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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution.

Eventful 195
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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Publishing updates in concentrated clusters or unremittingly all day long inspires connections to disconnect. Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. No way for fans to publish content. Not publishing negative comments.

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Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

Consequently, all associations are publishers and have unique liability exposures. Anyone can now make a video, recording, create a blog or publish a book. Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance.

Insurance 174
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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

White paper summary, including actionable recommendations and insights for companies. Subscribers receive exclusive access to the results – they will not be published publicly. Also, we just published a FAQ about The Social Habit on the website, if you’re interested in the mechanics.

Brands 114
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Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

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The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

White Horse does more chunky content like white papers and Webinars. Smart agencies decentralize their content in addition to publishing regularly on their own content home base. Ideally, you should publish every day. True monthly blog cost (not including design and hosting fees) = $1,620 (36 hours @ $45/hour).

Content 131
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13 Social Media Experts Share Their Biggest Piece of Marketing Advice

Buffer Social

More emails are being sent and more blog posts are being published on a daily basis than ever before in history. Host note: What follows is a lightly-edited transcript of the Buffer Podcast episode #125 for your reading pleasure. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things.