Trending Sources

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. Focus groups just can’t compete with situations like this.

5 Events for Busy Entrepreneurs Who Love Traveling


No matter where your travels take you, you’re in the vicinity of colleagues interested in exchanging ideas, conversation and insight; here are five events for busy entrepreneurs who love traveling : 1. London International Meetup Group. Toronto Social Group. stay in Melbourne, Australia need not be boring with the Melbourne Young Professionals social group!

5 Events for Busy Entrepreneurs Who Love Traveling


No matter where your travels take you, you’re in the vicinity of colleagues interested in exchanging ideas, conversation and insight; here are five events for busy entrepreneurs who love traveling : 1. London International Meetup Group. Toronto Social Group. stay in Melbourne, Australia need not be boring with the Melbourne Young Professionals social group!

Travel Reservations a Key Online Activity for All Age Groups

Proactive Report

According to the Pew Generations 2010 study, making travel reservations online is one of the top activities people do online. And it is true for all age groups. If you are a travel venue with an interest in attracting people 45 and older, your 2011 strategy should include. online Social Media Strategy travelincreasing your online presence and visibility.

Group Writing Project: Write a ‘Discussion’ Post


Today it’s time for an opportunity for you to do something practical to actually build community on your blog – to create a discussion post as part of this weeks ‘Group Writing Project’ What is a Group Writing Project? Comments must be received by midnight on Friday 12th April to be included in the prize draw (it will runs little longer this time as I’ll be travelling). 3. Probably the best part of the last group project was the amount of inter-linking I see happening between participating bloggers as a result of their posts. run a poll.

Social Media: Australian Society of Travel Writers

Laurel Papworth

In November last year, I spoke on social media and the impact it has on the Travel Writers industry. Great group – both speakers and audience. I was on a panel and then ran a bit of a workshop. I’m convinced that anyone currently in the writing/communicating industry will do fantastically well in social media. Social Media and Travel writers.

Crime stopper stolen, traveling in pairs & adult jokes

Jeff Esposito

Business Travel is Better With Your Spouse – do you travel a lot for work? Is Facebook Sharing Updates From Secret Groups? It is sad to say, but I have this feeling that the fall will only be here for a short period of time this season – winter, she is a-comin’.This How about you? Have an extra day off t o celebrate the dude who sailed the ocean blue? Image – Buzzfeed.

Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

This change makes sense particularly due to the concurrent announcement of Dynamic Ads for Travel, which don’t focus on the sale of tangible goods. Dynamic Ads for Travel. travel website can now dynamically show ads for a hotel or group of hotels based on travel intent. Here are the details… Click To Tweet. Dynamic Product Ads Are Now Dynamic Ads.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media provides an “exceptional customer experience” which also unlocks the beauty of social media and the web in sharing stories of great customer service travel far and wide. Social media definitely pays off, but you’ve got to focus on the approach not the tools. Users.

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Join relevant groups and join in the conversation. As a rule of thumb, Facebook is great for local advertising while Twitter is better for targeting niche groups. Tourism/Travel/Hospitality. Goals: Connect with new clients who enjoy traveling. Strategy: Set up a Linkedin profile and join groups where prospective travel customers may be connecting. Web 2.0

How Social Media Has Changed the Hotel Business

Spin Sucks

It’s not uncommon for today’s sophisticated traveler to post feedback in multiple places. Our hotel management company, West Paces Hotel Group , gives us great flexibility and autonomy to manage our social media program. Guest post by Ann Manion , president of Hotel Advantage. would not describe the hospitality industry as a community of early adopters when it comes to social media.

How I Started Making $3,000 a Month Blogging About Travel


It has been about one full year since I started blogging about travel, and I have started to generate $3,000 or more a month via my travel blogs. have started to make at least $3,000 a month via my main travel blog, What it turned into was my own personal travel blog about my passion for travel, and tips about day trading and travel. Instead of talking about ways to make money blogging I’m going to share how I managed to start making $3,000 a month via my travel blog in less than a year. Top 50 Influencers in Travel.

Meet Joseph Mwakima, the Ultimate Community Manager

Geoff Livingston

In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. But unlike his American counterparts, Joseph doesn’t use a Facebook Group, Instagram or Twitter as primary tools of his job (though he is on those networks ). He’s also college educated, speaks fluent English, and is well travelled.

Working with Social Media Data: People and Groups

Net-Savvy Executive

Social media data provide information about both individuals and groups of people: who they are, who they know, what they care about, what they have to say, where they go… Have you noticed just how much information people are sharing about themselves, both intentionally and unintentionally? Identifying Groups come in various forms, both formal and informal.

Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. We do this via survey for tourism clients, investigating the role of social interaction and content consumption on travel intent, length of stay, likelihood to return, etc. social media ROI altimeter group argyle social california tortilla social media roi cookbook susan etlingerDoable?

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Case: The Swedish Army Makes You Think outside The Box – from within The Box!


