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Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Hosting 248
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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

How are external trends and events going to affect your broader marketing strategy? Best of all, if you don’t have time to read a full blog post, Josie always includes some of the key learnings within the post itself: That way, you can pick up valuable takeaways without leaving your LinkedIn news feed. Liz Gross Who Are They?

Marketing 240
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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity SMM

You go on your favorite social media network to learn you can’t log in or see anything. That’s why I always advise never putting all your social media eggs in one basket! Spread them around and be sure to keep your blog as your home base and have an email list (for example ConvertKit offers a forever-free trial account ).

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What Is Off-Page SEO?

The Realtime Report

In exchange for sharing your knowledge with the website, you will get to include links in your guest articles that point back to your own website. Even though you do not need to have a strong presence on all of these platforms, it is important for you to figure out where your target audience usually hangs out.

SEO 219
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The Best Ways for Brands to Leverage Clubhouse

Social Media Strategies Summit

With that in mind, here’s how you can start leveraging Clubhouse’s rapidly growing platform for your own marketing. So if you’re an Android user, you can’t use it right now, although the Clubhouse team revealed in a January blog post that they’ll “soon” begin work on an Android app. Sponsor a Room to Tell Your Story.

Brands 226
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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,

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Winning Workflows to Enhance Your Content Marketing 

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary There’s so much to be said about looking at content that performs very well, trying to reverse engineer why it works and trying to put your own unique spin on it. He’s the co-author of Subscribe!

Content 118