Trending Sources

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is.

Why Host a Blog on Your Corporate Website?

www.clickz.com

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? White papers? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. I’m sure that there are many of you who have heard (or perhaps personally believe) something similar.

How to Create a Call-to-Action for All of Your Content

Spin Sucks

Let’s look at three different examples of how to build a call-to-action through building community, generating leads, and driving sales. Did they download a white paper? Did they attend a live Q&A you hosted through Google Hangouts? Vistage is a professional development organization for business leaders. It’s not easy work, but it’s effective. You read.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. " Compared to other peer groups, scientific communities are often surprisingly egalitarian and broadly international. Community Data Systems.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution. This will give you more insight on what they’re interested in and their needs.

Study shows social media drives sales

Sherrilynne Starkie

AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of bonus miles or entry to a lottery for large prizes. The Air Miles program logo in Canada since 2009. Photo credit: Wikipedia). Related posts: Facebook advertising facts.

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Yet another deal related issue: if you hit your community with a different offer every day, you run not only the risk of annoying them, but also of confusing them. Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. This is a guest post by Brad Shorr. Alert: This list is not exhaustive.

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Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. Make a list of the questions that your customers and prospects ask most frequently (talk to sales and customer service reps if necessary to generate this), then provide content in various formats (blog posts, white papers, video, presentations, infographics) that answers those questions.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Boring white papers and boastful case studies are common pitfalls. Company-Focused Community Site – Instead of reaching your customers on a 3rd party social network, build your social network. The main point is to cultivate a loyal community and bring people together with similar interests and similar problems. white paper can become a series of blog posts.

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Search and Social Weekly 1.5

Josh S Peters

The 2013 Community Manager Report [INFOGRAPHIC] by Social Fresh. We are in our 3rd year producing the Community Manager Report, an infographic and white paper we create each year based on a survey of community and social media managers. This Creating Video Sitemaps for each Video Hosting Platform by Distilled. How Visuals Makes A Story Better by  Baekdal.

20 Expert LinkedIn Guides

Webbiquity SMM

The Sophisticated Marketer’s Guide to LinkedIn, an infographic by WordPress Hosting SEO. use the maximum number of characters allowed; include plenty of white space and bullets; and “Sprinkle keywords throughout your description and write it for the user and what’s in it for them”). Guides to Using LinkedIn for Career or Networking. Want a Job? links.”

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Optimize White Papers – Document sharing is a great way to  increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. If your company isn’t posting your B2B white papers on Scribd , you need to start doing it now. Plus, if the White House can use Slideshare, you can, too. It’s true.

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Social CRM Use Case 2: Socializing educational content for member retention

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. USE CASE:  A trade association had been hosting 45 webinars per year using a well-known webinar platform that is not integrated with any other systems.

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Jay is the founder of [link] and host of the Social Pros podcast. Listen Now .

How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Jay is the founder of [link] and host of the Social Pros podcast. Listen Now .

Open Call for Content Contributions

Spin Sucks

So I’m turning it over to you, Spin Sucks community, with an open call for your content. We have a powerful and smart community here representing a variety of areas of expertise, from a variety of industries. We host hour-long webinars twice monthly and are always looking for passionate and dynamic presenters to share their know-how. This post is written by Lisa Gerber.

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. It was a powerful and educational way to connect with the community. Really! Lists.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. It was a powerful and educational way to connect with the community. Really! Lists.

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How Scotts Uses Social Media for Maximum Customer Support

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Jay is the founder of [link] and host of the Social Pros podcast. Listen Now .

This Week in Social Media - 3/26/2013

Social Media Marketing

series from We Are Social deals with brands and the future of marketing first with brands defining the future (Part 1) and then with communities vs. platforms (Part 2). Tumblr now hosts more than 100 million blogs, containing over 44.6 CMP.LY has a white paper on the FTC's decision , as well as a Slideshare deck as an executive summary. These are those links.

The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

Agencies like BlissPR (NYC, and a client), Bailey Gardiner (San Diego, and a former client), MLT Creative (Atlanta), White Horse (Portland), and even big guys like Edelman (everywhere) have transformed their business development process partially through a serious commitment to sharp content and online engagement. White Horse does more chunky content like white papers and Webinars. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. White papers. Blogging.

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Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Zones White Papers Editorial Calendar. White Papers. Though the terms are debated and sometimes disputed in the medical community, both refer in a general way to people who display some characteristics of autism -- including unusual responses to the environment and deficits in social interaction -- but not the cognitive and communicative development impairments or language delays of classic autism. Guide to Understanding Hosted and Managed Messaging. Web Hosting UK - Cheap Windows Linux PHP MySQL ASP MSSQL Hosting in UK. More Resources.

