Waxing UnLyrical

AUGUST 1, 2014

And apparently my client Cision gets it as well, with the introduction of their new metric, Digital Reach , that factors social sharing into the value of an outlet’s website (or sub-site). In a nutshell, here is what DR is: Typically, sites report on “unique visitors per month” (UVPM). Based in the Washington, D.C.,

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Sample Samples Metrics Consultant 252

Waxing UnLyrical

JUNE 24, 2013

Google Penguin 2.0 Why: Nothing is more irritating than performing a Google search and being directed to pages full of useless content and spam. In this post for SteamFeed , Brien Shanahan takes a look at how Google Penguin is working to rid the web of link spam. Twitter Facebook Google+ LinkedIn Monday Roundup: SEO Tips.

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SEO Tips Press Release Engineering 197

Waxing UnLyrical

NOVEMBER 7, 2014

Last week, we spent two days on-site with a new client for a series of discovery meetings. (I ” Just look at the language on this site. ” Google Alerts are nothing if not an extremely simplified mechanism to “listen” for what is floating around online, based on the keywords plugged in. That’s ok.

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Strategy Consultant Research Organization 243

Waxing UnLyrical

DECEMBER 12, 2014

Nothing has changed our industry the way technology has, so it’s actually pretty appropriate that this new site focuses on showcasing the companies and individuals driving the emerging PRTech ecosystem. Twitter Facebook Google+ LinkedIn What’s PR En Route to in 2015? promises to do. Based in the Washington, D.C.,

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Consultant Resources Industry Metrics 221

Waxing UnLyrical

OCTOBER 31, 2014

The only difference is that it is now integrated with my business site, which is really what should have happened a long time ago. Huge thanks to the team at 312 Digital for taking care of this and, while they were about it, prettying up the overall site. Better late than never, eh? I love it, but of course, I’m biased.

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Consultant Eventful Team Communities 242

Waxing UnLyrical

DECEMBER 5, 2014

So, with a tip of the hat to Buzzfeed and all those sites that are constantly telling you how you’ll feel after you see/read/watch/hear the piece of content they are pushing, here are 27 things you should never post on Facebook if you don’t want to be thought of as a barfshiner. Image: ElephantJounal via Google, CC 3.0.

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Facebook Consultant Feed Feedly 278

Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site. Here are a few ways to find topically relevant sites: Follow blogrolls. Image: SalFalko via Flickr, CC 2.0.

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Blogger Strategy Technorati Community building 263

Waxing UnLyrical

SEPTEMBER 18, 2013

Guest Bloggers: If you hosted a speaker at your event or built a relationship with someone in the industry, offer to guest post on their site, and invite them to yours. By publishing on their site, you’re introducing yourself to a new audience, and by inviting them to your site, you’re offering your readers a new perspective and voice.

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Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

JANUARY 24, 2011

Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. But creating a well-designed mobile version of your site from “scratch&# can cost you in expensive programming time.

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Tools Adwords Marketing Class 247

Waxing UnLyrical

MAY 9, 2011

I’ll admit, I used to worry about Google. I’ve had numerous discussions about growing concerns that Google has the power to control what you can and cannot read on the Internet. Google, you are awesome. This month, I stand corrected. The frog has finally turned back into the prince.

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Hotels Flickr Fashion eBook 125

Waxing UnLyrical

NOVEMBER 26, 2012

Or you could share the site (or this post) with some family, friends and colleagues. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. yet, ironically, the least-funded. Photo of Jen & her mom courtesy Jennifer Stauss Windrum, used with permission. Outside of the WTF? So please, would you help?

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Tips Cost Campaign Sites 272

Waxing UnLyrical

APRIL 9, 2013

I don’t think I ever told her this, but my site looks a heck of a lot more put together since Erin introduced me to it. Not because I couldn’t say more about Erin but because I just read one of her blog posts and need to go proofread my site for “could ofs” that should be “could haves.”

