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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 Hardcover). “Those who get the hang of it will not only survive, but contribute to the common good, as well as their own good.

Handbook 100
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Fetching Friday – Resources Mashup & Happy Holidays

Kikolani

The Resources Mashup. 70+ Resources on How to Start a WordPress Blog – Just in case you missed it earlier this week, here are resources for starting your own blog on WordPress including choosing a domain name, purchasing your domain, hosting, WordPress installation, themes, plugins, settings, essential pages, backups, updates, and more!

Mashup 119
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30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent Blog

Simply put, growth hacking is a powerful tool for mining opportunities, and interest is growing accordingly. This is a first-hand blog on startup growth and growth-hacking from the person who coined the term, Sean Ellis, the marketer behind DropBox and the CEO of Qualaroo (an awesome tool to collect insights we’ve just started using).

Resources 111
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Semantics: Social Media Policy, or Guidelines?

SocialFish

But we call many things policies, such as our human resources, conflict of interest, antitrust, investment and financial policies that are guidelines or directives, not policies. I think it is a directive or rule, not a policy, but many call them policies since the board approved the employee handbook. (A But it is an important one.

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7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. You can even go ahead and use some social media monitoring tools to quickly gather social proof.

B2B 52
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Top SocialFish posts of 2010

SocialFish

Thank you to you for making this blog as amazing a resource as it is! The Trainer’s Social Media Tool Box. Cool tools in my social media arsenal. Community Management Resources. Clarity over control in action: The Red Cross Social Media Handbook. Enjoy this little trip down memory lane! Make No Mistake.

Postrank 170
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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Networking (Facebook, MySpace, LinkedIn, etc.).

Review 152