How to Take Charge of Your Personal Brand

Convince & Convert

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. People who work in social media – community managers, strategists, VPs of social media, etc – face a real risk in the next few years of being pigeonholed as “ that social media person.”

7 steps to shutting down a social media site

Laurel Papworth

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. The steps to follow to shut down a social media site without losing all that brand love you have worked so hard to gain are these: A warm look at history of the online community.

Sites 15

Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

So, your sales and marketing teams can know that Bill Johnson clicked this tweet, and that tweet, and that other Facebook status update, and then went to the site three times, and then downloaded the white paper, etc. It’s an interesting concept, and you should check out their new whitepaper, If You Teach a Community Manager to Fish. The New Social CRM Big Three.

2011 Q3 Review: SocialFish Clients and Work

SocialFish

American Nurses Association –We spent a few hours talking through community management strategies and tactics. Avectra ROI and Social CRM Webinar–We presented a webinar featuring use cases from our latest white paper. We’ve continued hosting a Think Tank Webinar Series with the help of CommPartners. This year’s flying by. Strategy clients.

Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

Content based for me means content in the form of thought leadership, whether it’s white papers or assessments. “ HuffPo employs 486 people, including a social team of seven, a community team of six plus 30 moderators and more than 300 in editorial, and manages 30,000 unpaid bloggers (10,000 of which have posted in the last 90 days). million. ” – Jimmy Wales.

2011 Q2 Review: SocialFish Clients and Work

SocialFish

This quarter, we also submitted a detailed report comparing five different community vendors they might consider working with. Avectra Social CRM Roadshow –Avectra hosted 6 breakfast session–two each in DC, Alexandria, and Chicago–where we presented Social CRM concepts to association executives. Progress! Strategy clients. Intern clients. SPEAKING AND TRAINING.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. For a niche community, that’s a feat. Learn more. Be a resource.&# 4. thanks!

B2B 41

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. For a niche community, that’s a feat. Learn more. Be a resource.&# 4.

B2B 41

What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices

www.niemanlab.org

Kimberley Isbell of our friends the Citizen Media Law Project has assembled a terrific white paper on the current state of the law surrounding aggregation — what courts have approved, what they havent, and where the (many) grey areas still remain. You can get the full version of the paper (with footnotes) here ; Ive added some links for context. billion in 2008 alone. AFP v.

What’s the law around aggregating news online

www.niemanlab.org

Kimberley Isbell of our friends the Citizen Media Law Project has assembled a terrific white paper on the current state of the law surrounding aggregation — what courts have approved, what they havent, and where the (many) grey areas still remain. You can get the full version of the paper (with footnotes) here ; Ive added some links for context. billion in 2008 alone. AFP v.

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). Learn more. million followers). Mobile 2.0

B2B 41

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). Learn more. million followers). Mobile 2.0

B2B 41

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

paper.li – Daily paper site which compiles tweets from various users in lists, by hashtag, and by following. flickr.com – This one is a particular favorite if you are a photographer or host your images offsite. Build, Publish & A/B Test Landing Pages Without IT Log In or What Is It? You’ll be celebrating your social media goal conversions too! Step 1. Step 2.

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100 Media Monitoring Tools for PR

www.pamil-visions.net

Kontagent – deep social data visualization and analysis that delivers actionable insights delivered via a hosted, on-demand service. VanksenWatch a SaS platform focused on counterfeit monitoring, buzz monitoring and e-reputation management, conversation audits, competition monitoring, influence marketing and community management. Discover product gaps and vulnerabilities.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. While it was an urgent matter at the time, the communitys activity rapidly decreased because the essential business problem had been solved. That gave us fertile ground to kick off the community. src = [link]. }. ); WHITE PAPERS. WHITE PAPERS. src = [link]. }. Blogs |.

Social Pros 22 – Evan Hamilton, UserVoice

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Jim : Yes, it really does, I mean, we had somebody out from Yammer on one of the shows I hosted. So, Evan is the Head of Community at UserVoice.com. Listen Now. Jim : There you go.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

www.interactiveinsightsgroup.com

Calculating the ROI of Blogging From Charlene Li: Advice on how to calculate the ROI of your blog Online Community ROI: Models and Reporting – Summary From Bill Johnston Online Community Strategy: Highlights from study conducted to investigate how organizations were valuing and reporting on their online communities activities. And is now really the best time to find out?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. At first, you knew everyone at the party. But then, it all changed. The party got bigger. You know them. Leather jackets.

FAQ 1

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Listen Now.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Listen Now.

Social Pros Podcast 6 – Chad Pollitt, Kuno Creative

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). My name is Jim Kukral , and I am guest hosting today for Jay Baer on the Social Pros Podcast , and I am joined by co- host extraordinaire, Eric Boggs. We’re hosting Jonathan Wichmann of Maersk. Listen Now. Eric: Small doses.