Sherrilynne Starkie

JANUARY 10, 2019

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. Interesting stats to inform communications tactics in the finance industry. percent), fintech (41.6

Features 150

Features Social Media Survey YouTube 150

Sherrilynne Starkie

MAY 30, 2018

This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn. US election and issue ads will have to be clearly labelled and will include “Paid for” information to identify the person or organization behind the ad.

Social Networking 220

Social Networking Policies LinkedIn Issues 220

Sherrilynne Starkie

JUNE 29, 2013

Google will soon shelve Reader and this has created a lot of panicky online noise from ardent fans. Earlier this month, rumours about Facebook’s possible Google Reader replacement erupted when mentions of RSS feeds appeared in Facebook’s code. Do you use Google Reader? Facing the música: I select a Google Reader replacement.

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 3 Links are still crucial for ranking in Google.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

MARCH 26, 2018

This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. Businesses can tag products to lead shoppers to more information (like price and availability) and to actually make a purchase right from the Instagram app. Google invests in real news quality. Follow List.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Sherrilynne Starkie

JANUARY 28, 2012

Most Gmail users will have received at least one message from Google this week (I received ten) explaining the company’s new privacy policy. But this unified approach seems inevitable considering Google ubiquity across the Web. How Google Instant paid off. New Google Privacy Policy (takeovathasouth.wordpress.com).

Policies 324

Policies Privacy Newsletter Google 324

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Google to tell us the good news for once. A new feature is rolling out on Google Assistant. Not so much.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

JANUARY 16, 2012

Google is personalizing search results by including more Google+ profiles, business pages, posts, and Google+ and Picasa photos in a significant new initiative called Search plus Your World. Results may include non-public Google+ photos and posts that were shared with the specific user. Image via CrunchBase.

Picasa 304

Picasa Engineering Privacy Google 304

Sherrilynne Starkie

AUGUST 8, 2018

It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. Google launches three new ways to tell data stories. Three new features in Google’s Data Studio make analysis and reporting easier.

API 150

API YouTube Data News 150

Sherrilynne Starkie

DECEMBER 20, 2020

Encouraging residents’ to leave Google Reviews will drive the apartments’ website up search rankings and build word of mouth. Google is prescriptive about how to present information. So this was a priority to help get apartment website to the top of Google search rankings. We also recommended Google AdWords.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

FEBRUARY 16, 2013

Google Alerts are a great free tool that can help. The contact information is usually available on the website. The contact information is usually available on the website. If it’s not, use the WHOis a database to identify the site owner find contact information.

Content 318

Content Marketing Notification Creative Commons 318

Sherrilynne Starkie

NOVEMBER 28, 2017

Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events. Earlier this year newspaper publishers asked the Federal government to provide $350 million annually and to change the tax code to help them compete with Facebook and Google for advertising budgets.

Communities 329

Communities Syndication Compete Sports 329

Sherrilynne Starkie

AUGUST 27, 2018

The resumes I see that have Google AdWords , Facebook Blueprint , Hootsuite Academy or similar accreditation are much more likely to make the first cut. Google “online social media courses.” For example: Auditory learners need ample time to process information. Social Media Certification. Some courses are free.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

DECEMBER 18, 2017

Canada’s two largest publishers recently closed dozens of newspapers because local advertising budgets have largely migrated to Facebook and Google. Core Audiences use demographic information such as age, location, languages, interests and behaviors. As a result, more traditional advertising media are failing. The key is relevance.

Advertising 305

Advertising Facebook CPM CPC 305

Sherrilynne Starkie

APRIL 29, 2014

Engadget is one of the most respected and influential online sources of news and information about technology and the Internet. How to Become a Google Plus Wizard [INFOGRAPHIC]. There are actually a number of blogs in the Engadget stable covering seven different languages. Let’s make LinkedIn endorsements smarter.

Social Media 284

Social Media Overview Training Mobile 284

Sherrilynne Starkie

AUGUST 19, 2014

Google bots like short headlines that start with keywords and whose context matches that of the story. Humans are attracted by humour, emotion and information. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. What works today, may not necessarily work tomorrow!

Content 304

Content Marketing Engineering Wikipedia 304

Sherrilynne Starkie

OCTOBER 15, 2018

Encouraging residents’ to leave Google Reviews will drive the apartments’ website up search rankings and build word of mouth. Google is prescriptive about how to present information. So this was a priority to help get apartment website to the top of Google search rankings. We also recommended Google AdWords.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JUNE 22, 2013

Her topic was “Big data as a new information ecosystem.”. These collect data about how much oxygen is in a user’s blood, the sleeping heart rate and a lot of other biometric information. This information all becomes part of big data. Canada (Photo credit: Wikipedia). We have a digital cloud around us. People want to share.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

APRIL 9, 2012

Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The Debtor is informed of the claim via email and has a chance to dispute the claim. The power of social media circulates the claim in the web and motivates the debtor(s) to pay.

