Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. YouTube statistics. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. 72% of B2B marketers who use paid channels online used paid social in 2019.

Statistics 145

Statistics Social Media Marketing YouTube 145

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. 95% of people ages 13-17 use YouTube. No, you don’t.

Statistics 102

Statistics Marketing HootSuite Study 102

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144

Research Social Media Airlines Marketing 144

agora pulse

NOVEMBER 25, 2020

In fact, 92% of all traffic goes to the results on the first page of Google. Increasingly, we search on social media in the same way we would on Google. This is important to be ranked higher by search engine giants like Google. Influencer marketing amplifies reach. But what about social media? Boost searchable shopping.

SEO 190

SEO Social Media Reddit Hashtag 190

Sprout Social

DECEMBER 4, 2018

Let’s say that you share a new video on your brand’s Facebook page, Instagram account or even Youtube channel and that you are hoping to get some organic (viral) reach from it. Take advantage of the power of omnichannel marketing. Here are a few ways you can do just that. Get a viral head start from your most loyal fans.

Strategy 95

Strategy Marketing Retail Newsletter 95

Buffer Social

JANUARY 3, 2024

I had a lot of free time between graduating from college a semester early and starting my full-time job, where I'd eventually pursue a career in design and marketing in the tech world. I decided to aim for smaller boutiques, cold pitching retailers via email, and spend the rest of my energy focusing on direct-to-consumer sales.

Retail 85

Retail Apparel Instagram Small Business 85

The Realtime Report

FEBRUARY 16, 2017

It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Peer to peer influence and video content is impacting retail like never before. Influencer marketing is on the precipice of exploding growth. Content and social networks are the new currency. ” Click To Tweet. . ” Click To Tweet.

Video 131

Video Retail Influencer YouTube 131

Hootsuite

NOVEMBER 9, 2022

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. In this article, we’ll walk you through what shoppable content is, why retailers and shoppers love it, and why you will too. Learn more about using social media for affiliate marketing. Source: Google’s Ads & Commerce Blog.

HootSuite 115

HootSuite Content How To Retail 115

Twist Image

MAY 15, 2014

" Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other retailers or complete their transaction with another retailer (even later at home). for just a second: consumers have devices (computers, laptops, mobile, smartphones, tablets, Google Glass , whatever).

Retail 97

Retail Mobile YouTube Buy 97

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option.

Social Media 52

Social Media Video Content UGC 52

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick.

Platform 119

Platform Social Media Tumblr Reddit 119

yMarketingMatters

OCTOBER 4, 2013

Google+ has 359 million active users a month – far from the ghost town it is popularly believed to be. Many see Google+ as a combination of Twitter and Facebook, but its new features makes it a marketing paradise. Remember: Google+ is Google, which means great search engine results for your business!

Social Media 275

Social Media Foursquare Social Bookmarking LinkedIn 275

Sprout Social

MAY 11, 2023

Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. YouTube: In 2022, YouTube received content-level brand safety accreditation from the Media Rating Council for the second year in a row.

Reputation 131

Reputation Tools Brands How To 131

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

Social Media 97

Social Media Brands HootSuite Policies 97

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix.

Brands 120

Brands UGC Authentication Comparison 120

Twist Image

SEPTEMBER 18, 2013

Marketers are at a precarious crossroads (whether they know it or not). One of these major movements is something I call, Sex With Data (with a hat-tip to Avinash Kaushik , the digital marketing evangelist for Google and author of the bestselling books, Web Analytics - An Hour A Day and Web Analytics 2.0 ). But it''s true.

Privacy 102

Privacy Adwords Retail Advertising 102

Ignite Social Media

MAY 4, 2021

While there are laws and infrastructures in place that require brands and retailers to ensure digital experiences are accessible to all, it boils down to a more important factor – caring about your audience. BONUS – You can download the.SRT file from YouTube for free and use it to create captions on other platforms.

Social Media 155

Social Media Tips Content Vimeo 155

Later

JANUARY 2, 2019

Wondering what the big Instagram marketing trends for 2019 will be? Instagram Marketing Trend #2: Influencers Get More Authentic. Expect “authenticity” to become a big Instagram marketing “trend” in 2019. Instagram Marketing Trend #3: It’s All About Micro Influencers (and Micro Brands).

Trends 94

Trends Instagram Marketing Authentication 94

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Here’s a hint before we dig in: Your target audience is not “everyone” ( unless you’re Google ). Of course, these are key metrics for all social marketers (and marketing bosses).

