Social Media Strategies Summit

MAY 11, 2023

Harvey Mudd College What better place to start than the classic student day-in-the-life (DITL) video? User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. But what, exactly, do we mean by “ user-generated content ”?

Education 172

Education Examples UGC Content 172

Social Media Strategies Summit

FEBRUARY 8, 2023

Read on to learn: Why you should create graphic templates for your team What it means to design for mobile How to more efficiently prepare your content calendar Why there is no actual “best time to post” Why you should be doing more than just answering your DMs Why engagement rate is a superior metric 1.

Social Media 200

Social Media Google Tips Template 200

Social Media Strategies Summit

DECEMBER 16, 2022

Lawerence Synett , Director of Social Media, University of Colorado Denver. Kelly Bennett , Social Media Manager, University of Cincinnati. When our panelists discussed previous projects and how they work with their existing teams, a common theme was the importance of trusting your students. Placing Trust in Students is Vital.

Social Media 130

Social Media UGC Project Collaboration 130

Social Media Strategies Summit

SEPTEMBER 23, 2022

Let’s kick things off with Harvard College , which has the best reputation of any university on the planet, according to the Times Higher Education World Reputation Rankings. No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits.

Education 162

Education Examples Content Nielsen 162

Social Media Strategies Summit

DECEMBER 1, 2022

Deanna Stevens Ulrich , Social Media/Community Manager at Kent State University. Laurie Roberts , Social Media Manager at Johnson & Wales University. Every social media marketer dreads starting work with no idea what they will post throughout the day, week, or month. Life used to be a lot simpler for social media marketers.

Content 150

Content How To Film UGC 150

Social Media Strategies Summit

JUNE 24, 2022

But first, let’s start with a definition. How to Use Reels for Instagram: 10 Real-World Examples. New York University: Showcase Your USPs. However, New York University’s social media marketing team has found a way around this: highlighting its unique selling points via Instagram Reels. What Are Instagram Reels?

Examples 165

Examples Instagram Brands Transportation 165

Jon Loomer

SEPTEMBER 25, 2023

In this post, you’ll learn: What custom events are How I add custom events Examples of custom events Benefits of custom events Buckle up, this is a good one… What Are Custom Events? Standard events are the predefined actions that fit within a universal category. But the advantages are undeniable. Standard Events.

Eventful 185

Eventful Advertising Embedding Conversation 185

Social Media Strategies Summit

MARCH 22, 2023

Are you wondering how to advertise on LinkedIn? To help you out, our LinkedIn Ads guide for beginners talks you through the practical tips and best practices you need to start advertising on LinkedIn today — giving you all the tools to grow your brand and generate leads. Fortunately, the LinkedIn Ads Campaign Manager is intuitive.

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LinkedIn Campaign Groups Groups 230

Social Media Strategies Summit

MARCH 3, 2023

How do you engage students who are spending less time on campus? And how do you reduce “melt,” whereby students who’ve applied and paid a deposit don’t turn up for their first day of classes? And how do you reduce “melt,” whereby students who’ve applied and paid a deposit don’t turn up for their first day of classes?

Engagement 163

Engagement Social Media Class Film 163

Jon Loomer

FEBRUARY 14, 2024

A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed. The Universal Standards of Meta Ads These things were true for Facebook advertising back in the day. The past several years of Facebook (and then Meta) advertising has been a whirlwind. Let’s be honest.

Advertising 176

Advertising Metrics Cost Sentiment 176

agora pulse

JUNE 4, 2020

Here’s how universities can use social. With more colleges and universities moving to online or technology-assisted learning, universities must learn how to best use social media. Used effectively, social media can become an integral part of a university’s culture, community, and connection.

Social Media 112

Social Media Committee How To Guidelines 112

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Check out these tips and trends on how peer to peer texting can be a true game-changer for your business. We’ve indeed witnessed a digital migration over the last year out of necessity. Enter P2P texting.

Strategy 209

Strategy Marketing SMS Mobile 209

Jon Loomer

FEBRUARY 7, 2024

On one hand, I understand how this is an uncomfortable situation. Keep in mind, however, that how Ads Manager reports your results could also throw off your ability to match them up with real-world sales. It’s a common problem. As Meta advertisers, we’re constantly on a quest for good results. The results are good.

Report 177

Report Sample Samples API 177

Social Media Strategies Summit

JUNE 3, 2022

How many people are on your team, and where does it sit within the university? I’m sitting on a panel about how to leverage students to support social media initiatives. The supervisor sets the tone, and I am grateful to work with people who understand how to lead. Please briefly describe the structure of your team.

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Newsletter Project Aggregator Team 218

Hootsuite

SEPTEMBER 25, 2023

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. If you operate in one of these industries and haven’t started using TikTok to promote your business yet, you might be missing out! But we got you. Clear data.

Industry 125

Industry Engagement HootSuite Analytics 125

Ignite Social Media

MARCH 25, 2021

How the Idea of a Social-Only Agency Originated. How the Idea of a Social-Only Agency Originated. I was actually sitting in church and my mind started to drift to some things I’d been thinking about at work. Facebook had just started allowing photos to be uploaded and didn’t have any brand pages.

Social Media 172

Social Media Advertising Team Hubspot 172

Hootsuite

JANUARY 29, 2024

This blog post will change your life. Okay, maybe not — but it will teach you how to create an effective social media hook for TikTok, Instagram, and beyond. Start free 30-day trial What is a social media hook? Start free 30-day trial What is a social media hook? Stop scrolling right now. See what we did there?