Social Media 297

Social Media Small Business LinkedIn Cost 297

Sherrilynne Starkie

NOVEMBER 1, 2018

Many users knowingly tweet false and damaging information and opinions in an effort to go viral via retweets. Google has launched emoji style mini stickers for Gboard, designed for those who may have stared into the eyes of emoji and not seen themselves staring back. Should Twitter get rid of retweets? — SS.

Vimeo 186

Vimeo LinkedIn Privacy Publishing 186

Sherrilynne Starkie

SEPTEMBER 17, 2012

Brands and their public relations agencies need specific information about a social media influence to understand fully the return on their PR investment. A useful media kit will have a short bio about the blogger including some personal information, contact details and the editorial focus. Have a blogger media kit. Think long-term.

Blogger 367

Blogger Brands Tips Influencer 367

Sherrilynne Starkie

JUNE 29, 2012

No information is posted that hasn’t been published by the social media users themselves. Google’s new privacy policy. ” The site attracted more than 100,000 visitors in the first 27 hours of its launch. But there is a fix. Related posts: Pinterest updates terms of service. Path: the sequel. Related articles.

Social Media 348

Social Media Foursquare Privacy Policies 348

Sherrilynne Starkie

MARCH 14, 2018

Having defined goals will inform every part of a campaign from messaging to content formats, channel selection, paid promotion tactics and more. There are free tools such as Google Alerts, Social Mention and Mentionmapp. Conversion campaigns focus on getting audiences to take action and are results oriented.

Consultant 268

Consultant Social Media Content Marketing 268

Sherrilynne Starkie

JANUARY 20, 2020

Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information. Google Alerts are one good free tool. Then build contact information lists of relevant influencers such as reporters, radio & TV producers, Instagram influencers, policy makers, etc. Shared Media : This is social media.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JULY 4, 2018

Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. Facebook has introduced two new features to give users more information about Facebook marketers. Also more information about Pages is being made available.

Analytics 170

Analytics Instagram Analysis Library 170

Sherrilynne Starkie

JANUARY 11, 2018

million Google searches, and almost half a million tweets are published. Google and the other search engines have done a lot to eliminate black hat practices like keyword stuffing and link farming, and search algorithms are now based on identifying content that demonstrates real audience value. Photo by Stanley Dai on Unsplash.

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Sherrilynne Starkie

NOVEMBER 15, 2018

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature. New Google My Business app now available. — SS.

News 150

News Social Media Health Care LinkedIn 150

Sherrilynne Starkie

JANUARY 8, 2018

Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Traditional Research Provides insight to inform strategy and creative. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. 67 million Americans listen to podcasts monthly.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

APRIL 17, 2018

Top five: Google offers support to publishers. This week's top five must-know social media news features Google's Funding Choices. Google helps publishers recover lost revenue from ad blocking. Google is expanding Funding Choices to 31 additional countries over the next few weeks. Sherrilynne Starkie. followers .

Publishing 49

Publishing Google LinkedIn Instagram 49

Sherrilynne Starkie

MAY 4, 2012

Next comes the much-maligned Google+ with 14 people willing to leave it in the dust. Google+ too is understandable. Related posts : Social Media Informer. Google+: Success or Failure? This is my most-answered Facebook question ever posed with 57 people taking the time to register a vote. Perhaps surprising, Facebook!

Social Networking 334

Social Networking Exercises LinkedIn ROI 334

Sherrilynne Starkie

FEBRUARY 28, 2019

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads. Pay heed. –

Facebook 150

Facebook Committee Sports YouTube 150

Sherrilynne Starkie

MARCH 2, 2020

Publish your email address and phone number on your website, on Google My Business and in your other social media profiles. Reporters don’t want to be sold to; they just want information that helps them do their jobs. You can increase your chance of being covered by making things easy for a hardworking journalist.

News 404

News Report Software Badge 404

Sherrilynne Starkie

APRIL 25, 2018

Top 5 must know news and information from the world of social media for this week. Google launches new and improved Gmail. Google has launched an all-new Gmail, with a brand new look, advanced security features, new applications of Google’s artificial intelligence and even more integration with other G Suite apps.

Privacy 170

Privacy Social Media Hubspot Policies 170

Sherrilynne Starkie

FEBRUARY 1, 2014

Because, according to Google, up to 90 per cent of all media consumption is now screen based and continuing to use a format designed for paper and ink just doesn’t make sense. These new missives will be kept to two or three paragraphs of short, succinct text highlighting key messages, facts and resources.

Press Release 295

Press Release Wikipedia Skills Blogger 295

Sherrilynne Starkie

DECEMBER 4, 2009

The message said, in part, “you are being made redundant with immediate effect” Google the company now and you get 192 links… every single one relates to the SMS incident. The first priority is keeping people informed of circumstances. This is probably not a legacy that the company directors had hoped for.

News 170

News Instant Messaging SMS Reputation 170

Sherrilynne Starkie

SEPTEMBER 12, 2018

Google John Naisbitt and you’ll find more than 1,300 web pages, most of the referencing his 1982 seminal work Megatrends. The shift from a post-industrial to an information society in which information becomes a major resource and a major industry. His predictions, seen with hindsight, make pretty interesting reading.

Hotels 342

Hotels Communities Industry Social Media 342