Webbiquity SMM

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. . Find relevant groups on Facebook and LinkedIn.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

AUGUST 27, 2013

Across these sites, social media accounted for roughly 5% of traffic on average, compared to 39% from organic search, as reported in a previous study. The “most social” blog in this group derived nearly 24% of it’s total visits from social; the highest figure for a commercial site was just 3.2%.

B2B 263

B2B Social Networking Research Marketing 263

Webbiquity SMM

JULY 9, 2012

This is particularly true when the vendor is relatively small compared to the client organization. And some organizations refuse to endorse vendors out of legal, regulatory or security concerns. as long as neither they as individuals or the organization are identified. The key is to be creative.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

JUNE 6, 2016

Building a core group of employees advocates may seem overwhelming, but it can be broken down into a small number of easily managed steps. You can do this by defining your organization’s brand for employees as often as possible. employee newsletters, speeches, town hall meetings). Provide Tools.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

MAY 26, 2011

Along the lines of: oursourcing ( n ): collaboration between a small group of individuals inside and outside of an organization to perform a specific task for mutual benefit. The keys are that the individuals involved come from more than one organization, and that there is mutual benefit in the project.

Committee 140

Committee Collaboration B2B Project 140

Webbiquity SMM

DECEMBER 6, 2010

But many organizations in both groups still treat the functions as separate silos—or worse, mix them awkwardly, damaging both efforts. When a blogger publishes a guest post from the company, that post gets linked in the company’s LinkedIn groups, Facebook page, Twitter and social bookmarking sites.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

JULY 2, 2012

In other situations, however—such as when looking at what percentage of total website traffic should be driven by organic search—the answer is a clear but not helpful “it depends.” In general, the longer a site has been active, the higher the percentage of traffic it generates from organic search. Website age.

B2B 100

B2B SEO Social Bookmarking Sample 100

Webbiquity SMM

SEPTEMBER 21, 2010

David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. For example, it took me just minutes to create my own newspaper organizing tweets and links from the smart group of local Minneapolis Twitters I follow.

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

APRIL 26, 2011

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. Clicking on any businesses opens a small pop-out with additional information (which is also displayed in the left sidebar).

Consultant 137

Consultant SEO Adwords Tools 137

Webbiquity SMM

APRIL 19, 2011

Avoid these dirty dozen of the most common social media marketing mistakes and you’ll be well on your way making social media not just an effective vehicle for marketing and PR, but a productive tool across your organization. Failing to LISTEN. Social media is about having a conversati0n with your prospects, not broadcasting to them.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

JULY 9, 2012

This is particularly true when the vendor is relatively small compared to the client organization. And some organizations refuse to endorse vendors out of legal, regulatory or security concerns. as long as neither they as individuals or the organization are identified. The key is to be creative.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

AUGUST 1, 2011

For example, LEGO Group is known for involving its most passionate customers intimately in its new product development process. But regardless, any organization can benefit from the business practices that the theater exemplifies. Make customer satisfaction everyone’s job.

Discount 147

Discount Metrics Compete Groups 147

Webbiquity SMM

DECEMBER 12, 2012

How can an individual or organization most efficiently grow a following there? With Google+ Communities, Google launches its own version of Facebook Groups by VentureBeat. So what makes Google+ special? What are the best practices for business use of the platform? Why brands will lose if they ignore Google+ by iMedia Connection.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

DECEMBER 28, 2010

While there are several benefits of business blogging beyond SEO, the ability of a blog to enhance an organization’s presence in search is substantial. It’s easier to incorporate new keyword groups, naturally, in a blog post or series of posts than it is to rewrite sections of a corporate website.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. LinkedIn has had problems with LinkedIn group spammers , though the business social network has responded by creating new group management tools to fight spam.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

MAY 21, 2015

In addition to being an expert on enterprise b2b marketing, she’s the co-author (with Mark Burgess ) of The Social Employee , and the authority on how to inspire employee social media advocacy inside large organizations. Ann Smarty knows SEO inside and out, and is the guru-ess of online tools.