Examples 107

Examples Social Media HootSuite Instagram 107

Social Media Strategies Summit

NOVEMBER 18, 2022

Start with these fundamentals: 1. It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Understand the role each platform plays in your path to conversion. Analyze Your TikTok Audience.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). In truth though, it’s nearly impossible to tell how much someone actually knows until they are on the job. And I wonder, why not?

Industry 170

Industry Social Media Training HootSuite 170

agora pulse

JUNE 16, 2020

Want to recruit the best and brightest for a university or college? Here’s a look at social media for universities. The idea that most major universities need to actively recruit students may be shocking, especially when plenty of potential students often are turned away for undergraduate and graduate degrees alike.

Social Media 91

Social Media Hashtag Applications Social Media Management 91

Hootsuite

JANUARY 18, 2024

Want to know how to get more views on Instagram Reels? This inclusive guide tells you exactly how to get more views on Instagram Reels using twenty tried-and-true methods. Before we dive into how to get more views on reels, you first need to know what counts as a view. Stick with us, kid. Replays: What are they worth?

Instagram 92

Instagram HootSuite Hashtag Embedding 92

Waxing UnLyrical

DECEMBER 14, 2019

Last week, I talked about how, before getting ready to look forward , it’s appropriate to look back at the highs and lows of the decade we’re about to say goodbye to. If you’re a WUL reader, I can’t imagine you’re not following/subscribed to Chris’ email/blog/whatever. Countdown to 2020: Part II.

Exercises 239

Exercises Consultant Patterns Class 239

Hootsuite

SEPTEMBER 23, 2022

Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. Looking at you, Twitter meanies.).

Social Media 145

Social Media Tools Tips HootSuite 145

Waxing UnLyrical

NOVEMBER 9, 2016

[Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Even within this blog for Waxing UnLyrical, the “Rebirth of Storytelling” was promoted as a returning concept back in May of 2011. Guest Post by Todd Murphy. No kidding!

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Committee Metrics Industry Sample 217

SocMed Sean

JULY 17, 2018

He is also a content writer for various blogs about higher education, entertainment, social media & blogging. Many students wrongly hold the assertion that a university degree is all they need to progress to and through their dream careers successfully. Above all, learn how to write and speak to different demographics.

Skills 220

Skills Marketing Posterous Team 220

Hootsuite

OCTOBER 8, 2019

How people perceive your brand depends a lot on the content you put out into the world. How people perceive your brand depends a lot on the content you put out into the world. As Gen Z and their parents start making decisions on which schools to attend, they’re turning to social media to help them decide (more on this later).

Education 111

Education Social Media Tips Policies 111

Jon Loomer

OCTOBER 1, 2020

” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it. This process is similar to how Facebook distributes budget between multiple ads within a single ad set. They simply distribute more or less budget based on how an ad set is performing compared to the others.

Campaign 189

Campaign Facebook Advertising Library 189

Hootsuite

JULY 15, 2020

How your business should use buyer or audience personas. Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. Buyer personas remind you to put your audience’s wants and needs ahead of your own. What is a buyer persona?

Template 145

Template Templates How To Tourism 145

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively.

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Team Examples Marketing Training 113

agora pulse

JUNE 29, 2020

But what won’t change is the desire for meaningful interactions between the university and its students. Check out these tips about social media for universities. In this post, we’re going to take a close look at several social media strategies universities can use to increase student engagement.

Social Media 104

Social Media Engagement How To Groups 104

Waxing UnLyrical

MARCH 31, 2020

What I do know is this: No matter how scary things are, there is almost always something we can do to be of service. .’s “ It’s the End of the World As We Know It ” running through my head…! This pic is of a bird feeder in my backyard. Francis” as a child!). I’m so glad I did.

Consultant 174

Consultant Training Eventful Groups 174

Visually SM

JULY 31, 2020

But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. How can I implement a video strategy for my brand? Of course, you can always post the URL to any old video that you already published.

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Social Media Video Company Content 246

Sprout Social

AUGUST 24, 2022

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. Are you considering a career as a social media manager, but don’t know where to start? Are you considering a career as a social media manager, but don’t know where to start? sproutsocial.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Mindjumpers

NOVEMBER 4, 2014

The following is a guest blog by Sandie Vieten, a freelance webdesigner and brand creator, who recently graduated from the IT University in Copenhagen. In December 2013 I started writing my master thesis and teamed up with Mindjumpers because I was curious about glocalization on social media.

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Social Media How To Guidelines Blogger 277

Hootsuite

JULY 27, 2023

You already know, but what you may not know (and why you’re here) is how to start a fundraiser on Instagram. In this blog post, we’ll explain exactly how to add a fundraiser to Instagram and explore ten ways you can promote it. Curious how to add the fundraiser to your Instagram bio? With over 2.35

Instagram 82

Instagram Tips HootSuite How To 82

Jon Loomer

OCTOBER 25, 2021

As someone who has been running my own business with Facebook ads for a decade now, I fully appreciate how quickly you can rely solely on tried and true methods. The most important characteristic of a successful Facebook advertiser is the willingness to experiment. What works for you may not work for me, and vice versa. A/B Testing.

Facebook 212

Facebook Cost Campaign Advertising 212

Visually SM

APRIL 21, 2020

Adding visuals is key to beefing up impact and engagement – be it in a blog post, social media post or email. Adding visuals is key to beefing up impact and engagement – be it in a blog post, social media post or email. Want to know the best online design tools? That’s OK. Currently in beta.

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Tools Bookmarklet Posterous Cost 130