Dave Fleet

AUGUST 12, 2011

Here are a couple more words that PR people seem to butcher on a daily basis: Leading – It feels like every company claims to be the “leading&# company in its industry. Other times, they define their industry so narrowly that it’s accurate while still being meaningless. Once in a blue moon it’s realistic.I’m

Press Release 377

Press Release Industry List Products 377

Dave Fleet

DECEMBER 4, 2017

For me, the opportunity for businesses to connect more closely with their customers was what drove me to embrace social media when it first emerged – and the shift towards an ad-driven approach pained me as I saw the industry move away from that mindset. Change can be good.

Social Media 282

Social Media Platform Communities Advertising 282

Dave Fleet

JUNE 2, 2014

Industry disruption continues: Local industries (accommodation, food delivery, transport) are being disrupted by startups (Airbnb, Amazon Fresh, GrubHub, Uber). The trend is away from platforms like Facebook, which have become mass communication vehicles, and towards smaller 1:1 interactions.

Trends 210

Trends Report Transportation Foursquare 210

Dave Fleet

AUGUST 25, 2010

For me, the decision came down to two opportunities: An opportunity to work on a bigger scale; An opportunity to learn from the industry’s best. They work with some of the world’s biggest companies, spanning industry and geographic boundaries, and the digital work they do is cutting-edge.

Proposal 388

Proposal Team Industry Consultant 388

Dave Fleet

APRIL 15, 2013

Whether you’re just starting out or if you’ve been in the business for years, it’s incumbent upon you to constantly learn in order to stay on top of our industry. Listen to the radio or to podcasts about industry news. Never stop being curious. Stay on top of the news. Make time to stay on top of current events.

Tips 420

Tips Proposal News Industry 420

Dave Fleet

OCTOBER 6, 2010

Tweet If you work in PR you probably find yourself pulled in myriad directions on a constant basis – especially if you work on the consulting side of the industry. This can be pretty overwhelming, especially if you’re new to the industry. Your mileage may vary. It worked for me, and the way I work. Image: Shutterstock ).

How To 369

How To Meeting System iPad 369

Dave Fleet

JULY 28, 2010

The report, based on input from 34 industry vendors and consulting agencies, outlines – you guessed it – eight criteria for determining the success of Facebook pages from companies’ perspectives, and in doing so provides a useful set of general guidelines for marketers managing or launching Pages.

Guidelines 354

Guidelines Report Facebook Case Study 354

Dave Fleet

NOVEMBER 9, 2016

This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person. In recent months I’ve had a number of conversations with colleagues regarding the growing importance of analytics and measurement in our industry. Pay attention. Analytics Drives News.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

APRIL 15, 2013

Whether you’re just starting out or if you’ve been in the business for years, it’s incumbent upon you to constantly learn in order to stay on top of our industry. Listen to the radio or to podcasts about industry news. Never stop being curious. Stay on top of the news. Make time to stay on top of current events.

Tips 353

Tips Proposal News Industry 353

Dave Fleet

DECEMBER 4, 2017

For me, the opportunity for businesses to connect more closely with their customers was what drove me to embrace social media when it first emerged – and the shift towards an ad-driven approach pained me as I saw the industry move away from that mindset. Change can be good.

Social Media 150

Social Media Platform Communities Advertising 150

Dave Fleet

SEPTEMBER 29, 2010

As the “digital communications” industry (read: somewhere in the intersection of owned, earned and paid media) grows beyond the niche and towards the mainstream, the conversation at the leading end of the industry is shifting more and more from the “why” to the “how”.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

OCTOBER 14, 2012

We talk a lot about community in this industry, and that word is often horribly abused. Throughout it all, Michael was thoughtful, calm, strategic, quick-witted and hilarious. More than this, though, I remember the side of Michael that matters more – the one that shone through outside work.

