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Study shows social media drives sales

Sherrilynne Starkie

AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of bonus miles or entry to a lottery for large prizes. In total, over 99,000 unique posts were analyzed.

Study 377
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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution.

Eventful 195
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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

How to monitor live traffic on your site when hosting an online event? 10 Ways to Stomp Random Acts of Marketing (white paper). 8 Steps to Develop a Social Business Plan (white paper). What tweets, Facebook posts, ads and other content are driving the most traffic to your blog, website or other social channels?

Analytics 167
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First Think Tank webinar and last call for beta testers.

SocialFish

And SocialFish is teaming up with CommPartners to host the first ever Think Tank webinar on Wednesday, May 4 at 2pm eastern ! Content will include findings from our recent white paper on Social CRM for Associations, a peer-to-peer chat, and live Q&A. Here are the details: Selling Social CRM inside your organization.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. src = [link]. }. ); WHITE PAPERS. Discover whether hosting is your smartest choice for enterprise messaging. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. src = [link]. }. Webcasts |.

Company 122
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5 Step Success Strategy to Prioritize Social Networks for Your Business

Pam Moore

Register for webinar I co-hosted with SCORE Mentors on this topic. How to Get Your Social Marketing Budget Approved (white paper). Why it’s not about what the technology can do for you, but instead what you can do with the technology. Supporting Resources: Slideshare Presentation Deck on this topic.

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. If you tell your Facebook fans you’ll host weekly Q&A sessions on your page, don’t stop after one week. Both are clearly damaging to your brand. Disappointing offers.