Sherrilynne Starkie

APRIL 17, 2020

Here’s a quick tutorial on how to make your LinkedIn profile really work for you. It covers the importance of a custom URL, cover photo, linking and optimizing for SEO. It’s important to get social media foundations right to be successful in digital marketing communications.

LinkedIn 389

LinkedIn URL SEO Social Media 389

Sherrilynne Starkie

MAY 14, 2010

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Social Media 271

Social Media How To 271

Sherrilynne Starkie

MAY 21, 2010

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Foursquare 199

Foursquare Video How To 199

Sherrilynne Starkie

MARCH 7, 2010

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How To 150

How To 150

Sherrilynne Starkie

APRIL 23, 2020

But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. Join me as I break down public relations’ crucial role in successful content marketing campaigns. I’ll be providing practical tips for great digital PR. Discover the essential elements of an integrated strategy that pays off.

Content 243

Content Case Study Marketing ROI 243

Sherrilynne Starkie

DECEMBER 20, 2020

Google is prescriptive about how to present information. Want to find out how to implement this framework in your business? Video content is encouraged because almost 80 per cent of all Internet activity is video consumption. To build authority we recommended ensuring that all content is search optimized.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

APRIL 23, 2020

But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. Join me as I break down public relations’ crucial role in successful content marketing campaigns. I’ll be providing practical tips for great digital PR. Discover the essential elements of an integrated strategy that pays off.

Content 195

Content Case Study Marketing ROI 195

Sherrilynne Starkie

JANUARY 24, 2019

Shel and Ike Piggott discuss how to (and how not to) use push notifications. She explains how to make the most of it and leverage it for business. Each is absolutely filled with must-know news for PR and marketing and it provides a ton of insight into current issues and trends. This episode is no different. Try Dry Episode 2.

Notification 230

Notification Privacy Issues Influencer 230

Sherrilynne Starkie

JULY 19, 2019

How to Sell More Products on Instagram : Attract the right audience. Now there’s brand awareness campaigns which charge by impressions, enhanced conversion tracking capabilities and ads for LinkedIn Talent Solutions customers. It’s time to celebrate World Emoji Day. Use shoppable tags. Use the swipe up CTA.

News 236

News Social Media Discount LinkedIn 236

Sherrilynne Starkie

AUGUST 31, 2012

Not sure how to use the word in a sentence? Not sure how to pronounce the word? Not sure how to spell the word? No Internet connection is needed, so users can look up the definition or synonyms for a word anytime, anywhere. Examples are provided. Audio pronunciation is available.

iPhone 341

iPhone Newsletter Applications Resources 341

Sherrilynne Starkie

FEBRUARY 6, 2019

See some how-to info for Instagram Messenger. How to Improve Your Instagram Story Engagement. This week’s top 5 social media news for marketing and communications professionals! We feature the new Facebook Messenger Unsend. Get information from Facebook on fighting fake news. Learn about Pinterest’s smarter search.

Instagram 186

Instagram Construction Fashion Policies 186

Sherrilynne Starkie

APRIL 27, 2014

Recently released Spin Sucks , a book based on Gini’s successful blog , teaches readers how to share powerful stories, humanize their organizations, communicate honestly, beat back whisper campaigns, deal with negative comments and reviews, and use brand ambassadors. How to fire your PR agency. Ladies, choose a man as your mentor.

Case Study 260

Case Study B2B Authentication Review 260

Sherrilynne Starkie

JANUARY 2, 2019

Produce something people find useful or entertaining, such as a funny video or an article explaining how to do something, and you’ll get clicks, shares and comments. The key to digital content success is in providing the target audience with real value. But if you’re producing content for marketing you’ll want more than just great engagement.

eBook 262

eBook Template Templates Skills 262

Sherrilynne Starkie

DECEMBER 30, 2012

How to use List.ly How to Find Your People on Twitter. Ottawa’s Twitter top 20 March 2010. Search plus your world. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. as a Marketing tool.

