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Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

This mobile-only group of users is forecasted to increase to 52 million people by 2021. For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space. Keep scrolling to find out.

Mobile 163
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Facebook Groups for Business in a Nutshell

Pam Moore

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group. This is why Facebook Groups can be very helpful to your business. Need more help?

Groups 167
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The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years.

Groups 111
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Mobilizing Millennials For Social Good: 6 Takeaways From MCON13

Firebelly

Fifteen influential nonprofit, business and technology leaders, as well as hundreds of attendees, recently gathered in Indianapolis for the one-day Millennial Impact Conference (MCON13) to engage in conversation on how to mobilize the Millennial generation around social causes. Refocus on what your organization is aiming toward.

Mobile 163
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How to Use Facebook Groups to Grow Your Business

Later

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

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Online & mobile disaster relief efforts for Japan

SocialFish

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. Here’s a nice reminder of how mobile apps can help (got a flashlight app on your phone?

Mobile 177
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Introduction to TikTok Ads: Custom Audiences

Jon Loomer

These are mobile device IDs. This is not related to any organic engagement. You can select engagement with specific ad groups (ad sets) or leave it open. These engagements will also include organic, unlike the Engagement group. I know that advertisers will want the ability to target their email lists. Engagement.

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