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Reputation Management and Digital PR

Proactive Report

Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation.

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Brand Reputation Management: Designing a Modern Strategy and Filling Gaps

Pixlee

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management.

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Referral marketing: What it is and how to use it successfully

Sprout Social

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 126
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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias. What are AI ethics?

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2023 Guide to Franchise Social Media Marketing

Hootsuite

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

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The Best Ways for Brands to Leverage Clubhouse

Social Media Strategies Summit

It’s basically mandated that any article about it has to use words like “buzzy” and reference its myriad of A-list users, from Elon Musk to Oprah Winfrey. With that in mind, here’s how you can start leveraging Clubhouse’s rapidly growing platform for your own marketing. Clubhouse is the hottest topic in social media right now.

Brands 226
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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

That made Twitter’s rebranding a real open goal for marketers. And Duolingo, with its sassy brand voice and reputation for producing madcap content, was the ideal brand to capitalize on this moment. But the digital marketing tool Semrush proved that it’s equally possible to comment on social trends on a less likely platform: LinkedIn.

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