At least, this was the starting point for the agency DDB’s target group understanding when the Swedish Army released their new recruitment plan: engagement on partly the technological terms of the target group as well as the physical reality of the company. Despite the success and innovative engagement strategy, I personally find the target group understanding a bit limited.

Hotels and Social Media Travel Tourism

Laurel Papworth

know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% a year ago to 30% of CRS bookings in Q3 2009 (eTRAK). YouTube: At war with Warner Music Group (8). Odd Job?

Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Sentiment is better on a group than on a single post – Sean talked about how JetBlue tracks sentiment on a group of travelers (ex. travelers to the Northeast in a snow storm versus one tweet from a single traveler). Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. We discussed how to get started with a strategy around social data. Let that be your guide post for any decisions on data.

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New Media Artist-in-Residence Program for Lanai

Bare Feet Studios

I’ve been meaning to write more about the innovative travel blogger program I am doing with the L?na?i started the conversation here with some advice for travel destinations. I am very grateful to my clients at the Maui and L?na?i Six of the seven are currently in the top 100 Travel Bloggers. Interested travelers can follow and join the online conversations in real time.

20 LinkedIn Mistakes That Turn Off Potential Customers


It’s important to use your brand’s professional voice at all times and keep in mind that word travels fast when you make these 20 mistakes. Don’t criticize or make negative comments on posts in groups. Don’t post self-serving content in groups that provides no value to members. Are you getting good results on LinkedIn? Avoid these LinkedIn mistakes.

Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

” For example: What stands out is not just that Pinterest is becoming a top source of links for a number of content sites but that the links tend to be spread out over a lot of different pages: This got me curious so I took a look at the Pinterest link figures in Google Webmaster Tools for a group of 60 popular sites in a variety of topical categories. Travel 30,622 1,457.

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Four Secrets of Successful Hashtag Marketing

Spin Sucks

You also see it specific to a group or theme such as #tbt, #flashbackfriday, and #ootd, or team- or brand-specific hashtags. Thus #Tweetameet was born creating a user-generated, crowded-sourced travel guide through hashtag marketing. They then worked together to produce and tweet travel tips on the destination using hashtag #tweetameet. And afterall…#PetroPOWER!!!!!

Pinterest demographic data


Most telling for me though is their analysis of lifestyle segments – Boomers and Boomerangs (Boomers and the kids who live with them), Babies and Bliss (Gen-Xers having kids but mostly still working full time and interested in anything they can do online rather than offline)… The key here is – are any of these groups describing your members? Just something to think about.

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Email Dashboard: Information Overload Research Group news wrapup

Buzz Marketing for Technology

« Information Overload Research Group launches | Main. Information Overload Research Group news wrapup. We publicly launched the Information Overload Research Group yesterday, thanks to Matt Richtels NYC article Lost in E-Mail, Tech Firms Face Self-Made Beast (which was originally titled Creators of E-Mail Monster Now Try to Tame It - not sure which one I like better). Listed below are links to weblogs that reference Information Overload Research Group news wrapup : Comments. Information Overload Research Group news wrapup. Travel. Mark Evans.

Tourism Tweetup: Connecting Locals & Visitors

Bare Feet Studios

Ask any traveler: would you rather stay in a tourist compound (aka tourist ghetto) or get out and meet the locals? Overwhelmingly, travelers want to meet the locals! Today I am promoting the idea of connecting guest travel bloggers with local bloggers, to enhance the coverage of the destination and to build a deeper, more personal community online among the many voices in travel.

7 Facebook Marketing Case Studies


Corcoran Group Real Estate. The high-end hotel website wanted to drive engagement and increase brand visibility for the well-traveled luxury customer to: Offer a way for people to share luxury travel experiences and new featured destinations. Results: 100% increase in sales for travel packages coming from Facebook. HubSpot. Results: 71% sales increase from Facebook.

Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

On average, for the past six months (May-October 2014) mobile visits accounted for 40% of total site traffic for this group. Travel 32%. Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands.

A Personal Review of Avatar

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me A Personal Review of Avatar December 22, 2009 by Taylor Marek I went with a group of friends to see Avatar last night. He had been in cryo for the past 6 years as they traveled from earth to this distant planet. He is separated from his group, and is almost killed until a Na’vi female by the name of Neytiri saves him. We went for the IMAX 3-D version of it. There was a slight buzz of excitement, but that was about it. Avatar began. My Story?

How to Get Creative with Influencer Marketing

Spin Sucks

Case in point: The  Well Travelled series  from Herschel Supply  showcases the work of photographers traveling the world with their bags. Throw a Twitter party for your customers and invite your influencer, or a group of them, to weigh in as specialists on the topic at hand. Here’s how to stand out from the crowd with your influencer marketing campaigns.

The Employee Advantage in Social Media

Spin Sucks

Just think about the power in numbers: Employees, as a cumulative group, likely have many more connections than their companies do, leading employee-shared posts to travel 561 percent further than brand-shared posts. Don’t limit your content creation efforts to a select group of authors. By Russ Fradin. The Employee Advantage. Employees like to be themselves, not brand robots.

