Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers
Waxing UnLyrical
JUNE 24, 2019
This key question starts with identifying your program’s key topics or products. Consider STEM professionals, who regularly share issues and wins in forums with their tribe. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. But, their authenticity is a win over the brand’s needs.
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