Webbiquity SMM

MARCH 30, 2012

If not, or to supplement the results from those paid tools, do some manual research using free tools like AllTop , Technorati and Google Blog Search. Find relevant groups on Facebook and LinkedIn. Note how many groups you find, how large the groups are, and how active they appear to be.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

FEBRUARY 28, 2011

Energy. • Maria Amezaga , Global Social Media Advisor, Shell. • Lanie James – Social Media Specialist, Chesapeake Energy. . • Lanie James – Social Media Specialist, Chesapeake Energy. Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. This is a group of companies that, although primarily SMBs, should be fluent in online and social communications. If your company is in that group, you aren’t alone.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

OCTOBER 6, 2015

According to recent research , U.S. First, as the IAB research also notes, increased competition for limited ad space has led to “higher prices in the cost per click for ads.” As noted here previously , the KPIs most important to CMOs fall into three groups: brand, competitive, and website performance measures.

Advertising 100

Advertising Price Research Software 100

Webbiquity SMM

JUNE 20, 2011

LinkedIn has had problems with LinkedIn group spammers , though the business social network has responded by creating new group management tools to fight spam. According to recent research , one-fourth of all online time is spent with social media. Google “Facebook spam&# and you’ll get 246 million results.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

DECEMBER 26, 2012

Wendy Marx offers 10 tips for amplifying hard-earned media coverage, such as promoting your press in your blog, spreading the word via social media, linking to your news from appropriate LinkedIn groups, and “Rework(ing) an article to function as an abstract for a speaking proposal.”

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

DECEMBER 10, 2013

Corporate social media efforts are led by marketing, PR or advertising functions in 68% of enterprises; another 28% center efforts in a dedicated social media or digital group. Michael Brenner ). 71% of B2B marketers use content primarily to generate leads. Heidi Cohen ). Social Media Today ). DeSantis Breindel ).

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

DECEMBER 28, 2010

Most still focus on the same basic areas: • Keyword research. • It’s easier to incorporate new keyword groups, naturally, in a blog post or series of posts than it is to rewrite sections of a corporate website. On-page optimization (content, headings, meta tags). Links (external and internal).

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

SEPTEMBER 9, 2014

Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. Employees have been finding ways to distract themselves, and others, and generally waste time at work, for pretty much as long as groups of human beings have worked together.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

APRIL 26, 2011

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. Clicking on any businesses opens a small pop-out with additional information (which is also displayed in the left sidebar).

Consultant 137

Consultant SEO Adwords Tools 137

Webbiquity SMM

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Keyword Research/SEO. It works the other way too. Social Media.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

MARCH 8, 2012

For a while, as a teen, I even considered pursuing a career as a novelist—until I did some research and realized that the probability of becoming a best-selling fiction author is on par with the odds of winning the lottery. Protagonist: the hero of the story; in fiction, this can be a person, a group , an animal or even a thing.

Social Media 186

Social Media Course News Travel 186

Webbiquity SMM

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. participating in groups and answering questions). A better practice: “In group discussions, don’t ask questions or make comments that are obvious sales pitches.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

JUNE 6, 2016

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Building a core group of employees advocates may seem overwhelming, but it can be broken down into a small number of easily managed steps.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

NOVEMBER 27, 2018

And it’s almost shocking how Twitter has failed to attract even that share within some key groups in this segment. But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Missing out on broader industry happenings and conversations cause you miss trends or opportunities.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

NOVEMBER 23, 2010

Social media is fantastic for research and learning. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Blowhards (usually) tend to get called out and ignored. Want to know what your customers and prospects are thinking?

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

DECEMBER 12, 2012

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

JANUARY 2, 2013

” Another 20% of both groups say they use social media, but in an ad hoc manner. According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” Only a quarter of all U.S. eMarketer ). eMarketer ). Leaders West ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 10, 2016

According to recent research , 71% of all Internet users have a Facebook profile. Simplifies the process of creating sweepstakes, contests, and campaigns, as well as driving engagement with Sweepstakes, Photo Contests, and Group Deals. Along with Google, Facebook is one of the giants of the Internet. Showcase reviews: RazorSocial.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

MAY 21, 2015

You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. In the moments after rattling off this list, my first thought was: not bad, for a group quickly compiled off the top of my head.

Social Media 100

Social Media Marketing B2B List 100

Webbiquity SMM

MAY 3, 2011

She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. She blogs about marketing strategy, market research, science, oncology, hematology and immunology. She’s also a founder of a cappella group Common Sound. Diana Adams. adamsconsulting. MaverickNY.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

FEBRUARY 4, 2013

Throughout, the authors use the term “marketing round” as useful shorthand to describe the group of professionals from marketing, search engine optimization (SEO), PR, social media, content development, design and online advertising whose efforts need to coordinated in order to optimize online results.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

APRIL 19, 2011

But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. In the most advanced stage of social media adoption , companies truly integrate the use of social media across the organization.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A quick review of 10 free tools for online marketers, for tasks like keyword research, competitive intelligence gathering, social media monitoring, test marketing and presentations. DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

MAY 10, 2011

A journalist is conducting research for a story…finds your blog…is impressed by the facts and knowledge conveyed and wants to learn more. An IT services firm donated the time of several of its developers to local non-profit groups for a weekend. Recognition on your blog can even be an incentive for greater performance.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

MAY 31, 2022

Start Your Own Group on Specific Topic. There are over two million LinkedIn groups , some of them with more than a million members. The last thing you want is to create a generic group and compete against thousands of other similar groups. What specific benefit can you give your audience that other groups can’t?

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

AUGUST 29, 2017

And third, it has possibly the largest and most diverse range of third-party tools that enhance the platform, from apps for Twitter analytics and follower management to brand monitoring and influencer research. Even Twitter’s handling of hashtags—a core element in topic research and monitoring—is sketchy.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Webbiquity SMM

FEBRUARY 7, 2012

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. hours to 6.3

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

MARCH 14, 2017

” — Marketing Insider Group. Showcase reviews: Marketing Insider Group. Marketing Insider Group. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 4: The 14 Best Content Planning and Research Tools. #5: Pricing: free. Showcase Reviews.

Tools 185

Tools Sample Samples Price 185

Webbiquity SMM

MARCH 29, 2022

You can use Quora for free market research. To conduct Quora research, simply look for questions pertaining to your niche, learn what problems people have, and incorporate solutions to the crucial pain points you discover into your product or service. Quora can be useful for competitive research as well. Image source: Quora.

Brands 204

Brands NoFollow Marketing How To 204

Webbiquity SMM

MARCH 13, 2018

Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries. Pew Research Center ). Image credit: www.vpnsrus.com. Facebook Demographics. DrumUp Blog ). Statistica ).

Facebook 141

Facebook Hubspot Statistics B2B 141

Webbiquity SMM

JANUARY 24, 2017

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. ” — Marketing Insider Group (Arsenal). Marketing Insider Group (Arsenal). Marketing Insider Group (Startup).

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

MAY 3, 2016

It’s a daily go-to tool for me as I’m researching a specific topic or looking for additional content to link to.” Filter and group search results, benchmark your brand against your industry peers, and view a range of KPIs including response rate, engagement rate and follower growth. Can also help with keyword research.

Tools 100

Tools Sample Samples Price 100