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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution.

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Publishing updates in concentrated clusters or unremittingly all day long inspires connections to disconnect. Yet another deal related issue: if you hit your community with a different offer every day, you run not only the risk of annoying them, but also of confusing them. No way for fans to publish content. Overfeeding.

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The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

White Horse does more chunky content like white papers and Webinars. Smart agencies decentralize their content in addition to publishing regularly on their own content home base. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate.

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How Scotts Uses Social Media for Maximum Customer Support

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Social Media Stat of the Week.

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13 Social Media Experts Share Their Biggest Piece of Marketing Advice

Buffer Social

More emails are being sent and more blog posts are being published on a daily basis than ever before in history. Host note: What follows is a lightly-edited transcript of the Buffer Podcast episode #125 for your reading pleasure. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

E-Mail (Required, not published ). John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â?? FAST White Paper. Find out more and download the paper today.

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LinkedIn Marketing Guide – How to grow your business using LinkedIn

Keyhole.co

Publish engaging content. Your LinkedIn business page should share and publish content that serves a purpose – be it to educate, inform, guide, or entertain your audience. If you are looking to cement your brand’s position as an industry leader, use your LinkedIn page to publish original or curated content. There are 2.9

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