Weak Passwords Can Jeopardize Your Personal And Professional Security [Infographic]

SocMed Sean

Are your passwords strong? Better yet…are they weak? Do you know the difference? know, I know…passwords are a pain. They’re hard to remember, sites keep making you change them and don’t even get me started on the process you have to go through to reset them. It would just be better if we could all use 1234 as our passwords, right? Wrong! Not really. Getting Stronger! Cheers!

2015: The Year of Redefining Your Basic Needs

Spin Sucks

On Thanksgiving Day, Wayside hosts a fancy and delicious dinner for those in need. I was lucky enough to be a volunteer for this event and served as a table host for an amazing group of people. So in Maslow’s world, this group of people would still be fighting to conquer those two levels of the video game of life, and social connectedness would be the last things on their minds.

8 Favorite Memories From My 8 Years At Firebelly


This was my first time traveling to speak at a conference. After the corporate office of a national restaurant chain noticed the work we’d been doing with one of their local franchise groups, they invited us to speak about social media marketing at their annual convention. LinkedIn recently reminded me that it’s my eight year work anniversary with Firebelly.

Facebook Brings More Advertising Control to Location Targeting

Jon Loomer

Facebook advertisers can now target those living in, recently in or traveling in an area… Click To Tweet. People Traveling In This Location. At first blush, you’d think that “People traveling in…” and “People recently in…” would be the same thing. Target By Address. Exclude By Address. Everyone In This Location. Your Turn.

Connecting 2 the World: Lessons Learned in Working with International Virtual Groups

Buzz Marketing for Technology

Lessons Learned in Working with International Virtual Groups. Each day, as she worked in cross-cultural groups, she gave her insights into working with an international group in a virtual environment. If one system or process does not work, groups should be flexible enough to change it so it does work. problems with the group (dynamics)? Dont be insulted about ANY questions that might be posed to you and dont assume that any question is dumb as long as the intent is to make the group work more efficiently. Group communication and the wiki. Posts.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. Linkedin Leveraging: How to Tap Groups for Traffic, Leads & Sales by KISSmetrics. How can companies best use LinkedIn as a marketing platform? ’”.

Have You Been Social Selling All Along?

Convince & Convert

LinkedIn: Like Trade Shows Without the Travel. The average attendee travels more than 400 miles to each show and spends more than eight hours meandering through a maze of exhibits in search of leads. The grueling days and hefty travel expenses are worth it, though, if each trade show visit results in new relationships forged on the exhibit hall floor. Social media are tools.

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Smart Measurement For Creative People

Waxing UnLyrical

However, before you print out a bunch of coupons and drop them off, you want to make sure that each coupon has an individual number or grouping, so that you can track exactly where each redeemed coupon has come from. The coffee shop may be group A, the record store group B, and so on. Next, record how much money each group spends when they redeem your coupon.

Would you join a Community Manager Association?


Maggie McGary posits the question on her blog  [my bold]: How many associations pay not only ASAE dues, but also registration and travel for multiple staff to attend one or more ASAE conferences a year–easily more than $1,500 a year per person? A lot. Are you part of a similar group already? Or, to take it a step further, what about an association for association community managers?

5 Attention Grabbing Twitter Marketing Tactics for Non-profits


But it’s not always easy leveraging a large group of employees, volunteers and campaign partners to talk about your cause or campaign on social media. Her other areas of interests include business and travel. Twitter is perhaps one of the fastest-moving social platforms. Here are a few tips for your non-profit to make sure that its tweets don’t go unnoticed.

5 Social Media Management Tools and Services You May Not Know About Yet (But Should)


They are broken into categories including blogging, bookmarking, business, community, design, entertainment, health, information, microblogging, music, news, photo, tech, travel, and video. 2. $99 Social. But what I love in particular about their platform is that you can schedule posts to the Facebook and LinkedIn groups you belong to. KnowEm. Have you ever visited @Apple on Twitter?

Legoland - It's Not About the Rides! (Stay N Abroad)

Stay N' Alive

Though Legoland does have enough rides to fill an entire day (and then some), the rides are not unique (with a couple of exceptions), aimed almost exclusively at the 4-9 age group, and frankly your child would be equally happy going to a local amusement park--at least as far as rides go. social Travel legos amusement parks legolandIn case you didn't read the title--Legoland is NOT about the rides. Also, the ride policy on kiddie rides is borderline absurd. Click to read more over on Stay N Abroad!

The Eight PR Up-and-Comers

Spin Sucks

She has her own business, where she focuses on travel and tourism. Today she is the PR and content manager for The Focus Group , an advertising and marketing agency in Hattiesburg. By Gini Dietrich. Friday afternoon, I posted on Facebook that I was looking for the PR up-and-comers and received nearly 150 comments. The Eight PR Up-and-Comers. Liza Butcher. Betsy Decillis. Sadie Wolfe.

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