Trending Sources

11 Effective Twitter Strategies for Brands

Pamorama

Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way, according to an interesting study from Buddy Media. The report, Strategies for Effective Tweeting: A Statistical Review, found that many brands aren’t using Twitter effectively and outlines the top strategies for engaging with consumers. Buddy Branding Infographics Marketing Social Media Statistics Strategy Twitter engagement Social media marketingBuddy Media [.].

How to Identify Popular Hashtags on Twitter

Spin Sucks

Hashtags are an integral part of the marketing strategy for the majority of successful social media marketers. If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks. Comments Thanks!

Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy. The Reporter’s Questions.

How to Use Emojis in Your Twitter Strategy (Yes, Really)

Simply Measured

Twitter gave us some very bad news: most of the emojis we’re using are pretty Plain Jane. Source: Twitter. That said, more and more brands are making emojis an integral part of their social marketing toolboxes, especially on Twitter. The streaming service often uses emojis on Twitter to punctuate its points and incite action and engagement from followers.

Why You Need a Business Strategy, Not a Social Strategy

Convince & Convert

Your business strategy should come first; your social media strategy should follow. In this scenario, social strategy is where things start and social goals are where they end. The business strategy and its goals should drive of all social efforts. Twitter points to brands like KPMG to show how hashtags, events, and promoted Tweets can drive traffic and awareness.

Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. To find yours, go to Twitter and log in, then click analytics on the drop-down menu under your profile, or just got to analytics.twitter.com.

10 Commandments for Twitter

Janet Fouts

Twitter is such a simple communications tool, yet people seem to really struggle with how to tweet. guess that’s why my Twitter etiquette post is so popular. While the title of this post is somewhat tongue-in cheek, I really wanted to simplify the best practices for Twitter to their most basic form. Social Media Tips and Tricks Twitter strategy

Does My Business Need to be on Twitter?

yMarketingMatters

As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” ,  I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility.

5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level

Webbiquity SMM

If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? highly powerful yet underused optional feature of Twitter is the Twitter card. Follow him on Twitter @LM_Strain.

Is Your Social Media Strategy Truly Agile?

SocMed Sean

Maybe this week they’ll be all over Twitter. Your social media strategy has to be flexible (hence the word “agile”). So…is your social media strategy “agile”? If you’re ready to truly implement an agile social media strategy, print these principles out. Phrases like: Ping me if you need me! How can we be more innovative ? Cheers!

The Truth About Social Media Strategy

Convince & Convert

The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My favorite part of social media is that companies are doing it,” said noone, ever. The truth about Social Media Strategy.

Six essential shifts in social media strategy

Dave Fleet

Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. Six Essential Shifts in Social Media Strategy. My presentation focused on six essential shifts that I see in how many businesses approach social media strategy. Of View more presentations from Dave Fleet.

12 Essential Elements of a Social Media Marketing Strategy

Pamorama

Are Facebook and Twitter their platforms of choice? Make sure to tailor strategies that are unique to each of your social media channels. Get everyone on board with your strategy. What works on Facebook will fall flat on Twitter, and vice versa. Follow her on Twitter at @pamdyer. Do you need some help to get started with your social media marketing plan?

Comic: Social Media Strategy From A Book

SocMed Sean

Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy. Your customers might already be engaged in conversations about your brand on sites like Facebook, Twitter, YouTube and Pinterest. Cheers! –Sean.

Monday Roundup: Classic Measurement Strategy

Waxing UnLyrical

some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Here’s What are some of your tried and true classic measurement strategies? Monday Roundup: Classic Measurement Strategy is a post from: Shonali Burke Consulting, Inc.

Grow Your Twitter Following With Chats

Janet Fouts

Oh boy, another “ how to grow your Twitter following ” post! If you really want to grow a Twitter following that has any value as a network,  there’s no way around it. What’s a Twitter Chat? Twitter chats (AKA Tweet Chats) are simply a group discussion that takes place on Twitter. You’re in the wrong place. Why  a Tweet Chat? PR Chat.

Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. However, only 38 percent of companies say they have a defined social media strategy. Develop a content strategy with an editorial calendar. link]. Map the brand’s social graph. Listen to relevant conversations.

4 Strategies for Improving Social Engagement

Convince & Convert

While Facebook is getting all the negative publicity for low (or no) exposure, the problem is especially compounded when it comes to Twitter. As you can see in the screenshot above, Tweet Jukebox comes with a free built-in Jukebox with quotes that can be directly posted on Twitter at the click of a “Tweet it Now” button. Learn How Fans See Your Brand. Enter Tweet Jukebox.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

When it comes to niche products and services, you will need customized marketing strategies. 1. Promoting businesses on social media such as Facebook and Twitter is huge these days. Sierra Nevada Brewery takes on another strategy by opening their doors to curious customers for brewery tours and craft beer tasting. Today’s strategies are no longer reliant on rules.

Twitter Update: Twitter Rolls Out New Profile Redesign

yMarketingMatters

Yes, now Twitter started rolling out its new profile redesign on Tuesday April 8th. Note:  New Twitter users will get this new profile when creating an account and are walked through the account account process, so it’s actually a great way to practice using the new layout. Here are the changes and details you need to know to make  your new Twitter Page dazzling: 1.

Seven Frequently Asked Questions on Social PR Strategy

Waxing UnLyrical

When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. 1. You just have to find it. 3. “I want to learn how to use Twitter to engage better with reporters.”. Too much to do, not enough time. are for.

Facebook LinkedIn Twitter in 2013

Ari Herzog

Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. You want to follow my thoughts on digital strategy , blogging, and internet best practices. I won’t be sharing these on my profile anymore; and I created a new page for this purpose. Twitter in 2013. Facebook in 2013. 1.

You’re Never Going to Sell Content Strategy

SocialFish

All but two have said some version of this: “I’ll keep you in mind when we have a content strategy project.”. If they honestly think that a content strategy project is going to magically appear or that they are going to sell content strategy to a client, I’ve got news for them: It’s not going to happen. worked for a digital agency back when content strategy was new.

7 Strategies for Monitoring Your Competitors

Convince & Convert

There are various ways to do this, the easiest and cheapest of which is to set up Facebook and Twitter lists. Digital Marketing competition competitor analysis competitor monitoring keyword analysis marketing strategy social listening social media monitoringWant to be recognized for your outstanding content? Then it’s crucial you continually monitor the competition.

The 20 Minute Twitter Audit

Sprout Social

You want to analyze the performance of your Twitter account, but don’t want to spend three hours doing it. Twitter audit isn’t at the top of most marketers’ list of fun things to do for the day. Luckily there’s no rule that says a Twitter audit has to be excruciating or can’t be done in under an hour. What Is a Twitter Audit? Twitter

Why Twitter Killed the Twitter Share Button

Convince & Convert

Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of  Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is overlooking the fact that they are going to look stupid when Facebook and LinkedIn have working buttons on every piece of content in the world and they don’t.

How to Use a $5 Twitter Ad to Redefine Your Facebook Strategy

Jon Loomer

But on Twitter, $5 can buy you something a lot more valuable — a data mine that you can use to redefine your entire digital strategy. When you run a Twitter ad, regardless of whom you target, Twitter will provide a list of additional audience interests shared by the people who saw and might have engaged with your ad. Step 1: Set Up a $5 Twitter Ad.

Overhaul Your Social Media Marketing Strategy with These Basic Approaches

SocialFish

If you were to login to your Twitter account right now, I know I can safely assume that 90% of the messages you’re seeing in your feed are irrelevant to you as everyone is chaotically trying to tell their own story, promoting their own opinions, ideas, newest blog post, etc. The post Overhaul Your Social Media Marketing Strategy with These Basic Approaches appeared first on SocialFish.

