Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Razor Social

DECEMBER 13, 2017

Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative. There are many technical aspects that even non-techie marketers need to be aware of to get the most out of their social media efforts.

Social Media 105

Social Media Social Graph URL Embedding 105

Stay N' Alive

OCTOBER 22, 2014

Paul Adams, inventor of Google+ Circles, and an all-around smart guy, wrote a post I shared earlier today on Facebook about basically the death of “the destination” His post really resonated with me. Your social graph will still exist. This is why Google Inbox just launched. What does that mean for a marketer?

Feed 52

Feed Feedly News Google 52

Stay N' Alive

OCTOBER 22, 2014

Paul Adams, inventor of Google+ Circles, and an all-around smart guy, wrote a post I shared earlier today on Facebook about basically the death of “the destination” His post really resonated with me. Your social graph will still exist. This is why Google Inbox just launched. What does that mean for a marketer?

Feed 52

Feed Feedly News Google 52

Proactive Report

DECEMBER 21, 2010

As budget freezes start to thaw, it’s time for them (companies) to consider how to integrate social media functionality, for example, incorporating the power of Facebook comment boxes on site to provide a feedback loop for consumers. onto their main site. How do you integrate social content and activity on your site?

Sites 85

Sites Trends Social Media Social Graph 85

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. Like any other form of marketing, if we want the budget and resources to pursue it then we need to prove its worth.

Social Media 260

Social Media Analytics URL Campaign 260

Small Business Mavericks

MAY 10, 2011

Twitter is still a good marketing tool, but spammers have exploited it to a large degree and it has only made managing Twitter more difficult for Twitter employees and for Twitter users. Now that Google is indexing Quora in its real-time search product , marketers have a strong incentive to hit Quora with link spam.

Small Business 156

Small Business Twitter Case Study Press Release 156

Razor Social

OCTOBER 23, 2018

Google is getting smarter with its analysis of content so it’s not 100% essential to have direct matching keywords in places like the meta title, meta description or the URL name anymore. Twitter, Facebook, LinkedIn) what information to display whenever a link from your site is shared. Optimize for SEO. Optimize the imagery.

Content 94

Content How To Social Graph SEO 94

Twist Image

JUNE 28, 2014

that is the common currency of online marketing these days. When brands talk about engaging consumers on social media, they''re not really talking about any depth of engagement or a better way for them to build a direct relationship , or how to have more real interactions between real human beings. content marketing. mass media.

Social Graph 89

Social Graph Metrics YouTube Advertising 89

Stay N' Alive

OCTOBER 22, 2014

Paul Adams, inventor of Google+ Circles, and an all-around smart guy, wrote a post I shared earlier today on Facebook about basically the death of “the destination” His post really resonated with me. Your social graph will still exist. This is why Google Inbox just launched. What does that mean for a marketer?

Feed 40

Feed Feedly News Google 40

Stay N' Alive

OCTOBER 22, 2014

Paul Adams, inventor of Google+ Circles, and an all-around smart guy, wrote a post I shared earlier today on Facebook about basically the death of “the destination” His post really resonated with me. Your social graph will still exist. This is why Google Inbox just launched. What does that mean for a marketer?

Feed 40

Feed Feedly News Google 40

Twist Image

JULY 16, 2011

Online social networking continues to change and evolve. The latest news is all about Google + (you can read some of my initial thoughts about the platform right here: Co-dependency In The Age of Facebook ). Google + lets you be selectively social. Know why you're doing it. Probably not.

Social Networking 106

Social Networking Social Graph Privacy Advertising 106

Twist Image

MARCH 14, 2012

In it, Eric Farkas from appssavvy says: "If you look at some of the most popular sites and apps ( Facebook , Twitter , Spotify , Pandora , Instagram ), none of them generates advertising revenue through page views. Of course, many have yet to figure out how they're going to monetize their site from advertising. database marketing.

