How to Stay on Top of Online Marketing While Traveling
JULY 13, 2016
This new era has opened up the opportunity to live a life of excitement, travel, and adventure. Jordan Fried shares how to be on top of your online marketing while traveling. The post How to Stay on Top of Online Marketing While Traveling appeared first on Spin Sucks. Modern technology means marketing has gone mobile, and so have the marketers.
4 Ways Your Website Can Replace Focus Groups
Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. Focus groups just can’t compete with situations like this.
Powerful Storytelling Secrets from National Geographic Travel – Lindsay Smith [SSM028]
FEBRUARY 6, 2017
With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. This is the approach that National Geographic Travel takes to every one of their stories. And Lindsay Smith , Producer at National Geographic Travel, helps to shape and tell that story. community is a group of engaged individuals.
10 Amazing Tricks To Get The Most Out Of Your Travel
JANUARY 25, 2017
I love to travel! I’m going to share some of my favorite travel hacks with you. I’ve used social media to help plan my trips. Try this app for travel budgeting: Trail Wallet. 7. There’s tons of great travel pins on Pinterest with recommendations for places to visit and to add to your travel bucket list. Create a hashtag group for Instagram.
How I Got a Book Deal Through My Travel Blog
AUGUST 9, 2016
It was from an editor at one of the biggest publishing companies in the world – she’d stumbled across my travel blog and noticed I was working on a book about my adventures; she wanted to know if I could send her a draft of what I’d written so far. When I’d decided to write a travel memoir, I hadn’t been sure I’d ever finish it. It turned out I was a terrible traveller.
Group Writing Project: Write a ‘Discussion’ Post
MARCH 29, 2013
Today it’s time for an opportunity for you to do something practical to actually build community on your blog – to create a discussion post as part of this weeks ‘Group Writing Project’ What is a Group Writing Project? Comments must be received by midnight on Friday 12th April to be included in the prize draw (it will runs little longer this time as I’ll be travelling). 3. Probably the best part of the last group project was the amount of inter-linking I see happening between participating bloggers as a result of their posts. run a poll.
Social Media: Australian Society of Travel Writers
MARCH 9, 2011
In November last year, I spoke on social media and the impact it has on the Travel Writers industry. Great group – both speakers and audience. I was on a panel and then ran a bit of a workshop. I’m convinced that anyone currently in the writing/communicating industry will do fantastically well in social media. Social Media and Travel writers.
10 Brands Killing It On Instagram in 2016
SEPTEMBER 7, 2016
Condé Nast Traveler (@cntraveler). We all need accounts in our Instagram feed that make us feel like we are traveling, even though we’re still sitting in the same office under the same neon light. Screenshot from the Instagram account of Condé Nast Traveler. After all, an image is worth a thousand words (and works in several languages). Adidas (@adidas). Dior (@dior).
A Complete Guide to Facebook’s Q2 2016 Earnings Call
JULY 28, 2016
In Q2, we expanded dynamic ads to Instagram and also launched dynamic ads for travel. And also there’s a range from private one-on-one type sharing to small groups, all of your friends at once, large interface communities and then ultimately fully public. The company reported revenue of $6.436 billion for the quarter, up 59 percent from $4.024 billion in the year-ago period.
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media provides an “exceptional customer experience” which also unlocks the beauty of social media and the web in sharing stories of great customer service travel far and wide. Social media definitely pays off, but you’ve got to focus on the approach not the tools. Users.
Crime stopper stolen, traveling in pairs & adult jokes
OCTOBER 5, 2012
Business Travel is Better With Your Spouse – do you travel a lot for work? Is Facebook Sharing Updates From Secret Groups? It is sad to say, but I have this feeling that the fall will only be here for a short period of time this season – winter, she is a-comin’.This How about you? Have an extra day off t o celebrate the dude who sailed the ocean blue? Image – Buzzfeed.
Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements
MAY 10, 2016
This change makes sense particularly due to the concurrent announcement of Dynamic Ads for Travel, which don’t focus on the sale of tangible goods. Dynamic Ads for Travel. travel website can now dynamically show ads for a hotel or group of hotels based on travel intent. Here are the details… Click To Tweet. Dynamic Product Ads Are Now Dynamic Ads.
How Social Media Has Changed the Hotel Business
NOVEMBER 2, 2010
It’s not uncommon for today’s sophisticated traveler to post feedback in multiple places. Our hotel management company, West Paces Hotel Group , gives us great flexibility and autonomy to manage our social media program. Guest post by Ann Manion , president of Hotel Advantage. would not describe the hospitality industry as a community of early adopters when it comes to social media.
How I Started Making $3,000 a Month Blogging About Travel
SEPTEMBER 18, 2011
It has been about one full year since I started blogging about travel, and I have started to generate $3,000 or more a month via my travel blogs. have started to make at least $3,000 a month via my main travel blog, wanderingtrader.com. What it turned into was my own personal travel blog about my passion for travel, and tips about day trading and travel. Instead of talking about ways to make money blogging I’m going to share how I managed to start making $3,000 a month via my travel blog in less than a year. Top 50 Influencers in Travel.
Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Join relevant groups and join in the conversation. As a rule of thumb, Facebook is great for local advertising while Twitter is better for targeting niche groups. Tourism/Travel/Hospitality. Goals: Connect with new clients who enjoy traveling. Strategy: Set up a Linkedin profile and join groups where prospective travel customers may be connecting. Web 2.0
How to Create an Online Course Your Audience Will Fall in Love With
SEPTEMBER 6, 2016
like to book instructors that have chosen the road less traveled and have become leaders in their industry. Also, HOT TIP: Create a private FB group so you can interact with your customers and answer questions and continue to give value and build trust after they have purchased the course. Be sure to make your rules clear in your group. Where do you start? Get on the Phone!
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. We do this via survey for tourism clients, investigating the role of social interaction and content consumption on travel intent, length of stay, likelihood to return, etc. social media ROI altimeter group argyle social california tortilla social media roi cookbook susan etlingerDoable?
Meet Joseph Mwakima, the Ultimate Community Manager
JULY 27, 2015
In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. But unlike his American counterparts, Joseph doesn’t use a Facebook Group, Instagram or Twitter as primary tools of his job (though he is on those networks ). He’s also college educated, speaks fluent English, and is well travelled.
Social Data Made Simple: Getting Started with a Strategy
Buzz Marketing for Technology
JULY 29, 2015
Sentiment is better on a group than on a single post – Sean talked about how JetBlue tracks sentiment on a group of travelers (ex. travelers to the Northeast in a snow storm versus one tweet from a single traveler). Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. We discussed how to get started with a strategy around social data. Let that be your guide post for any decisions on data.
Case: The Swedish Army Makes You Think outside The Box – from within The Box!
MAY 23, 2012
At least, this was the starting point for the agency DDB’s target group understanding when the Swedish Army released their new recruitment plan: engagement on partly the technological terms of the target group as well as the physical reality of the company. Despite the success and innovative engagement strategy, I personally find the target group understanding a bit limited.
Hotels and Social Media Travel Tourism
JANUARY 14, 2010
know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% a year ago to 30% of CRS bookings in Q3 2009 (eTRAK). YouTube: At war with Warner Music Group (8). Odd Job?
New Media Artist-in-Residence Program for Lanai
Bare Feet Studios
FEBRUARY 10, 2011
I’ve been meaning to write more about the innovative travel blogger program I am doing with the L?na?i started the conversation here with some advice for travel destinations. I am very grateful to my clients at the Maui and L?na?i Six of the seven are currently in the top 100 Travel Bloggers. Interested travelers can follow and join the online conversations in real time.
20 LinkedIn Mistakes That Turn Off Potential Customers
SEPTEMBER 7, 2014
It’s important to use your brand’s professional voice at all times and keep in mind that word travels fast when you make these 20 mistakes. Don’t criticize or make negative comments on posts in groups. Don’t post self-serving content in groups that provides no value to members. Are you getting good results on LinkedIn? Avoid these LinkedIn mistakes.
Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?
AUGUST 14, 2012
” For example: What stands out is not just that Pinterest is becoming a top source of links for a number of content sites but that the links tend to be spread out over a lot of different pages: This got me curious so I took a look at the Pinterest link figures in Google Webmaster Tools for a group of 60 popular sites in a variety of topical categories. Travel 30,622 1,457.
Pinterest demographic data
JANUARY 30, 2012
Most telling for me though is their analysis of lifestyle segments – Boomers and Boomerangs (Boomers and the kids who live with them), Babies and Bliss (Gen-Xers having kids but mostly still working full time and interested in anything they can do online rather than offline)… The key here is – are any of these groups describing your members? Just something to think about.
Email Dashboard: Information Overload Research Group news wrapup
Buzz Marketing for Technology
JUNE 30, 2008
« Information Overload Research Group launches | Main. Information Overload Research Group news wrapup. We publicly launched the Information Overload Research Group yesterday, thanks to Matt Richtels NYC article Lost in E-Mail, Tech Firms Face Self-Made Beast (which was originally titled Creators of E-Mail Monster Now Try to Tame It - not sure which one I like better). Listed below are links to weblogs that reference Information Overload Research Group news wrapup : Comments. Information Overload Research Group news wrapup. Travel. Mark Evans.
5 Great Hashtag Campaigns From The Hospitality Industry
JULY 28, 2016
LifeWellTravelled: Cathay Pacific sets the travel tone. Screenshot from the Facebook account of Brooke Savard, creator of the popular World of Wanderlust travel blog. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3 Left: Screenshot from the Instagram account of travel blogger Andrea Cristina.
Working with Social Media Data: People and Groups
JULY 30, 2012
Social media data provide information about both individuals and groups of people: who they are, who they know, what they care about, what they have to say, where they go… Have you noticed just how much information people are sharing about themselves, both intentionally and unintentionally? Identifying Groups come in various forms, both formal and informal.
