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Choosing Marketing KPIs that Matter and Work with Patrick Barbera

Oktopost

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

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How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

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Social media SWOT analysis: what it is and how to do it

Sprout Social

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.”

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Top 5 YouTube Monitoring Tools You Can’t Miss In 2024

Keyhole.co

Assess how assets affect performance Remember that your actual YouTube content is only one piece of your video marketing strategy. To help narrow down your options, here’s a curated list of five top-notch tools in the market: 1. This capability goes a long way in boosting your performance marketing strategies.

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5 Ways To Streamline Your Business and Improve Workflow

The Realtime Report

Lean consultants charge a fortune to give you advice on how to run your business with less wasted time, energy, materials, people and effort. Study how the processes are currently handled, including the exceptions and “off-ramps”. Seek input from your team on how to improve these processes.

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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Chatter knows what you care about based on your activities, making it’s value immeasurable, ” said Dave King, Chatter Product Marketing Director. How do you derive value from social enterprise apps?

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Does My Business Need to be on Twitter?

yMarketingMatters

It has become a repository of the latest thinking shared by industry and thought leaders, whom you can follow. How to Tweet to Twitter. Blog Marketing Social Media for Business Social Media Marketing Tips Twitter marketing for small business marketing strategy social media twitter marketing Twitter Strategy twitter tips'

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