Small Business Mavericks

JUNE 18, 2014

Mr. Vallaeys says it better than I can: Have relevant ads for your keywords, and structure your ad groups in a way that supports higher relevance. Any ad group with more than 30 keywords can probably be divided into smaller ad groups with more specific ad texts. So, what’s the takeaway?

Adwords 93

Adwords Banking Journal Small Business 93

Small Business Mavericks

SEPTEMBER 25, 2014

I love how Seth Godin uses the tribe analogy to describe the groups of people that naturally form through having the same interests. They may be grouped into smaller sub-tribes, but they share at least one thing in common: your business.

How To 125

How To Small Business Engineering Groups 125

Small Business Mavericks

APRIL 9, 2012

There is a third group, and this is the group who will look at whether or not your content is good, great or ‘killer’ That group is made of your peers and those who have websites related to yours. This is the group that will, initially,’vote’ your site up by linking and using social bookmarking tools.

SEO 93

SEO Content Social Bookmarking Groups 93

Small Business Mavericks

OCTOBER 28, 2015

You should also post in LinkedIn groups that are related to the niche you are marketing. You’ll get a lot better results posting in groups than you will posting directly to your profile. Don’t just join and set up a profile. You should also post to your profile a couple of times a day.

B2B 70

B2B Forums Marketing Proposal 70

Small Business Mavericks

AUGUST 14, 2014

This is done with lots of input from a large group and takes things like your buyer personas, worldviews, and feedback you’ve collected from customers. Each group of notes will be about your customer, observations and feedback on what customers think, feel, see, and do. I don’t think it will be a one-time session.

How To 93

How To Marketing Sample Samples 93

Small Business Mavericks

JULY 30, 2014

Move keywords to their own ad groups. They eliminated wasteful keywords, set accurate bids, and tested more than 50 ads per ad group to find the winning combination of negative keywords, ads and bid. There’s a reason they call basic techniques “foundational,” because the rest of the stuff is built on them.

Adwords 93

Adwords Construction Journal Small Business 93

Small Business Mavericks

APRIL 2, 2014

Don’t offend – Many groups are sensitive, so make sure your joke doesn’t offend any groups or classes of people. Be careful with that last one. You don’t want to get sued. No outright promotions – Remember, you’re not promoting anything. You fooling around.

Discount 101

Discount Marketing Small Business Class 101

Small Business Mavericks

JUNE 17, 2013

What if, during the redesign, Facebook takes away the ability to create groups and build pages? On top of that, they delete all of your posted data from the past ten years – no more photos, no more videos, no more wall posts, no more comments, no more Likes, and no more group or page information. It’s all gone.

Data 101

Data MySpace LinkedIn Groups 101

Small Business Mavericks

AUGUST 11, 2014

restructure ad groups using tighter themes. build a custom landing page for each ad group. Here is his list: re-evaluate the keyword targeting strategy. amp up your negative keywords to avoid bad clicks. get more aggressive with budget and/or max bids. step up your ad text testing approach. consider deploying a bid automation solution.

Adwords 87

Adwords Campaign Tips Journal 87

Small Business Mavericks

FEBRUARY 24, 2015

Convene in relevant LinkedIn discussion groups — go where the people who are interested in your stuff are and join the conversation. This is where the professionals hang out and there’s advantage to being a productive member of the group. It’s basic and foundational.

LinkedIn 70

LinkedIn Content Marketing Curation 70

Small Business Mavericks

MAY 27, 2015

Nick Steiner is the press officer of a group whose press release was quoted in a blog using WordPress. That quote brought some unwanted attention and the group used DMCA to have it taken down from the blog. Nick Steiner in a recent Federal Court case. Automattic is the owner of WordPress.com.

Content 70

Content Press Release Marketing WordPress 70

Small Business Mavericks

MAY 1, 2015

The vast majority of this group start their shopping by using a search engine. That means responsive website design & development and mobile marketing are key to reaching this group — and they are not the digital natives who rely on their phones for daily functions.

Retail 70

Retail Mobile Engineering Buy 70

Small Business Mavericks

APRIL 29, 2015

Security Details Keep You In The Right Group. Nobody wants to be in the group of businesses dealing with reputation damage from security breaches. Nobody would tell him deliberately, but he could get a little bit from someone, a little bit more from someone else, and build a reasonable theory to start hacking the business.