Social Media 100

Social Media Marketing B2B List 100

Webbiquity SMM

MAY 3, 2011

She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. She’s also a founder of a cappella group Common Sound.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

JANUARY 2, 2013

” Another 20% of both groups say they use social media, but in an ad hoc manner. Still, organic search on search engines drive 50% of all referring traffic, compared to less than 8% for social media. Search (paid and organic) is a leading driver of new customer sales, while email matters most for repeat business.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

FEBRUARY 4, 2013

These books fail to realize the full scope of the marketer’s challenge, not with social media, but in becoming a modern organization that works across media and tactics to achieve its goals.”. This proliferation of literature acknowledges the changes social media brings to marketing. Soon, you’ll be on your way to marketing in the round.”.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

MAY 24, 2010

They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. Social media is only for the young.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. Social media (finally) returns value by The Communicator.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

DECEMBER 15, 2020

An award-winning human capital management technology company serving organizations across the globe. Enterprise Video as a Service (EVaaS) for the Intelligent Organization · Gartner Leader · Global 2000 Leader · Start a Free 30-Day Trial Now. Organizers of #minnebar, #minnedemo, and #minneAMA. Followers: 25,115. gener8tor.

Company 149

Company Twitter Software System 149

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Start Your Own Group on Specific Topic. There are over two million LinkedIn groups , some of them with more than a million members.

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

SEPTEMBER 10, 2012

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Abby Bailey.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

AUGUST 29, 2017

They are great for recognizing special people or organizations, keeping tabs on a topic, or filtering your tweet stream. But you can’t tweet only to the members of a group, or use groups in ad targeting. Twitter doesn’t even make it easy to find groups. You can’t search for them in advanced search.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Webbiquity SMM

JULY 24, 2018

As organic reach for brands on Facebook continues to decline , marketers will need to use more advertising—and creativity—to growth their presence and maintain engagement on the world’s largest social network. 4: Seven Groups of Tools for Designing and Optimizing Websites. #5: Facebook Marketing Tools. 3: (coming soon). #4:

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

MARCH 21, 2012

What’s the best way to start and grow a LinkedIn group? How to Grow Your LinkedIn Group Numbers by Flyte Blog. 81% of LinkedIn members belong to at least one group. ” How To Use LinkedIn To Improve Organic Visibility by Search Engine Land. How can you optimize results from LinkedIn advertising?

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

MAY 3, 2016

To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Marketing Insider Group. 4) TrackMaven. Google Review Count: 62,000. 10) SpyOnWeb.

Tools 100

Tools Sample Samples Price 100

Webbiquity SMM

MARCH 29, 2022

Adding hand picked business-related keywords to your profile to organically build a connection between certain topics and your brand. This is much more effective than trying to guess what people want, and far less expensive than running focus groups.

Brands 204

Brands NoFollow Marketing How To 204

Webbiquity SMM

SEPTEMBER 12, 2011

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Organizing Your Social Media Strategy by CompuKol Connection. Influence in social media: how to find the top bloggers by blur Group.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

MARCH 31, 2011

After all, various functional groups each likely have very different views of what it should say. Not simply because each group has different opinions, but crucially because each group brings different knowledge to the table. Coordinating the efforts of a disparate group like this isn’t easy. E) Customer Support.

Policies 167

Policies Social Media Groups Groups 167

Webbiquity SMM

MARCH 29, 2016

Employees and others associated with the firm can use it to share and amplify that content through their individual updates, in relevant LinkedIn groups, and by publishing articles on LinkedIn Pulse. Your brand’s social media following includes several distinct groups of people, each with their own interests and priorities.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

NOVEMBER 21, 2011

Once your organization makes the decision to start a blog—or to re-launch one that’s been neglected or has underperformed—here are eight key factors to consider. creating a group blog) can help spread the load and allow for more frequent posting, a variety of styles, and broader topic coverage. Assigning multiple writers (i.e.,

WordPress 185

WordPress Hubspot URL Widget 185

Webbiquity SMM

OCTOBER 29, 2012

Without coordination, the efforts of these different individuals or groups are like the blind men and the elephant ; none of the experts are wrong, but none get the big picture either. What groups do they belong to?) are they more likely to use Facebook or a specialized discussion forum? What online publications do they read?

Findability 197

Findability Directory Social Bookmarking B2B 197