Exercises 419

Exercises Banking Communities Meeting 419

Dave Fleet

JUNE 20, 2018

Article authorship is an increasing industry and as the web grows, desire will probably improve. Like composing a superb faculty composition, your post ought to be well organised. It isn’t intelligent to live on really poor points inside your article.

Research 150

Research Construction How To Education 150

Dave Fleet

OCTOBER 10, 2018

As I quickly learned, it’s not something that a lot of dads in our industry do however from the time we knew we were having a baby, I assumed that I would take this time. It was also my first weekend after returning to work from three months of paternity leave. When our son was born I made the decision to take some time off this summer.

Team 331

Team Project Conversation Industry 331

Dave Fleet

JUNE 18, 2010

Everyone in our industry should remember that at all times. As experience after experience has taught me, you will keep running into people long after you’ve ceased working with them (just last week I had the pleasure of presenting to my ex-government colleagues at an event they held, which felt like a reunion).

Reputation 310

Reputation Meeting Eventful Industry 310

Dave Fleet

AUGUST 16, 2011

Yes, it’s just a novel ( not a particularly good one , frankly) but things like this shape peoples’ perceptions of the PR industry, so I feel compelled to point out a few things for the record: The world’s top media won’t all cover your brand new conference. We expect covers on at least twenty.&#.

Conference 400

Conference Travel Hosting Influencer 400

Dave Fleet

MAY 25, 2011

Compete’s panel is one of the largest in the industry, this helps us ensure that we can measure and report on more of these infrequent behaviors compared to other panel providers. Compete ultimately is looking to provide our customers with a better understanding of their industry and competitors from a research perspective.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

SEPTEMBER 19, 2011

Lots of people, especially in the communications industry, are highly creative and really enjoy the creative side of things. It’s CRITICAL that people get their heads around this, as these parts of your plan ensure you’re driving at the right result. People focus on shiny. Let’s face it, brainstorms are fun.

Loyalty 345

Loyalty Strategy Education Team 345

Dave Fleet

FEBRUARY 16, 2016

This isn’t happening across the board – we’re still seeing community management as an important activity in customer service-heavy industries (e.g. Mobile and location-focused services are enabling a new wave of industry innovation. The emerging social media platforms are overwhelmingly mobile-first; many are mobile-only.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

JUNE 15, 2011

One of the great aspects of the Third Tuesday event, beyond the speakers themselves, is the opportunity to meet and get to know a wide variety of people in the industry – from startup, to corporate, to agency, to public sector, to non-profit. Networking “R&# Us. It’s ten bucks.

Wikipedia 334

Wikipedia Eventful Startup Upcoming 334

Dave Fleet

JUNE 17, 2010

It’s hard to name an industry that isn’t affected at some level by the growth in smartphone technology, from fast food ( Pizza Hut iPhone app , for example), to television content ( Rogers On Demand Mobile ). I’m excited to see how this trend continues over the next few months.

Mobile 304

Mobile Retail Smart Phone iPad 304

Dave Fleet

DECEMBER 21, 2011

Also, there’s a big difference between customers of different industries - preferences along these lines are what we should be digging into (note: this is another report that cites “search results” as an influential channel). We need to be thinking more closely about that.

Engineering 271

Engineering Review Sites News 271

Dave Fleet

OCTOBER 17, 2017

In an industry where 25% turnover is (sadly) often the norm and you can seemingly measure tenure as you would ‘dog years’ – it’s a lifetime. Want to try uncomfortable? Our team turned a streetcar into a concert venue. Seven years. It’s a long time in the agency world.

Team 186

Team Construction Skills Groups 186

Dave Fleet

AUGUST 2, 2016

Butch Vig is a legendary musician and producer, who has had a huge impact on the music industry. He’s worked with some of the biggest names in alternative music (he produced Nirvana’s Nevermind, Smashing Pumpkins’ Siamese Dream, etc.) and himself is a member of the successful band Garbage.