Template 145

Template Templates Social Media How To 145

Twist Image

AUGUST 28, 2014

And suddenly, I''m watching two guys do something in Minecraft , and I have no idea what they''re doing because they''re speaking Norwegian (and, I wouldn''t have even known what language they were speaking, if it weren''t for Google Translate ). It''s hard to feel like this when digital marketing is everything that I do. advertising.

Retail 83

Retail Apple Buy YouTube 83

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. So which one garnered more interest according to Google trends? Retail companies the world over are taking to holistic commerce and everything it brings to the table. (in West Bengal!) via Flickr, CC 2.0. Here they are: 1.

Content 253

Content UGC Community building Hotels 253

The Realtime Report

JULY 11, 2012

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). YouTube has a series of short films about the collection.

Campaign 189

Campaign Platform Social Media Microblogging 189

Hootsuite

SEPTEMBER 9, 2020

With so many options, it’s critical to have solid goals and understand who your target market is and where your video will reach them. Pro tip: Stories only last for 24 hours, so this is a great format for in-the-moment marketing like limited time offers. Pro tip: Collection ads work especially well for retail and travel brands.

Advertising 145

Advertising Social Media HootSuite How To 145

Twist Image

AUGUST 16, 2012

On one hand, we're happy when retailers that we like provide us with discounts and bonuses because we're valued customers and, on the other hand, we're willfully sharing (some might argue over-sharing) so much information via social media that we're simply more comfortable there. one more thing: the greed of marketers. youtube.

Avatar 99

Avatar Retail Survey Discount 99

Twist Image

JANUARY 8, 2013

The sad truth is that marketers have - for decades on end - done ourselves in. Even the media channels that you love: Twitter , Facebook , YouTube and here, at The Huffington Post , there are many fine marketers behind the scenes doing everything they can to figure out how to make you the product. There is no escape. Everything.

Adwords 101

Adwords Marketing Advertising Tourism 101

Bill Hartzer

DECEMBER 27, 2010

Gleanster is a new breed of IT market research. Gleanster takes a different approach by providing market research that they have gathered: and you can get the data for free. I took a look at the Social Media Marketing research data. Well, almost. You can actually download the reports for free after you register for the service.

Research 113

Research Report Cymfony Social Media 113

Writtent Blog

OCTOBER 15, 2013

If it isn’t an official marketing term, it definitely should be. The bigger the holiday, the larger the interest among the consumers and the associated volume of search on Google. By effectively targeting your marketing materials to upcoming holidays, you can capture the interest of consumers who are attuned to the season.

Content 109

Content Marketing Upcoming Retail 109

The Realtime Report

JANUARY 3, 2014

via YouTube. Google Plus: 343 million monthly active users. Will Reddit’s niche market – with users that are notoriously wary of heavy advertising - respond well to this venture into e-commerce? The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.19 billion monthly active users. via Facebook.

Reddit 149

Reddit Social Networking Tumblr Statistics 149

agora pulse

JULY 10, 2018

No two small businesses have the same social media marketing objectives. That’s why it’s so important to create a targetted social media marketing plan that takes your location, target market, products and services, and sales objectives into account. Google+ is dead. TLDR Facebook. How is it done?

Small Business 83

Small Business Platform Social Media Hashtag 83

Twist Image

APRIL 24, 2016

How big of a growing market is ad blocking? So, as people complain about the size and quality of digital advertising, the market just continues to soar. In what-was a Google digital advertising world (search, search and more search), the emerging ad format online is video (Google still wins here because of YouTube ).

Advertising 40

Advertising Automotive Retail Mobile 40

Mindjumpers

FEBRUARY 28, 2012

In fact, Pinterest drives more traffic to websites and blogs than YouTube, Google+ and LinkedIn combined. Here are some of the brands that using Pinterest in a great way to connect to their markets: General Electric. What is Pinterest? They do a great work by following other users and linking and commenting on their images.

Brands 271

Brands Social Bookmarking Retail Statistics 271

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Firebelly

NOVEMBER 30, 2009

Digitalia | Indianapolis Social Media Marketing « Social Networking Meets Game Consoles | Main | Social Media Marketing Checklist from SES Chicago » November 30, 2009 Cyber Monday Is Here! Nearly 80% of online retailers say their sales went way up last year on Cyber Monday. What is Cyber Monday ? View an alternate.

Retail 100

Retail Paid Search SMS Syndication 100