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Exercises Flickr Consultant Meeting 244

Waxing UnLyrical

AUGUST 5, 2013

Social Media May Soon Drive More Traffic to Your Site Than SEO. Why: SEO is a tried and true method to drive traffic to your site, but as Katy Schamberger explains, changing demographics may soon make social media engagement more important than ever. 7 Tips for Making Small Business Blogging Manageable. Based in the Washington, D.C.,

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Engagement Social Media Consultant SEO 221

Waxing UnLyrical

MARCH 6, 2013

I went through the exercise, since I was curious, not just about how the campaign site would work, but about what I would find. Check out the Behind the Brands site, and learn how your own favorite brands score (come back and tell me, please? Twitter Facebook Google+ LinkedIn Behind the Brands: Oxfam Holds Big F&B Accountable.

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Twine Brands Policies Campaign 246

Waxing UnLyrical

NOVEMBER 2, 2011

By then, though, the damage to their reputation and to their “Google Juice” had been done. You now have a site that Google and other search engines can uniquely identify as you. As you set up your pages – as you plant your little sharecropping plots – make sure and point everyone back to your website site.

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MySpace Domain Name Hosting WordPress 194

Waxing UnLyrical

DECEMBER 11, 2015

. “200 people visited our site — great — …and…?” On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. A3) You can extract data from Google & Excel if you have to – it’s about putting it into action.

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Analytics Sentiment Consultant Metrics 100

Waxing UnLyrical

NOVEMBER 14, 2014

There are several platforms that want you to produce long-form content on their sites. One of our colleagues in the group pointed out that no one is Googling “PR blog” for answers and finding us as potential agencies/consultants (I paraphrased her exact words). However, let’s examine this a little more closely.

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Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

JUNE 2, 2014

Why: Is your brand using multiple social media sites to converse with potential customers? Twitter Facebook Google+ LinkedIn Monday Roundup: Conversations. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Increase Your Social Engagement.

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Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

DECEMBER 4, 2013

Make sure the link leads to the product , not just your site. Share your pins on Facebook, Twitter, Google+, and Storify. Include keywords within your enthusiastic comment and the price if applicable. Share the Pinterest love. Creating great boards is not enough.

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Storify Marketing Flickr Hashtag 216

Waxing UnLyrical

DECEMBER 18, 2013

Image: aamaadmiparty.org via Google, CC 4.0. A few months ago, I wrote about how Indian Politicians were using Google+ Hangouts to reach out to Indian youth and a wider audience to connect with them. Mr. Kejriwal didn’t just use Google+ Hangouts to expound his philosophy; he actually used them to raise funds.

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Social Media Campaign Exercises Compete 223

Waxing UnLyrical

APRIL 24, 2015

Disclosures: both are friends (d’oh), and I have access to premium content on the Solo PR Pro site. A7: Google Alerts, @Mention, & @Talkwalker to track news about my customers/community members. A7: It’s the easy answer, but Google Analytics on your site or blog can show you the “Behavior Flow” of visitors.

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Communities Tips Metrics Community building 100

Waxing UnLyrical

JUNE 13, 2012

Those things are all great, certainly appealing to me as a woman and a parent, and I follow some of these sites. Go ahead, Google “women over 40”: fashion and beauty tips… sexiest women over 40… infertility… Oprah’s ‘Project Makeover,’ etc. The world doesn’t need another fashion blog, yoga site, or recipe roundup.

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Fashion Aggregator Journal Startup 248

Waxing UnLyrical

OCTOBER 1, 2014

The thing is, we’re working on a new look and feel for WUL, as well as incorporating it into my business site (yes, I decided I needed to drink my own coconut water). Twitter Facebook Google+ LinkedIn Whither WUL? I truly didn’t mean to simply blank on you and disappear. Based in the Washington, D.C.,

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Consultant Conference Eventful Meeting 165

Waxing UnLyrical

FEBRUARY 14, 2013

Ditto for any PR efforts piggybacking on the day, regardless of how bad they are (what, exactly, about WUL says “pitch me for politically-themed dating sites” I really don’t know)… if you’re just getting to them today, you’re really, really late. Based in the Washington, D.C.,

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Consultant Flickr List LinkedIn 248

Waxing UnLyrical

MAY 20, 2015

Thought leaders have Google juice. They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles. Want to learn more? I’m hosting a free live webinar on May 30 at 10:00 a.m.