Twitter 351

Twitter List Newsletter Features 351

Sherrilynne Starkie

NOVEMBER 5, 2018

Here’s what people on Amazon are saying: “Finally, a book that not only understands the complexity and vivaciousness of my generation, but also gives practical insights into how brands connect, market and build community with us. How to enter. “Youth culture is always moving, changing and evolving.

Case Study 170

Case Study Microsoft Authentication Study 170

Sherrilynne Starkie

JUNE 27, 2018

It includes resources and guides which detail how to use Twitter’s various features, and case studies highlighting best practices in action. The app is designed with elements that teach children how to understand and express better their emotions in creative ways and encourage healthy social behaviours. Jun 27, 2018. Jun 27, 2018.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

MAY 28, 2019

Site owners can learn more about how to choose their preferred icon for organic listings here. Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine.

Mobile 150

Mobile Google Paid Search Engineering 150

Sherrilynne Starkie

JUNE 7, 2012

My short presentation focused on how to use social media for job search. I gave a brief overview on how recruiters use social media to source applicants and advertise vacancies. Then I provided some advice on how to stand out online.

Social Media 323

Social Media Health Care Case Study Overview 323

Sherrilynne Starkie

APRIL 28, 2014

Writing (Photo credit: jjpacres). Every journey begins with a single step. The same is true for writers; every story begins with a clear outline. Experienced storytellers might never actually write an outline, but they’ve likely mentally blocked out the story before they sit down to write.

How To 330

How To Exercises Education Engineering 330

Sherrilynne Starkie

FEBRUARY 18, 2020

Interested in learning how to power your digital marketing by adding earned media strategies and tactics? Remember that adding earned media into the marketing mix will improve results overall. Don’t risk total failure. When you sit on a four-legged stool that’s missing a leg…you’ll likely fall over! Contact Me! The post What is Earned Media?

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

JANUARY 10, 2019

How to use YouTube stories. Some great how-to info in this article. — SS. Examples include: “Shop Now,” “Call Now,” “Book Now,” or “Get Directions. Users click the CTA button to complete the action directly through the Story. Facebook stories are getting more useful for marketers. — SS.

Features 150

Features Social Media Survey YouTube 150

Sherrilynne Starkie

JANUARY 4, 2018

Logan Paul video: How to unsubscribe from a YouTube channel. To understand just how fleeting net fame can be.check out this young YouTube star’s fall from grace. It was bound to happen, and it looks like commercial messages will be coming to Amazon’s Alexa sooner rather than later. Big opps for consumer brands here. Jan 03, 2018.

Facebook 218

Facebook YouTube Instagram Feed 218

Sherrilynne Starkie

AUGUST 19, 2014

Writers of marketing content can feel a little overwhelmed when it comes to knowing how to get the best search engine rankings when Google and major social networks are always tweaking their algorithms. Related posts: How to plan your story. What works today, may not necessarily work tomorrow! Stephen Fry on language and writing.

Content 304

Content Marketing Engineering Wikipedia 304

Sherrilynne Starkie

AUGUST 29, 2020

Interested in learning how to power your content marketing by adding earned media strategies and tactics? My PR stack includes (in part) BuzzSumo , Cision , TalkWalker Alerts , Ubersuggest , Moz , Google Analytics and I use several more for social media relations too. Contact me! Need media relations training?

News 243

News Policies Reputation Consultant 243

Sherrilynne Starkie

NOVEMBER 24, 2013

Duffy balloon: how to pull a PR stunt. How to tell a sustainable business from a greenwashing one: Interview with Paul Gilding. Related posts: Ladies: choose a man as your mentor. Advice for new PR grads. PLEASE LIKE MY FACEBOOK PAGE. Related articles. The Secret to Corporate Social Responsibility.

CSR 276

CSR Wikipedia Embedding Reputation 276

Sherrilynne Starkie

JULY 23, 2012

Kelly discussed how to effectively research the social web to understand how people interact with each other, organizations and brands. She discussed the tools and resources ]available and how they can help prepare a social media strategy that supports business outcomes.

