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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 128
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14 types of social media every marketer should know

Sprout Social

What about forums? You could post on community review sites or live-stream it to the masses. Discussion forums. Social review sites. Discussion forums. Overview: Discussion forums are online platforms where people can ask questions, give answers and start discussions on a variety of topics. Live streaming.

Types 145
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The Complete Solo Build It! Review - An Insider’s Perspective

The Social Media Hat

Review - An Insider’s Perspective. suite of tools, training and community so that I could review everything. It boils down to affiliate fake reviews and several disgruntled (albeit successful!) You'll find a lot of their stories in these multi-year reviews from longtime Solo Build It! The Complete Solo Build It!

Review 167
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

But if you only factor direct mentions and reviews into your monitoring, you’re missing out. Although reputation management is synonymous with review sites (think: Yelp! Most brands are already watching their social mentions, review listings and direct feedback channels. There are countless places for consumers to sound off.

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Book Review: Social Media Marketing

Webbiquity SMM

Forums and Message Boards (the oldest and second-most commonly used forms of social media). Other reviews of Social Media Marketing by Li Evans: Karl Ribas. Wikis (Wikipedia, hundreds of specific topic-focused wikis). In chapter 3, Li notes importantly that “with social media, there’s no direct click to purchase.&#

Review 152
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Atly Unveils ‘Ask Around’ Tool, Empowering Influencers to Gather and Share Recommendations from Followers

Bill Hartzer

With over 7,000 communities worldwide, Atly’s collaborative app combines the visual appeal of mapping with the niche-specific focus of online forums and interest groups, all while leveraging the insights of social media communities. This article was written by AI and edited by Bill Hartzer.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Important sources for conversational analytics include social media listening, virtual agent and chatbot interactions, customer care emails, review forums, sales calls and other feedback channels. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.