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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis. How large is their following?

Analysis 184
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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 Hardcover). “Those who get the hang of it will not only survive, but contribute to the common good, as well as their own good.

Handbook 100
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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Increasing Brand Reach Through Employee Advocacy

Socialmedia.biz

You might think of employee advocacy as a trend but is as old as the concept of social media marketing. Companies have realized that empowering employees to engage on social networking platforms is crucial to their success. Employee advocacy leans towards the aspect of social marketing. Build Brand Loyalty.

Brands 84
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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Review 152
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100 Examples of Corporate Social Media Policies

Koka Sexton

Social Media Handbook for Local Red Cross Units. Social Media Policy. Editorial Guidelines, personal use of Social Networking. Use of Social Networking and other third party websites. Use of Social Networking and other third party websites. Online Technologies, Social Media and Bread.

Policies 111
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Fetching Friday – 21 Marketing Links for June 21st

Kikolani

How Nathan Barry Made $12,000 in eBook Income in 24 Hours – Let’s take a look at the launch of Nathan’s first e-book, “App Design Handbook”, with which he made over $12,000 in the first 24 hours, and uncover what he did right. Social Media / Social Networking. Be sure to follow Kristi on Twitter and Facebook.

Marketing 128