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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

One approach is using URL parameters. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. First, let’s take a quick step back to detail what URL parameters are and why this is necessary. URL parameters add information to the end of a URL.

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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

One tool available is URL parameters. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source). Let’s go… What Are URL Parameters? Ad Name: {{ad.name}}.

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How to Edit the Facebook Ad Destination URL by Placement

Jon Loomer

There are reasons you may want to edit your Facebook ad destination URL by placement. Let’s walk through those steps so that you can run different URLs by placement, too. Create a URL with UTM Parameters. An easy way to do this is to use the Google URL builder. Facebook URL Builder.

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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

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Meta Should Display Organic Results

Jon Loomer

This is information that Meta has. We should be able to see this information in Ads Manager. This would end up surfacing new information. You can do something similar with URL parameters and GA4, of course. Google Analytics won’t know whether the person on your website is there because you paid to reach them or not.

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How To Add Custom URL to Google Plus G+

Laurel Papworth

How to get a custom URL for Google Plus. with Google’s official version of a Facebook USERNAME. If you aren’t on Google Plus already you are mad. Google Plus Business Pages suck as much as Facebook Pages though, as they are identical. Anywho, How to add a Google Plus custom URL.

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Google Shows Bing Search Results URLs as Links in Google Webmaster Tools

Bill Hartzer

In Google Webmaster Tools, Google is reporting Bing’s search result URLs as actual backlinks to a website. Google has as history of sometimes making a mistake and indexing Bing’s search results , like I found a while back. Google shows Bing search results URLs.

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