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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. X/Twitter Competitive Analysis Image source How often do they post? How many do they have, and what are they about?

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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 Hardcover). “Those who get the hang of it will not only survive, but contribute to the common good, as well as their own good.

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Twitter Tailored Audiences: When Does It Make Sense?

Convince & Convert

If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. With Tailored Audiences, it’s now possible to target Twitter users based on their actions across the Web. The possibilities are almost endless.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Why Do We Need a Social Media Policy?

SocialFish

Regardless of your beliefs about social media, it is here to stay – 500 million people on Facebook or 175 million registered users of Twitter can’t all be wrong. To combat these issues, associations wrote email policies for the employee handbook and trained their staff on the proper business use of email. Clarification.

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Semantics: Social Media Policy, or Guidelines?

SocialFish

So you can imagine my surprise to see a post via Twitter entitled Here’s Why You Don’t Really Need a Social Media Policy written by Lance Haun. Policy” is one of those words that people use in many different contexts – similar to the dichotomy of goals vs. objectives and strategy vs. tactics. But I digress; back to policies.

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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

And to make sure that the pr measurement provided is future looking and can drive strategy. Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). Twitter Facebook Google+ LinkedIn Share This: a Recap of #measurePR with Richard Bagnall (Pt.

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