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Tips Proposal Repository Influencer 100

Waxing UnLyrical

FEBRUARY 13, 2017

Here’s what’s in the recently-upgraded course site: 34 recorded video lessons (5+ hours) plus 25+ workflows, hacks, mind maps, and formulas that I’ve developed over the years, which you can apply in your own work and that are not available anywhere else. Wouldn't you like to be in her kitchen?

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Course Module Training Banking 168

Waxing UnLyrical

JUNE 27, 2012

It still doesn’t bet Google, but if you want an opinion from your family and friends, Facebook will give it to you in real time. A little over 7,400 people on the site were talking about it, and the final 4.5 If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

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Social Media Campaign Flickr Buy 227

Waxing UnLyrical

SEPTEMBER 26, 2012

Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. Obviously, financial and staff resources are deployed to create this media.

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SEO Publishing Organization Meeting 246

Waxing UnLyrical

JULY 21, 2014

Why: Although out of context headlines may increase traffic, this strategy ultimately reflects poorly upon your site’s overall message and credibility. Twitter Facebook Google+ LinkedIn Monday Roundup: Context. Image: Cher Amio via Flickr, CC 2.0. Headline Clickbait: PR Science or PR Fail? Based in the Washington, D.C.,

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Consultant Flickr Resources Metrics 195

Waxing UnLyrical

SEPTEMBER 9, 2013

Security-wise, It’s a Tough Time to be an Online News Site. Twitter Facebook Google+ LinkedIn Monday Roundup: Stay Secure. Why: Kaarina Dillabough explores why valuing and being open with your employees can secure their loyalty and, in turn, improve the quality of service. Why: Because of #s 1-6 above!

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Consultant Flickr Loyalty Resources 198

Waxing UnLyrical

DECEMBER 7, 2015

5 Steps to Finding the Best Rating-and-Review Sites for Your Business. Twitter Facebook Google+ LinkedIn Monday Roundup: Looking Ahead. Why: “Sales rise and fall for a number of reasons—many times for reasons outside of our control. Facebook Ad Conversion Tracking for Smart Marketers. ” 5. Based in the Washington, D.C.,

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Consultant Banking Trends Review 100

Waxing UnLyrical

AUGUST 12, 2013

With the plethora of resources, sites, and social media profiles readily available on the web, standing out from the crowd has becoming increasingly important. Twitter Facebook Google+ LinkedIn Monday Roundup: Standing Out. It’s Monday once again, and you all know what that means, right? Image: pdbreen via Flickr, CC 2.0.

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RFP Consultant Flickr Resources 223

Waxing UnLyrical

JUNE 5, 2013

The trick in both fishing and business is to keep your eyes on the prize and never lose site of your goals. Twitter Google+ LinkedIn Business Lessons Learned from Fishing. Business is the same way. Some days nothing goes your way, and you feel like you got nothing accomplished. A sense of accomplishment makes it all worth it.

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Small Business Consultant Activities LinkedIn 277

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MARCH 20, 2013

BuzzFeed eschewed the paywall model, opting instead for “native advertising,” essentially an article or editorial and advertiser has paid to place on the site. Twitter Google+ Paywalls Beginning To Lose Credibility. It has been, and always will be, advertising. On March 5th, the Washington Post introduced the same concept.

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iPad Advertising Journal Flickr 218

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SEPTEMBER 16, 2013

Why: Increasing traffic to your site will positively impact both leads and sales. Twitter Facebook Google+ LinkedIn Monday Roundup: Take the Lead. Why: Mark Schaefer reveals a leadership quality that we can all tap into and use to build our business or career. 5 Traffic Generation Tips Every Blogger Should Try.

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Consultant Flickr Metrics Skills 186

Waxing UnLyrical

JULY 28, 2014

Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging. Blogging is a great way to start conversations, share ideas, and build your online community. Image: Mike Licht via Flickr, CC 2.0.

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Consultant SEO Flickr Blogger 191

Waxing UnLyrical

FEBRUARY 26, 2014

Image: HCL via Google, CC 4.0. In the third and final week (that’s this week), the company will select a winning candidate for one of the “cool” job profiles featured on the site. Twitter Google+ LinkedIn Have You Heard of the #CoolestInterviewEver? Sounds weird? Think again. The buzz that shook the IT industry.

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Campaign Authentication Twitter Travel 229