Five Steps for a B2B Social Media Marketing Strategy

SocialFish

An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take. 1. Make More Than One Twitter Feed. If thats the case for your company, consider establishing more than one Twitter account.

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Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. We discussed how to get started with a strategy around social data. Most important part of a data strategy – is to commit to having a strategy for your data. You can also scan the highlights of this webinar on Twitter by reading the Storify below. Big Data Data Analytics Innovation Social Business Intelligence Social Data Social Data Strategy

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Connect the Dots Between PR Metrics and Strategy

Spin Sucks

The journey from data to narrative is when communications pros dig deep into research, survey results , analytics, and usage and conversion data to create the strategies and narratives that change minds and influence behaviors. Each PR measurement strategy will be unique and developed based on what make sense to you, your boss, and your organization’s goals. By Brendon Shank.

3 Simple Tactics for Using Twitter as a Traction Channel

Convince & Convert

Wondering if Twitter could be the marketing tool your business needs? Thinking your company needs a larger Twitter following? If no, then figure out your buyer persona before attempting this strategy. Now, if you’re ready to proceed, Twitter marketing could be just what you were looking for. Twitter is a vain site, with tons of spammers, black hatters, and fake accounts.

The Ultimate Guide to Social PR Strategy: A Blueprint for Success

Waxing UnLyrical

No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. Getting Your Social PR Strategy Off the Ground. But if they’re not mapped out as part of an overall strategy – one that makes perfect sense based on, and follows logically from, your business objectives – then pretty soon your program is going to start crumbling worse than a House of Cards.

14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform. You can tap into the power of Twitter ads, Twitter cards, Twitter lists and more.

13 Advanced Link Building Strategies You (Probably) Haven’t Used

Viper Chill

The website is featuring a real brand with a logo, Twitter account and Facebook page which has nothing to do with the domain name of the site I see ranking. Another result leads me to a Twitter account with their phone number, and once again I find another website this webmaster is operating. But what if it was? What does correspond to links? Getting people talking. search operator.

Why Associations Should Be Planning Their LinkedIn Exit Strategy

SocialFish

So if your association relies on LinkedIn’s group feature, now is probably a good time to start thinking about your exit strategy–what would you do if the Groups feature disappeared tomorrow? You can follow her on Twitter @maggielmcg and connect with her on LinkedIn. Ah, LinkedIn…where would my blogging be without your Groups feature? Then they cut those features. photo credit ).

How Facebook is Slowly Strangling Twitter

Convince & Convert

For years, Twitter has rolled out new features to make its service more like Facebook. It’s as if the Twitter board of directors has spent the last two years pining to be as big as Facebook, and has consistently concluded that mimicking elements of that platform will unlock that secret code. An Incomplete History of Facebook Strangling Twitter. 1. Twitter rolls out Vine.

Forget Your Social Strategy. What’s Your HR Strategy?

Convince & Convert

And as Jay Baer says, “If your employee isn’t your biggest advocate,  you’ve got much bigger problems than social media.”  So, I want to offer up a controversial statement: Stop worrying so much about your social media strategy. Instead, schedule some time with HR and ask them about their strategy. So yes, get ready to add the HR strategy feather to your cap. That’s it. 

The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

Automated responses, particularly on Twitter are quite common, though not always accurate. The tool lets you schedule multiple posts for your Facebook, LinkedIn and Twitter accounts simultaneously. Followerwonk is a Twitter analytics tool. It analyzes your Twitter account to give you a host of useful insights which tell you how your Twitter marketing efforts are paying off.

Thou Shalt Not Auto-Direct Message On Twitter

SocMed Sean

I’m going to go on my soapbox just one more time in the hopes that this message goes viral , spreads through the Interwebs, and finally convinces every “online marketer”, “ social media guru ” and “eBook entrepreneur” that they should, once-and-for-all, turn off Twitter auto-direct messaging. So…one last plea to the masses. It is a good idea.