Webbiquity SMM

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Blogging Supports Social Media Marketing.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. million a day. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Buzz Marketing for Technology

DECEMBER 29, 2010

4 P’s to Social Media Marketing - Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Hootsuite

JULY 12, 2022

That’s a good thing—and it’s entirely because of social media. In fact, social has driven a total evolution of what brands actually are and how they should be expressed. Most brands don’t sound or look the same everywhere, because they adapt their core brand story to fit each space they join on social.

Brands 114

Brands HootSuite Module Meme 114

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. How can media relations skills be leveraged in social media?

Tips 202

Tips B2B Journal SEO 202

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget who they are serving, such as their customer and audience as they get caught up in social media fame and being the first to make the leader board on the latest social shiny object.

Social Media 60

Social Media Tips Marketing Social Networking 60

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Audiense

MARCH 28, 2018

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). If you are interested in this subject you can download the report here. Who are these people? How do they feel about the topic/brand?

Analysis 87

Analysis Research Metadata Patterns 87

Proactive Report

SEPTEMBER 12, 2009

Dell’s Take Your Own Path campaign is a very smart combination of traditional PR and social media. The PR group layed a key role in helping determine which Dell customers to feature. “It is not just about how much you buy,” Brewitt said. What led to this bright idea? Listening to their market of SMBs.

Social Media 107

Social Media Case Study Small Business Advertising 107

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And you can incorporate chatbots to help with customer service even on social media. The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity.

Examples 96

Examples FAQ Insurance Retail 96

SocialFish

APRIL 5, 2011

STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session.

Review 150

Review Social CRM Module Consultant 150

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Social media users in the West prefer to consume rather than create.

Social Media 234

Social Media Patterns Statistics Report 234

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. You can schedule the update in advance and set a time to archive it in case it is time sensitive.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Buzz Marketing for Technology

JUNE 27, 2008

Books and Reports. Recent Media Appearances. « Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. Articles and Reports. Future of Media Report 2007.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Mindjumpers

DECEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. The report also gives some tips and facts concerning the type of content that people share most and also how important it is to make your content share-worthy.

Content 213

Content Social Bookmarking Press Release Research 213

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. You can schedule the update in advance and set a time to archive it in case it is time sensitive.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

agora pulse

FEBRUARY 1, 2017

Your social CRM tool makes standing out from the competition and engaging with your customers easier. It brings all your social media accounts together making them easy to monitor. In Agorapulse, your followers are automatically split into three key groups: The engaged. It lets you create posts and save them for later.

Social CRM 60

Social CRM Avatar Groups Groups 60

Proactive Report

DECEMBER 30, 2010

Media measurement requires quantity and quality. Social media can and should be measured. Measuring outcomes is preferred to measuring media results (outputs). PR folk should be writing Twitter and Facebook content, white papers, case studies and journalistic-quality articles.

Data 75

Data Social Media Case Study Skills 75

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Among influentials?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Smart agencies put as much priority on blog commenting, conference attendance, Linkedin group participation and other bridge-building as they do their own blog writing. Delegation equals death in social media. White papers.

Content 129

Content Marketing Cost Metrics 129

Buzz Marketing for Technology

JUNE 27, 2008

Books and Reports. Recent Media Appearances. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Articles and Reports.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper.

ROI 219

ROI How To Marketing Proposal 219

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree.

B2B 252

B2B eBook Marketing Aggregator 252

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Social Media Strategery

FEBRUARY 1, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 The second group is the Senior Executive - For Senior Executives - “What happens when people start using these platforms to just complain about everything? Social media cannot exist in a vacuum.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Buzz Marketing for Technology

JUNE 27, 2008

Japanese Business Culture & Social Computing. fix Social Security? Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. EIU Report. Enterprise Social Computing. Social Computing. Social Media. Social Media Summit. Social Objects.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Sprout Social

JULY 20, 2016

Generally speaking, social media is not the place to hard sell your products and services. Another great way to engage on LinkedIn is through Groups. Groups account for 96% of posts and 86.3% The benefit of groups is they’re targeted to a specific niche or demographic. Don’t Hard Sell.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Buzz Marketing for Technology

JUNE 28, 2008

The Enterprise Strategy Group (ESG) reports that as much as 75 percent of most companiesâ?? Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Social media. Intranet (Finding ROI) White Paper.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Social Media Strategery

DECEMBER 13, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Stop the Posturing About Government 2.0 Development , Social Media Stand Out and Do Something! Time to step out of the echo chamber of the social media blogosphere.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. Don’t let this misconception turn you off of B2B social. One of the biggest pitfalls of B2B social is the bad habit of pushing hard-selling messaging.

B2B 137

B2B Social Media Hashtag Press Release 137

Convince & Convert

MAY 12, 2016

” It can be reused for other marketing purposes, including content for your website, social media channels, and blog. You won’t need to contact the “not a fit” group beyond sending the thank-you emails. highlight to tweet) This group has indicated to you that they enjoyed your webinar and want more information.

Tips 60

Tips Survey Hosting Metrics 60

Hootsuite

MARCH 16, 2023

But Bing’s ad tools allow you to make targeting changes at the ad group level as well, which makes for much more flexible campaigns. They reported spending 35% less on Bing than Google. Looking to attract people to your niche, highly-technical white paper writing company? Well, things just got easier, my friend.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Mindjumpers

FEBRUARY 24, 2012

Tweet Using social media to bring business value is an obvious choice for many companies. But the benefits of using social media inside an organization still remains somewhat unexplored. The report includes more interesting insights on how enterprise social networking drive business value.

Social Networking 258

Social Networking Report ROI Software 258