Collaboration 150

Collaboration Education Issues Course 150

Dave Fleet

AUGUST 2, 2016

Butch Vig is a legendary musician and producer, who has had a huge impact on the music industry. He’s worked with some of the biggest names in alternative music (he produced Nirvana’s Nevermind, Smashing Pumpkins’ Siamese Dream, etc.) and himself is a member of the successful band Garbage.

Collaboration 150

Collaboration Education Issues Course 150

Dave Fleet

AUGUST 2, 2016

Butch Vig is a legendary musician and producer, who has had a huge impact on the music industry. He’s worked with some of the biggest names in alternative music (he produced Nirvana’s Nevermind, Smashing Pumpkins’ Siamese Dream, etc.) and himself is a member of the successful band Garbage.

Collaboration 150

Collaboration Education Issues Course 150

Dave Fleet

FEBRUARY 2, 2012

There’s a dichotomy here, quite possibly because “social media” means different things to different people – plenty of people think of Twitter as a bunch of people talking about their lunch; I think of it as my industry peers discussing trends (and the occasional LOLcat).

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

FEBRUARY 7, 2011

Johanna Blakley talks about the demographic profiling used by traditional media and the advertising industry, and how online communities and social media may bring an end not only to false demographic targeting but also to gender stereotypes in mainstream media. Engaging on Facebook. Social media and the end of gender.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

OCTOBER 17, 2017

In an industry where 25% turnover is (sadly) often the norm and you can seemingly measure tenure as you would ‘dog years’ – it’s a lifetime. Want to try uncomfortable? Our team turned a streetcar into a concert venue. Seven years. It’s a long time in the agency world.

Team 150

Team Construction Skills Groups 150

Dave Fleet

NOVEMBER 17, 2010

The new console incorporates three new elements into the existing search functionality: Creation of topic stacks by keyword group: allowing more targeted search results to be displayed (you could, for example, focus in on company and brand mentions rather than broader industry conversation).

Radian6 268

Radian6 Features Engagement API 268

Dave Fleet

OCTOBER 10, 2018

As I quickly learned, it’s not something that a lot of dads in our industry do however from the time we knew we were having a baby, I assumed that I would take this time. It was also my first weekend after returning to work from three months of paternity leave. When our son was born I made the decision to take some time off this summer.

Team 150

Team Project Conversation Industry 150

Dave Fleet

JUNE 15, 2010

One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it). After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

JANUARY 8, 2023

Grohl shares tales of his childhood, his time in the band Nirvana, and his work with the Foo Fighters, as well as his experiences with music and the music industry. In this wonderful, humble collection of stories from his life and career. Always Look on the Bright Side of Life: A Sortabiography by Eric Idle.

Energy 39

Energy News Issues Social Media 39

Dave Fleet

JANUARY 3, 2021

People often ask me what has kept me in my job at a single agency for over a decade, in an industry where turnover averages 25-30%. As a result I started educating myself more on some of my social blind spots, diversifying my network, volunteering more and mentoring a number of people in the industry. 8: Keep learning.

Exercises 195

Exercises Education Banking Influencer 195

Dave Fleet

MAY 25, 2010

While you’ll hear nuances in terminology and small differences in approach, you’ll see thought leaders in our industry take a similar approach. That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

JANUARY 11, 2021

This is a lesson that industry veterans learned back in the early days of social, when social networks would regularly make changes that caused seismic shifts for brands, and one that Christopher S. Penn reminded me of in his latest newsletter ( which is always excellent and worth subscribing to ).

Social Media 195

Social Media Apple Privacy Data 195

Dave Fleet

JUNE 16, 2011

Know agencies’ strengths: Agencies bring numerous several key strengths — a broad array of skills, ideas and experience; an ability to scale up and down rapidly; existing relationships in the industry;(potentially, depending on the agency) geographic reach and so on. Need a little bit of time, but not a full-time role?

Startup 401

Startup Social Media Skills Aggregator 401