› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? White papers? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Some folks jump right on the bandwagon, and still others are something less than enthusiastic about going down this path. I’m sure that there are many of you who have heard (or perhaps personally believe) something similar. Thought leadership is a good thing. Links Let’s be real. Case studies? MORE >>

But that wasn’t the case with Marcus’s webinar that he so willingly helped us host while we have Spin Sucks Pro in private beta. Blog about it or create a white paper that says, “You may hear this about us. But your content can be newsletters, email campaigns, white papers, podcasts, video series, and more. As some of you know, Marcus Sheridan , of The Sales Lion , did a fantastic job of giving an overview of inbound marketing and how to create content that drives leads. I’ll be honest. It’s not the speakers; it’s me. MORE >>

Optimize White Papers – Document sharing is a great way to  increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. If your company isn’t posting your B2B white papers on Scribd , you need to start doing it now. Within one hour of us uploading a  demand generation white paper for our company, we received a Google Alert informing us that Google picked it up on Scribd. Plus, if the White House can use Slideshare, you can, too. Now that’s quick! Blogs have both. MORE >>

Here are the slides* for a presentation I gave recently to the CESSE Association Leadership Through Partnership  program, hosted by Plexus Consulting. Take away two white papers which explain the strategic value of building a social CRM practice. Once you start to talk about social differently like this, it becomes part of everyone’s job instead of some frivolous add-on for everyone other than the early adopters on staff. It feeds the holistic understanding of how social can help your organization succeed. It helps you achieve more and measure the right things. MORE >>

Download the paper here. Associations 2012: Benchmarks and Best Practices ,” white paper, we found that nearly one-half of U.S. associations have deployed micro Web sites to promote sub brands, and many of the association marketing execs I talked to mentioned a host of issues with the sites, including a lack of strategic tie back to the master brand. In the white paper we found that more large associations deploy micro sites than small associations. It’s awesome. am not alone in my love/hate relationship with micro web sites (micro sites). MORE >>