It’s called “ Map Out Your Content Strategy ” and it’s a pretty good overview of the content challenges that every association faces. But that’s not the whole story, and if you approach content strategy purely from that angle, well…ruh roh. When we (the SocialFishes) approach content strategy, we think about optimizing the value of every piece of content, and then applying an appropriate delivery method. For example (just scratching the surface here): Public and open – typically a blog post, website update, or Twitter chat. MORE >>

Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. Six Essential Shifts in Social Media Strategy. My presentation focused on six essential shifts that I see in how many businesses approach social media strategy. Of How about you – have you seen companies needing to make these improvements to their social media strategy? measurement social media strategy communications content engagement planningView more presentations from Dave Fleet. MORE >>

You’ve realized that Twitter isn’t just people sharing what they ate for breakfast and that there might be some real value to engaging with the 100 million active users that might give you valuable insights about your products, services, and competitors. 1) Don’t Be An Egg – Adjust your Twitter profile photo to something other than the egg. Most users would prefer to interact with a human being, so consider having the person managing your Twitter account upload their photo. Twitter is not about marketing, it’s about building relationships. MORE >>

The following is a list of confirmed C Level Executives that are using Twitter. If you have names that should be added to this list, please post them using the comments feature at the bottom of this post and I’ll get it included ASAP - please send me - full name, title, agency/firm, and Twitter URL. have also created a feed so you can subscribe to all of them in one feed - This is your one stop shop for hear what the C Suite is saying. MORE >>

The following list of questions and resources should provide a comprehensive roadmap for developing a strong social media strategy with clear organizational alignment. Having an experimental strategy is okay as long as everyone is on the same page. However, having a clear sense of the business strategy and needs of the organization should still help inform your approach. What is Your Company’s Overarching Business Strategy? What is the Parent Strategy? How Will Social Media Boost the Effectiveness of the Parent Strategy? Strategy. Reactive? MORE >>