Trending Sources

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is.

Why Host a Blog on Your Corporate Website?

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? White papers? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. I’m sure that there are many of you who have heard (or perhaps personally believe) something similar.

Five Easy Ways to Use Google+

Spin Sucks

The co-hosts, Shel Holtz and Neville Hobson , invited four guests to record – both audio and video – their weekly podcast While they already have a significant following through iTunes , providing video opened up an entirely different  audience segment – those who prefer to watch video vs. listen. Was this an answer to Facebook? But it’s not a social network. Not really.

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The ROI of Social CRM


Here are the slides* for a presentation I gave recently to the CESSE Association Leadership Through Partnership  program, hosted by Plexus Consulting. Take away two white papers which explain the strategic value of building a social CRM practice. The ROI of Social CRM. For membership organizations, ROI often comes down to recruiting and retaining members.

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

That information may be third-party links, but may also be hosted on the company’s website or blog. Both the email and web-hosted version of the newsletter should contain social links,  encouraging readers to share the content on Twitter, LinkedIn, Facebook or other social networks. They can also promote content downloads—reports, white papers, e-books and guides.

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Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. Make a list of the questions that your customers and prospects ask most frequently (talk to sales and customer service reps if necessary to generate this), then provide content in various formats (blog posts, white papers, video, presentations, infographics) that answers those questions.

How to Create a Call-to-Action for All of Your Content

Spin Sucks

Did they download a white paper? Did they attend a live Q&A you hosted through Google Hangouts? By Gini Dietrich I spend a considerable amount of time on the road, working with business owners through an organization called Vistage International. Vistage is a professional development organization for business leaders. It’s not easy work, but it’s effective.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Hosting or participating in Twitter chats is another effective way for marketers and other subject matter experts to expand their industry following and influence on Twitter. One “offer” update: The best offers on social networks are top-of-the-funnel content assets like eBooks, white papers, reports, guides or assessments behind a download form.

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Offsite Content Marketing: Six Tactics to Reach New Audiences

Spin Sucks

Last week, I wrote about how to use traditional or influencer media relations to extend your reach. I won’t belabor the point here, but if you misesed it, it’s worth the read not just because I wrote it, but because it’s what I learned from the webinar Andy Crestodina hosted for us earlier this month. By Gini Dietrich. Offsite Content Marketing. Here’s how. Comments!

Study shows social media drives sales

Sherrilynne Starkie

AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of bonus miles or entry to a lottery for large prizes. The Air Miles program logo in Canada since 2009. Photo credit: Wikipedia). In total, over 99,000 unique posts were analyzed.

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5 Step Success Strategy to Prioritize Social Networks for Your Business

Pam Moore

Register for webinar I co-hosted with SCORE Mentors on this topic. How to Get Your Social Marketing Budget Approved (white paper). Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break business and marketing success. iTunes.

20 Expert LinkedIn Guides

Webbiquity SMM

The Sophisticated Marketer’s Guide to LinkedIn, an infographic by WordPress Hosting SEO. use the maximum number of characters allowed; include plenty of white space and bullets; and “Sprinkle keywords throughout your description and write it for the user and what’s in it for them”). Guides to Using LinkedIn for Career or Networking. Want a Job? links.”

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution. This will give you more insight on what they’re interested in and their needs.

Media Relations Can Be Measured Against Real Dollars

Spin Sucks

Later today (12:00 ET), we are hosting a  free webinar on how to use media relations to generate qualified leads. In this case, the lead magnet is “contact us,” but there are a variety of things you can provide behind anchor text: A particular piece of content, such as a blog post, white paper, eBook, podcast, or video. By Gini Dietric h. The Lead Magnets.

[Cool Social Tools] IssueLab: To Unlock PDF Jail, Share What You Know


We knew associations and other foundations and nonprofits were producing knowledge in the form of white papers, evaluations, reports and other research, that were worth keeping and worth sharing. The site hosts an interactive visualization and synthesis of evidence incentive-based approaches to managing freshwater. ———— Pity the poor PDF. photo credit ).

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Valuable B2B content can include white papers, industry research, etc. At this stage, content can include client case studies, product fact sheets, educational webinars hosted by an executive from your company, etc. Frustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. Second, develop a content marketing strategy.

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Social CRM Use Case 2: Socializing educational content for member retention


Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. USE CASE:  A trade association had been hosting 45 webinars per year using a well-known webinar platform that is not integrated with any other systems.

Search and Social Weekly 1.5

Josh S Peters

We are in our 3rd year producing the Community Manager Report, an infographic and white paper we create each year based on a survey of community and social media managers. This Creating Video Sitemaps for each Video Hosting Platform by Distilled. If you like it, don’t like it, or even just don’t care let me know in the comments below! This year was very interesting.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Optimize White Papers – Document sharing is a great way to  increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. If your company isn’t posting your B2B white papers on Scribd , you need to start doing it now. Plus, if the White House can use Slideshare, you can, too. It’s true.

