Oktopost

DECEMBER 21, 2023

Unfortunately, this trend is forecasted to continue as we move into 2024. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Focus Groups: Conduct focus group discussions with a representative sample of your target audience.

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Marketing Survey Skills How To 62

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power!

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Tools Sentiment How To Team 94

Oktopost

SEPTEMBER 21, 2020

It’s not only about knowing what needs and sentiments your prospects are expressing online, either. The COVID-19 crisis has caused massive and sudden changes, leading to new trends, shifting expectations, and an uncertain future for many businesses. Granular sentiment analysis. Employee satisfaction and sentiment tracking.

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B2B Marketing Sentiment Influencer 89

Sprout Social

MARCH 7, 2022

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Think of it as a real-time focus group that provides honest, unfiltered feedback. Most notably, ongoing sentiment tracking. It also provides vital details on how sentiment is trending over time.

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Survey Brands Sentiment Template 93

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Data analysis has never been easier—track sentiment, identify emerging trends, calculate share of voice insights and benchmark content performance, campaign success and competitors.

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Authentication Analysis Sentiment Tumblr 103

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 95

Social Media Focus Group Aggregator Research 95

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. In paying attention to your competitors, industry trends and brand sentiment, you’re able to find plenty of sparks that will generate new ideas. Connect with other departments.

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Content Meeting Process Sentiment 144

Keyhole.co

SEPTEMBER 28, 2023

Why not run a focus group and talk to followers directly? Research the latest trends, and get to know the kinds of content that your audience responds to. Below are just some of the features included in Keyhole: Know what your audiences think about you – You can discover the sentiment behind every brand mention.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

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Sentiment Analysis Template Templates 145

Sprout Social

FEBRUARY 8, 2021

Social listening is the process of analyzing the conversations and trends happening around not just your brand, but also your industry as a whole. Social listening is great for monitoring brand sentiment, understanding your customers’ needs and wants and keeping an eye on your competitors. Social listening & social media.

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Data Survey How To Review 125

Sprout Social

SEPTEMBER 15, 2021

Volume-wise, the conversation skews in favor of pumpkin, but people are feeling particularly positive about apple—74% of social messages about apple flavors had positive sentiment, compared to only 43% of messages about pumpkin spice. With social, the world’s largest and most open focus group, brands can see innovation differently.

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Apple Marketing Meme Sentiment 126

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Trends and industry chatter using key phrases. Truly riveting stuff, I know.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Hootsuite

JUNE 28, 2023

Source: Hootsuite’s Digital Trends report 2. Add Hootsuite Insights , powered by Brandwatch, for advanced social listening capabilities, including sentiment analysis, deep competitive intelligence, and AI tools to identify new opportunities. What about in 2023? Try for free Ready for the next level?

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HootSuite URL Analytics Forums 120

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Social media is an always-on focus group. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole.

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Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. This information can help businesses understand their overall audience demographics and brand sentiment.

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Research Social Media HootSuite Marketing 123

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. 2010 SEO Trends. Social Media and Search by Arnie Kuenn of Vertical Measures was a great presentation on search trends in 2010. Social Media Strategy.

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ROI SEO Social Media Tips 114

Sprout Social

MARCH 16, 2023

Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. Sentiment customer service metrics With so much valuable performance data, it might be tempting to zero-in on ways you can optimize your social customer care strategy.

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Metrics Social Media Sentiment Airlines 102

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

AUGUST 21, 2023

Gain valuable insights You know what’s better than surveys and focus groups? Customer feedback can help you uncover trends, spot opportunities for new products and features and identify areas for improvement. Businesses can easily monitor and respond to feedback, and analyze customer sentiment around specific topics and brands.

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Review Google Brands Sentiment 85

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

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Data Social Media Metrics Analytics 133

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. Practice social listening Social listening can help you keep track of the overall consumer sentiment around your brand, identify issues as soon as or even before they arise, address feedback instantly and learn about customer preferences, expectations and evolving demands.

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Strategy How To Metrics Loyalty 134

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. These periods of high engagement are typically brought on by a real-time event or the onset of a new trend. Think of it as a speedy alternative to a focus group.

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Brands Meme How To Advertising 115

Sprout Social

JANUARY 20, 2021

With Google Trends , Answer the Public , Ahrefs Keywords Explorer , Google Keyword Planner and other SEO tools can help you answer the questions: What questions are buyers asking about your industry, product or service? Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

B2B 114

B2B Research Sentiment Marketing 114

Buffer Social

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. One of Gary Vaynerchuk’s best ways to get a pulse for new markets is to track how apps are trending in the iOS and Android stores. Case in point: sentiment.

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Social Media Management Data Social Media Sentiment 67

Sprout Social

JANUARY 30, 2023

According to Zendesk’s CX Trends 2023 Report , leaders are taking notice, with 81% seeing customer experience and support as a growing priority for 2023. Instead of waiting on survey and focus group results to decide how to pivot, you can access real-time sentiment and make the call then and there.

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Examples Brands How To Aggregator 115

Hootsuite

APRIL 11, 2022

Find out what your customers are shopping for and analyze trends over time. Monitor brand sentiment. Sentiment analysis consists of three categories: positive, negative, and neutral. You can create a standalone survey, or you can collect feedback in small doses during customer interactions. Source: Seattle Ballooning.

Retail 97

Retail FAQ How To Survey 97

Keyhole.co

MARCH 16, 2023

When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. A few things to track: Sentiment: How many mentions about your brand are favourable or otherwise. Remember, this is an event many other fashion brands don’t value as much as they do more popular events.

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Fashion Sentiment Collaboration Policies 98

Hootsuite

OCTOBER 1, 2019

Last night my name was trending at third on Twitter in the United States. But with the right tools, you can do some social listening to gauge sentiment and identify trends. And a full-scale competitive analysis can also help you keep an eye out for trends and opportunities. Stay on trend. It’s barely 11 AM.

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Instagram Geotagging How To Tourism 111