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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

This key question starts with identifying your program’s key topics or products. Consider STEM professionals, who regularly share issues and wins in forums with their tribe. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. But, their authenticity is a win over the brand’s needs.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. But, HubSpot generates a good portion of our traffic from search engines now. This one takes awhile to take effect.

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B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.

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11 best social media listening tools

Unmetric

Awario Leads, the tool’s lead generation feature, scouts for questions asked by consumers for product recommendations like yours to help you answer them instantly. HubSpot isn’t a social media listening tool. You even get canned responses to help maximize your efficiency in responding to your consumers in online forums.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Get the answers to all of these questions and more here in 21 of the best guides to LinkedIn tactics, tools and techniques of last year.

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SEO & Blogging = a Match Made in Heaven?

Writtent Blog

Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them. Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x

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How to Use Social Media to Generate More Leads for Your Business

Oktopost

In essence, social listening is all about extracting answers to key questions about your industry and using this to define how you will create content for lead generation. You should ask yourself: What are your customers interested in? What are your competitors’ customers lacking?