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Open Call for Content Contributions

Spin Sucks

With forums, discussion groups, videos, podcasts, white papers, and more, you can learn at your own pace, in your own style, and create an experience around the types of things you need to learn. We host hour-long webinars twice monthly and are always looking for passionate and dynamic presenters to share their know-how. This post is written by Lisa Gerber. First, some basics.

Best Practices for Association Microsites


Download the paper here. Associations 2012: Benchmarks and Best Practices ,” white paper, we found that nearly one-half of U.S. associations have deployed micro Web sites to promote sub brands, and many of the association marketing execs I talked to mentioned a host of issues with the sites, including a lack of strategic tie back to the master brand. It’s awesome.

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Calculate Your Blogging ROI in 9 Steps

Convince & Convert

What does the blog cost in hosting, maintenance, and app fees? Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. Blogging isn’t free. Let’s find out. A.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Really! So that got me thinking: I’m a huge planner, and I’m sure you are, too.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). The most popular type of content: white papers, read by 88% of buyers. With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Earnest Agency ). 4.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Really! So that got me thinking: I’m a huge planner, and I’m sure you are, too.

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15 Battle Test Content Marketing Tricks to Maximize Traffic

Writtent Blog

So why not drastically boost your traffic by designing a survey, and publishing your results in the form of an original white paper? Host a Webinar. If your company has a top-of-the-funnel problem, capturing more traffic could be as simple as hosting a webinar. Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic?

This Week in Social Media - 3/26/2013

Social Media Marketing

Tumblr now hosts more than 100 million blogs, containing over 44.6 CMP.LY has a white paper on the FTC's decision , as well as a Slideshare deck as an executive summary. A roundup of relevant links affecting our industry. These are those links. Industry Coca-Cola mentioned an internal study they conducted that indicated that online buzz didn't do much to boost sales.

5 Expert Tips for Converting Your Webinar Audience

Convince & Convert

Some webinar hosting platforms have this capability built in. Alternatively, Whether you decide to host a recording of the entire webinar or use highlights as part of your nurturing campaign strategy, be sure to leverage the webinar recording as “the content marketing gift that keeps on giving.” Use industry disruptions to your advantage. You can review the full post here.

First Think Tank webinar and last call for beta testers.


And SocialFish is teaming up with CommPartners to host the  first ever Think Tank webinar on Wednesday, May 4 at 2pm eastern ! Content will include findings from our recent white paper on Social CRM for Associations, a peer-to-peer chat, and live Q&A. Maddie and I would like to take a minute to thank all of you who have been spending time making the Think Tank awesome.

Not Tracking Social Media ROI is Your Fault

Convince & Convert

white paper. Jay is the founder of [link] and host of the Social Pros podcast. Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. It’s the fault of businesspeople. Doable? Doable?

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Incidentally, it’s a good idea to add Twitter Card and Facebook OGP metadata to that page.  It’s also effective to host the graphic on a CDN if you’ll ask people to embed it. That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. Blog(s). Nothing markets itself. 

How to Take Charge of Your Personal Brand

Convince & Convert

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. Jay is the founder of [link] and host of the Social Pros podcast. Dorie Clark, Reinventing You @dorieclark. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Listen Now .

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Zones White Papers Editorial Calendar. White Papers. paper on Aspergers from Yale Universitys Developmental Disabilities Clinic continues down the same path: "Idiosyncratic interests are common and may take the form of an unusual and/or highly circumscribed interest (e.g., in train schedules, snakes, the weather, deep-fry cookers or telegraph pole insulators).". Guide to Understanding Hosted and Managed Messaging. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services. Events.

Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

So, your sales and marketing teams can know that Bill Johnson clicked this tweet, and that tweet, and that other Facebook status update, and then went to the site three times, and then downloaded the white paper, etc. Jay is the founder of [link] and host of the Social Pros podcast. Do you think and Oracle spent more than 1.5 The New Social CRM Big Three.

2011 Q3 Review: SocialFish Clients and Work


Avectra ROI and Social CRM Webinar–We presented a webinar featuring use cases from our latest white paper. We’ve continued hosting a Think Tank Webinar Series with the help of CommPartners. We released a new white paper,  ROI and the Impact of Social CRM , with Avectra. It’s time for our quarterly recap of what we’ve been working on.

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7 Ways to Take the Media World by Storm

Convince & Convert

Todd’s goal is to create 20 pieces of content (think  SlideShare  presentations, videos, blog posts, white papers, etc.) Jay is the founder of [link] and host of the Social Pros podcast. We also had the opportunity to interview Joe, and following this excerpt is the exclusive Q&A between Joe and Jay Baer. Enjoy! Make Mobile Your Top Channel Strategy. Leverage it.

Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Jay is the founder of [link] and host of the Social Pros podcast. Listen Now .