System 70

System Authentication Policies Reputation 70

Small Business Mavericks

APRIL 17, 2015

The participants in the study were 280 college students ranging from age 18-38, so you’d expect this age group to be accustomed to digital tracking. Keep the focus on groups, not individuals unless they want to hear from us. the indirect effect accounts for a 5% reduction in intent to purchase the advertised product.

Research 70

Research Advertising Study Groups 70

Small Business Mavericks

JANUARY 15, 2012

Any breaches could leave a business wide open to legal proceedings from customers, and we are talking about group claims here, not just one off claims. The cost would be minute compared to the cost of a successful group law suit against either yourself or your business. Protection of data needn’t be a costly exercise.

Small Business 96

Small Business Exercises Cost Data 96

Small Business Mavericks

OCTOBER 19, 2011

I can see where this might affect a group of SEOs more than others is in the tech industry where a high number of prospects might have Google accounts. Therefore, when they conduct a search at Google.com, they won’t be automatically logged into an encrypted account for their search. That’s most people.

SEO 156

SEO Google Small Business Groups 156

Small Business Mavericks

MAY 10, 2012

By including the hashtag for that chat group, people can follow the tweets, adding their own comments along the way. The easiest way to approach this issue is by considering what subject could be covered if you sat down in real life chat session with a group of people. These include TweetChat and TwitterFall.

Meeting 98

Meeting Twitter Small Business Hashtag 98

Small Business Mavericks

MARCH 2, 2012

Small business owners often have access to a large group of people who could be considered ‘authorities’ in their niche. Consumers have a huge thirst for information, and there are two groups that really draw their attention – customers who have already purchased a product, and the brains behind the product.

Small Business 105

Small Business Authentication Groups Groups 105

Small Business Mavericks

JULY 8, 2011

Your own blog’s comments – What questions are people asking? Article directories – Which articles are most popular? Keyword research tool. Google or Yahoo! Q&A websites like Yahoo! Answers, Answers.com, and Quora. Television – Are there talk shows, reality shows, or other programming related to your niche or industry?

Yahoo 177

Yahoo Directory Aggregator Forums 177

Small Business Mavericks

JULY 16, 2014

This link is to the press release by the groups who conducted it and I can imagine it will be the subject of much debate in marketing. There’s a new study that has been announced, “ Crème de la Crème: A Guide to Creating Successful Mobile Video Advertising Units.”

Mobile 107

Mobile Press Release Small Business Advertising 107

Small Business Mavericks

DECEMBER 9, 2014

If your target audience is in those groups who seem to favor Bing, you should definitely be heading over to Albert Costill’s article and making sure your site is optimized for Bing. Automotive searches, education, telcom, travel, business & finance tend to be favored searches on Bing. What Does This Mean To SEO?

Yahoo 98

Yahoo Automotive Engineering SEO 98

Small Business Mavericks

MAY 11, 2012

By including the hashtag for that chat group, people can follow the tweets, adding their own comments along the way. The easiest way to approach this issue is by considering what subject could be covered if you sat down in real life chat session with a group of people. These include TweetChat and TwitterFall.

Meeting 87

Meeting Twitter Small Business Hashtag 87

Small Business Mavericks

FEBRUARY 5, 2014

It is important that you match the keyword of your landing page to the keyword grouping of your PPC ad. If you are driving traffic to a landing page that isn’t relevant to the ad that is drawing that traffic in, then the majority of those click-throughs are going to bounce and your conversion rate will go down. What that means is this.

Adwords 98

Adwords Widget Small Business Google 98

Small Business Mavericks

JULY 30, 2013

According to the authors of a new e-book titled “ Cracking The LinkedIn Sales Code ,” top LinkedIn sellers spend 6+ hours per week on the social network and are engaged with 30+ groups. The report offers some astounding statistics about how top sellers use LinkedIn to find prospects and close sales.