Adwords 106

Adwords Social Graph Affiliate marketing Advertising 106

Firebelly

JANUARY 29, 2010

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Keyhole.co

NOVEMBER 19, 2020

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data. Save time, as all your social media analytics are available to you in one platform. Google Alert 6. Social Mention 16. Sprout Social 21.

Tools 98

Tools Social Media Sentiment Price 98

Twist Image

FEBRUARY 1, 2017

Facebook's site says it gets information about its users 'from a few different sources.' Massive technological innovation number one: Facebook mixes your daily usage, these external data sources and your social graph using machine learning. digital marketing. digital marketing agency. digital marketing blog.

Advertising 40

Advertising Sentiment Social Graph System 40

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

Tools 52

Tools Social Media Sentiment Price 52

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Site Explorer – Site Explorer lets you explore a domain’s backlinks.

SEO 167

SEO Tools Analysis CPC 167

Justin Levy

JULY 30, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

Comments 220

Comments Disqus Social Graph Blogger 220

Buffer Social

DECEMBER 6, 2023

  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.  You are the head of marketing -- the CEO asks: "what's our website conversion rate?" " Pause. I recently had a baby.

Analysis 88

Analysis Twitter Meme Hashtag 88

Proactive Report

NOVEMBER 10, 2012

“Companies need to look at social media from a strategic perspective across the business organization and not relegate it to marketing and communications or let it exist independently within each function or department of a business,” says SHRM Darla Moore School of Business researcher Rob Ployhart. (A social audit.)

Mobile 111

Mobile Reputation Social Graph Skills 111

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Graph Search.

Social Media 47

Social Media Facebook Marketing CPM 47

Kikolani

MARCH 23, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Your social graph is your linkerati.

Mashup 113

Mashup Resources SEO Remix 113

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Graph Search.

Social Media 28

Social Media Facebook Marketing CPM 28

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Contribute to relevant industry news sites. How to use Google Analytics (or whatever program your company uses). How to use the analysis or insights tools of social platforms.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Contribute to relevant industry news sites. How to use Google Analytics (or whatever program your company uses). How to use the analysis or insights tools of social platforms.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Contribute to relevant industry news sites. How to use Google Analytics (or whatever program your company uses). How to use the analysis or insights tools of social platforms.

Klout 40

Klout Social Graph Influencer Training 40

Laurel Papworth

FEBRUARY 18, 2016

I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. Every time you tagged a photo with your name, or the football team or your dinner, Google took notice. Woolworths and Your Friday Night Shop.

Data 40

Data Social Media Insurance Training 40

Techipedia: Tamar Weinberg

MARCH 10, 2008

Lacy : Let’s talk about that: the original vision and original mission of the site. I think that’s why people are addicted to the site. Google and Microsoft are going after social networks and some people feel aren’t monetizable. Did you ever expect them to revolt against the government of Colombia?

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Convince & Convert

NOVEMBER 1, 2011

Now your Google+, your Foursquare. You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. ” Brian: Right.

Klout 122

Klout Social Capital Influencer Social Graph 122

Bare Feet Studios

JUNE 9, 2010

But it seems all they can think these days is “build your user base, sell ads around the content, hope Google buys you for an insane amount.&# I don’t think “everyone&# is the only valuable market proposition. This is why Twitter is a tool, not a marketing plan and some day, there will be a different tool.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

JUNE 15, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Build Your Brand a Social Content Ladder in 5 Steps Why Social Supports Email in the Interactive Marketing Hub Blastoff for My New Social Media Newsletter [link] Danny Brown Great tips, Mr Baer.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

SEPTEMBER 8, 2010

Approximately 10 years after having 67% of the search market, Yahoo! There has never been any sort of major effort to distribute MySpace broadly across the Web by baking it into other sites, applications or circumstances. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Webbiquity SMM

APRIL 8, 2014

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Many (most?)

Facebook 223

Facebook Marketing B2B Advertising 223

Webbiquity SMM

APRIL 9, 2012

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Inefegy Social Radar. ShortStack.

Review 200

Review Tools Social Media Klout 200