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How to use AI analytics for targeted business decisions

Sprout Social

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Predictive analytics: Used to predict future trends and outcomes based on historical data using statistical models and forecasting techniques.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). B2B marketing budgets are shifting to digital and social. MediaPost ).

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89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data. Over 82% believe that social data has a “measurable impact on brand awareness.”

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Why Every Brand Should Have a YouTube Channel

Socialized

If you really are not sure your brand is meant to be on YouTube, check out the latest YouTube statistics: Every day, YouTube views over 1 billion hours of content. Recent surveys have shown that video is the predominant medium of media used during their content campaign, which further proves how effective such content could be.

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How to Use Social Media to Generate More Leads for Your Business

Oktopost

So how can we get to know our audience without bothering them with surveys, phone calls, or emails? Across monday.com ’s social media pages, online forum , and Facebook community groups , they regularly inform their audience with product updates, which their community can have an active role in influencing and voting for.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Digimind Source: Digimind Digimind expands social listening to 850 million sources, including blogs, forums, and offline sources as well as the major social media platforms.

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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? The Social Habit findings will not only address Steve’s question, but subscribers also get: A demographically weighted/balanced online survey of 3,000 US social media users, 12+.

Brands 114