Social Capital 275

Social Capital Research Social Media Case Study 275

Sherrilynne Starkie

APRIL 29, 2014

How to Become a Google Plus Wizard [INFOGRAPHIC]. Let’s make LinkedIn endorsements smarter. Infographic: selling in social media. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Infographics: Perfect posts on social media. New Learning: Infographics … Now What? Featured Headline Social Media Engadget infographic'

Social Media 284

Social Media Overview Training Mobile 284

Sherrilynne Starkie

MARCH 1, 2018

to promote a message, product or service by understanding who, when and how to connect – strategically and effectively. Training for Facebook Blueprint Certification gives marcoms pros the skills to maximize business on Facebook. It provides the confidence (and credentials!)

Badge 191

Badge Facebook Compete Training 191

Sherrilynne Starkie

MAY 2, 2015

According to The Guardian, the move came as the result of a disagreement on how to restructure the bank’s investment arm. How to be smart on Twitter. Instagram is also used to share videos and photos either publicly or with friends but without the disappearing aspect. A week after the story broke, Mr Cullinan was out of a job.

Banking 150

Banking Social Networking Instagram Education 150

Sherrilynne Starkie

DECEMBER 3, 2017

It’s a fun way to learn how to use more of Google’s platforms and tools. Now you can learn to code the famous elf dance with Code Boogie, create original artwork in Santa's Canvas, and take part in what could be the world’s largest virtual snowball fight. Struggling to keep up with social media trends and innovation?

Engagement 225

Engagement Remix Instagram Google 225

Sherrilynne Starkie

MARCH 21, 2015

Related posts: Storytelling: how to for business. How to fire your PR agency. Superficially this seemed to be a pretty humdrum, normal work week. But looking a little deeper, I realised I have learned a lot. What did you learn this week? PRs compared to Mao, Pol Pot and Stalin. PLEASE LIKE MY FACEBOOK PAGE.

Construction 150

Construction Consultant Metrics Features 150

Sherrilynne Starkie

OCTOBER 23, 2012

• The 10 most powerful questions in strategic communications (strategic leadership) – French. • Quick and painless ways to add multimedia to your communications. • How to successfully introduce brands in Québec. For more information on all six workshops, click here. Win your way into a pre-conference workshop!

Wikipedia 400

Wikipedia Conference Newsletter Skills 400

Sherrilynne Starkie

DECEMBER 18, 2017

Schedule a call with me to find how to integrate Facebook advertising into your marketing and sales plans. E-commerce company Mapiful.com, which allows customers to create personalized keepsake prints based on the places they love, increased Black Friday sales 3.5 times by using lookalike audiences to reach international markets.

Advertising 305

Advertising Facebook CPM CPC 305

Sherrilynne Starkie

OCTOBER 18, 2012

Here’s how to endorse LinkedIn connections. So if a connection lists ‘crisis management’ under the Skills & Expertise section of their LinkedIn profile , it is almost effortless to confirm this, just a click. On the top of a connection’s profile, see a list of recommended endorsements.

LinkedIn 373

LinkedIn Crowdsourcing Skills Notification 373

Sherrilynne Starkie

SEPTEMBER 23, 2013

Mentees get to opportunities to meet influencers through their mentors including media professionals, business contacts, politicians and other ‘movers and shakers’ They can learn the business of PR along with the nuances of client management, how to navigate internal politics and some shortcuts to getting the job done well.

Wikipedia 275

Wikipedia Influencer Skills Project 275

Sherrilynne Starkie

NOVEMBER 26, 2017

The Facebook Creator app (only on iOS) is designed for livestreaming and the website is full of how to information and tips. Video creators are getting a whole slew of tools and resources from Facebook. More evidence that Facebook is gunning for YouTube in the race for video content supremacy.

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

OCTOBER 15, 2018

Google is prescriptive about how to present information. Want to find out how to implement this framework in your business? Video content is encouraged because almost 80 per cent of all Internet activity is video consumption. To build authority we recommended ensuring that all content is search optimized.

Marketing 199

Marketing Syndication Adwords Social Media 199