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
You also see it specific to a group or theme such as #tbt, #flashbackfriday, and #ootd, or team- or brand-specific hashtags. Thus #Tweetameet was born creating a user-generated, crowded-sourced travel guide through hashtag marketing. They then worked together to produce and tweet travel tips on the destination using hashtag #tweetameet. And afterall…#PetroPOWER!!!!!
7 Facebook Marketing Case Studies
MAY 19, 2013
Corcoran Group Real Estate. The high-end hotel website wanted to drive engagement and increase brand visibility for the well-traveled luxury customer to: Offer a way for people to share luxury travel experiences and new featured destinations. Results: 100% increase in sales for travel packages coming from Facebook. HubSpot. Results: 71% sales increase from Facebook.
Mobile Visits Account for 40% of All Traffic for Publishers
NOVEMBER 11, 2014
On average, for the past six months (May-October 2014) mobile visits accounted for 40% of total site traffic for this group. Travel 32%. Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands.
Tourism Tweetup: Connecting Locals & Visitors
Bare Feet Studios
JUNE 23, 2012
Ask any traveler: would you rather stay in a tourist compound (aka tourist ghetto) or get out and meet the locals? Overwhelmingly, travelers want to meet the locals! Today I am promoting the idea of connecting guest travel bloggers with local bloggers, to enhance the coverage of the destination and to build a deeper, more personal community online among the many voices in travel.
How to Get Creative with Influencer Marketing
FEBRUARY 24, 2015
Case in point: The Well Travelled series from Herschel Supply showcases the work of photographers traveling the world with their bags. Throw a Twitter party for your customers and invite your influencer, or a group of them, to weigh in as specialists on the topic at hand. Here’s how to stand out from the crowd with your influencer marketing campaigns.
Weak Passwords Can Jeopardize Your Personal And Professional Security [Infographic]
JUNE 11, 2012
Are your passwords strong? Better yet…are they weak? Do you know the difference? know, I know…passwords are a pain. They’re hard to remember, sites keep making you change them and don’t even get me started on the process you have to go through to reset them. It would just be better if we could all use 1234 as our passwords, right? Wrong! Not really. Getting Stronger! Cheers!
A Personal Review of Avatar
DECEMBER 22, 2009
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me A Personal Review of Avatar December 22, 2009 by Taylor Marek I went with a group of friends to see Avatar last night. He had been in cryo for the past 6 years as they traveled from earth to this distant planet. He is separated from his group, and is almost killed until a Na’vi female by the name of Neytiri saves him. We went for the IMAX 3-D version of it. There was a slight buzz of excitement, but that was about it. Avatar began. My Story?
2015: The Year of Redefining Your Basic Needs
JANUARY 7, 2015
On Thanksgiving Day, Wayside hosts a fancy and delicious dinner for those in need. I was lucky enough to be a volunteer for this event and served as a table host for an amazing group of people. So in Maslow’s world, this group of people would still be fighting to conquer those two levels of the video game of life, and social connectedness would be the last things on their minds.
Connecting 2 the World: Lessons Learned in Working with International Virtual Groups
Buzz Marketing for Technology
JULY 28, 2008
Lessons Learned in Working with International Virtual Groups. Each day, as she worked in cross-cultural groups, she gave her insights into working with an international group in a virtual environment. If one system or process does not work, groups should be flexible enough to change it so it does work. problems with the group (dynamics)? Dont be insulted about ANY questions that might be posed to you and dont assume that any question is dumb as long as the intent is to make the group work more efficiently. Group communication and the wiki. Posts.
The Employee Advantage in Social Media
DECEMBER 15, 2015
Just think about the power in numbers: Employees, as a cumulative group, likely have many more connections than their companies do, leading employee-shared posts to travel 561 percent further than brand-shared posts. Don’t limit your content creation efforts to a select group of authors. By Russ Fradin. The Employee Advantage. Employees like to be themselves, not brand robots.
6 Best Sites for Virtual Tour
JUNE 1, 2011
Virtual tours are the latest tools for travellers and yes even for you who are longing to be a tourist but is yet to have the budget. This site was developed in partnership with NASA AMES Intelligence Robotics Group and Google. Space travel is now possible anyway if you got the money. Check out our recent post listing Hottest New Travel Sites. 1001 Wonders. 360 Cities.
Legoland - It's Not About the Rides! (Stay N Abroad)
Stay N' Alive
DECEMBER 19, 2011
Though Legoland does have enough rides to fill an entire day (and then some), the rides are not unique (with a couple of exceptions), aimed almost exclusively at the 4-9 age group, and frankly your child would be equally happy going to a local amusement park--at least as far as rides go. social Travel legos amusement parks legolandIn case you didn't read the title--Legoland is NOT about the rides. Also, the ride policy on kiddie rides is borderline absurd. Click to read more over on Stay N Abroad!