LinkedIn 105

LinkedIn Strategy Social Networking Statistics 105

Small Business Mavericks

DECEMBER 11, 2014

Some of the details might be how to categorize your content; should it have its own page or be grouped with other stuff? Designing a site is similar because the details have to link together into a cohesive whole. If there is enough for a page, you have a great reason to give it a page because search engines index pages.

GPS 122

GPS Engineering Sites URL 122

Small Business Mavericks

JULY 29, 2014

And what those two groups think and say about the way they are treated is reputation management. Why Not A Triangle? It’s simple, really. The way your customers are treated is customer service. The way your potential customers are treated is marketing.

Reputation 93

Reputation Groups Groups Strategy 93

Small Business Mavericks

AUGUST 8, 2013

Demographically-based audiences make good affinity groups. Google AdWords campaigns. Search engine optimization. Facebook ads. Video marketing. Social networking. Or some combination of the above. If you have a product or service that is geared toward a particular demographic, then targeting that demographic specifically can benefit you.

Adwords 101

Adwords Analytics Engineering Social Networking 101

Small Business Mavericks

SEPTEMBER 19, 2014

All the phrases that drop down when you start typing in the search box have possibilities as long tail keywords, but there’s a catch: the phrase has to be something your targeted group is using. If I had a site about cooking, there wouldn’t be much sense in writing “how to use long tail keywords” in a blog post.

How To 102

How To SEO Small Business Buy 102

Small Business Mavericks

JUNE 26, 2014

Have you noticed how many times you, or someone in your group, uses their phone to find something nearby? Tara Banda makes some good points in the article SEO In The City: Tips Inspired by the City That Never Sleeps. 5 Local Mobile SEO Tips.

Mobile 96

Mobile Directory Marketing SEO 96

Small Business Mavericks

JULY 2, 2014

David Edelman, co-leader of McKinsey’s global digital marketing strategy group, was recently interviewed about the state of digital marketing, and you can read the edited transcript here. If your business has been around for a while, you’ve seen some real changes in marketing.

Marketing 93

Marketing Strategy Data Groups 93

Small Business Mavericks

FEBRUARY 7, 2013

Or join a business networking group in your community. Get your customers’ e-mail addresses when you ring them up and check them out. Attend a Networking Event – If you are a member of your local chamber of commerce, attend the mixers. Pass out your business cards. Not all online marketing has to start, or end, online.

List 98

List Newsletter Retail Tips 98

Small Business Mavericks

JULY 21, 2011

The key to obtaining a high true reach metric is to be influential within an influential group. If the 20 most active followers you have average 10 followers each, then that’s a true reach of 200 (20 X 10). That’s a true reach of 500,000.

Klout 161

Klout Metrics Social Media Activities 161

Small Business Mavericks

OCTOBER 15, 2013

It also has to do with communities and groups you may be a member of. Which social networks you are on – Another measure is which social media networks you regularly interact in. This goes beyond posting. Who your friends are – Are you friends with heavy influencers? Do they interact with you?

Klout 101

Klout Social Networking Influencer Social Media 101

Small Business Mavericks

APRIL 6, 2015

Even if you don’t make it to something like MozCon, there is a group that could benefit from your involvement. I’m not saying that decisions have to be tabled until everyone agrees, but true leaders understand the impact their decisions will have on those who disagree.

Communities 70

Communities Training Small Business Groups 70

Small Business Mavericks

JULY 18, 2011

If you have a prospective customer profile, choose someone who fits your target group but who is not a customer and ask them to try your product for free, then solicit their feedback and report it with brutal honesty. It could be a business person, a politician, or a community organizer.

Eventful 161

Eventful Communities Organization Issues 161

Small Business Mavericks

JUNE 15, 2012

LMFAOs smash hit “Sexy And I Know It” has achieved international fame for the group that sings it. Their Superbowl commercial with the M&Ms was one of the most popular during the game and is still playing in many parts of the world. I blame it on the attitude.

Groups 93

Groups Groups Brands Products 93

Small Business Mavericks

SEPTEMBER 23, 2011

Of all the demographic data provided by the poll numbers, the only group that is overwhelmingly for the changes are people working in the information technology sector. IT professionals are 57% in favor of the changes and 43% against. The rest of us, I guess, will just have to suck it up and drive on.

Facebook 130

Facebook Advertising Feed Feedly 130