Webbiquity SMM

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). ” ( Social Media Today ). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.(

Statistics 207

Statistics B2B Content Marketing 207

Sherrilynne Starkie

DECEMBER 31, 2014

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. It’s more than blo g posts, white papers and newsletters. The content leader will work with PR, social media and marketing teams and anyone working in a customer-facing group.

Content 282

Content Committee How To Curation 282

Webbiquity SMM

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Blogging Supports Social Media Marketing.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Buzz Marketing for Technology

DECEMBER 29, 2010

4 P’s to Social Media Marketing - Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. Today we gathered 13 of the world’s leading social media experts and asked them to share their best advice for marketers.

Social Media 110

Social Media Marketing Curata Influencer 110

SocialFish

MARCH 18, 2011

Associations continue to embrace social, ranging from those learning how to others deep into analyzing their results. But according to my social media buds, they still get lots of questions from clients about its risks. Your association needs a media liability policy. Many insurers now have a “social media” endorsement.

Insurance 174

Insurance Activities Social Media Policies 174

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Create a group of “client insiders” to provide you with feedback on new products or services. You could break that group down in so many ways: moms, dads, gay couples, parents who adopt, Millennials, Gen X, etc. Share the right content on the right social media network.

Content 124

Content Brands Findability Marketing 124

SocialFish

MARCH 31, 2011

Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! We’re looking for social media practitioners – employed by associations and nonprofits only please – to help us beta test our new training site, the SocialFish Think Tank.

Module 160

Module Social CRM Proposal Focus Group 160

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Hootsuite

JULY 12, 2022

That’s a good thing—and it’s entirely because of social media. In fact, social has driven a total evolution of what brands actually are and how they should be expressed. Most brands don’t sound or look the same everywhere, because they adapt their core brand story to fit each space they join on social.

Brands 114

Brands HootSuite Module Meme 114

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Dave Fleet

APRIL 12, 2011

That’s why I was really interested to see a note from Shashi Bellamkonda on the Social CRM Pioneers group , pointing to some interesting research by Microsoft and Psychster on the effect of companies acknowledging issues via Twitter on the actions and perceptions of customers.

Social CRM 379

Social CRM Cost Microsoft Issues 379

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. How can media relations skills be leveraged in social media?

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

OCTOBER 6, 2015

Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). As noted here previously , the KPIs most important to CMOs fall into three groups: brand, competitive, and website performance measures. Image credit: Pear Analytics.

Advertising 100

Advertising Price Research Software 100

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget who they are serving, such as their customer and audience as they get caught up in social media fame and being the first to make the leader board on the latest social shiny object.

Social Media 60

Social Media Tips Marketing Social Networking 60

Proactive Report

SEPTEMBER 12, 2009

Dell’s Take Your Own Path campaign is a very smart combination of traditional PR and social media. The PR group layed a key role in helping determine which Dell customers to feature. “It is not just about how much you buy,” Brewitt said. What led to this bright idea? Listening to their market of SMBs.

Social Media 107

Social Media Case Study Small Business Advertising 107

Convince & Convert

MAY 20, 2014

This group has proven to be a somewhat elusive target for marketers, with a unique set of challenges, constraints, and considerations you’re not likely to encounter in your broader content marketing segments. Why does this group warrant additional strategy? This group is extremely focused on ROI and the overall bottom line.

Engagement 144

Engagement Content Klout Groups 144

SocialFish

APRIL 5, 2011

STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session.

Review 150

Review Social CRM Module Consultant 150

Convince & Convert

DECEMBER 18, 2013

As with Facebook’s retargeting platform, FBX, Tailored Audiences is run through a select group of Twitter-approved vendors. In fact, we do go on and on in our latest white paper: Twitter’s Tailored Audiences Handbook: Everything marketers need to know to augment their targeting capabilities in Twitter.

Twitter 132

Twitter Handbook Yahoo Advertising 132

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Regional social media adoption patterns: Here are some brief take-aways from the report.

Social Media 234

Social Media Patterns Statistics Report 234

Pam Moore

MAY 27, 2016

It is is as important to understand not only best practices but also worst practices that can damage your personal brand, corporate brand and business success when it comes to social media, business and life! Here are 15 things that smart, social savvy business marketers never do on Facebook. . No bad butt photos! episode 4).

Facebook 113

Facebook Marketing Groups Groups 113

Buzz Marketing for Technology

MARCH 23, 2009

BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users. No one has ever analyzed 117 million records in Facebook and the results are surprising!

Facebook 146

Facebook Posterous Applications Analysis 146

Audiense

MARCH 28, 2018

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). Analysing recent social media conversation about cryptocurrencies and audience data we can answer questions like the followings: What are people saying about the topic/brand?

Analysis 87

Analysis Research Metadata Patterns 87

Proactive Report

DECEMBER 30, 2010

Media measurement requires quantity and quality. Social media can and should be measured. Measuring outcomes is preferred to measuring media results (outputs). PR folk should be writing Twitter and Facebook content, white papers, case studies and journalistic-quality articles.

Data 75

Data Social Media Case Study Skills 75

Mindjumpers

JULY 1, 2010

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. On top of that, everything has to be tracked and lead to more contact moments. The content must be relevant to your prospective clients and customers, taking their profile into account.

B2B 189

B2B Strategy Content Marketing 189

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Janet Fouts

FEBRUARY 11, 2013

I work with a talented team of community managers and I know many more through speaking, conferences and social media. The one indisputable thing I can say about community managers is; they’re a diverse group. I’m getting there. Some are great conversation wranglers, s**t-disturbers even.

Communities 141

Communities Content Jive Meme 141

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Ignite Social Media

JUNE 16, 2016

These groups and individuals have worked hard to build voices and opinions that their audiences trust and seek out. Here at Ignite Social Media, #Collaboration is one of our core values and something we pride ourselves on as a company. Collaboration. Not sure if your influencer marketing strategy stands up?

Influencer 60

Influencer Strategy How To Collaboration 60

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And you can incorporate chatbots to help with customer service even on social media. The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity.

Examples 96

Examples FAQ Insurance Retail 96

agora pulse

FEBRUARY 1, 2017

Your social CRM tool makes standing out from the competition and engaging with your customers easier. It brings all your social media accounts together making them easy to monitor. In Agorapulse, your followers are automatically split into three key groups: The engaged. Saving time with your social CRM.

Social CRM 60

Social CRM Avatar Groups Groups 60

Bill Hartzer

MARCH 29, 2012

With Facebook being the king of social media, the site exposes businesses to countless individuals that can turn into customers before their eyes. Some companies may be hesitant to employ a social media tool like Facebook for their Internet marketing efforts if they see it not working for similar companies.

Facebook 72

Facebook Marketing Small Business Advertising 72

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146

Industry Social Media Biotechnology Marketing 146

Mindjumpers

DECEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Why You Need a Blog: Blogs Are The Websites of The Social Media World. You can connect with him on Twitter @Conversionation.

Content 213

Content Social Bookmarking Press Release Research 213