Trending Sources

10 Steps to Create A Content Marketing Blueprint For Small Business

Blue Focus Marketing

Listen to conversations about your brand in social media ; it’s better than a focus group. Use this information to discover how to set the direction and focus of your small business brand. As a small business working to leverage social media, focus on communicating what you do, not what you sell. By now, you have heard all the hype about content marketing.

6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Don’t get me wrong, I still believe there is a place for focus groups. Can you remember life before the World Wide Web? Then came the web. Webio.

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Jodi Gersch on Social Media-Driven Journalism

Geoff Livingston

GL : You’ve seen the rich media trend, but you work with all types of media. Which media forms are winning out, or is the rich media trend hyperbole? We’ve done a lot of focus groups with the millennial age group and younger Gen Xers. It’s more important to have a group or people in organizations who understand where and how it’s being used. Actionable.

The Eight PR Up-and-Comers

Spin Sucks

On the eighth day of Christmas, Spin Sucks gave to you… eight PR up-and-comers, seven must-listen podcasts , six  communicator gifts , five  communications trends , four free webinars , three strategy games , two  Crazies secrets , and the  PR win of 2014. She has her own business, where she focuses on travel and tourism. By Gini Dietrich. The Eight PR Up-and-Comers. Liza Butcher.

A Business Pivot: What You Need to Know

Spin Sucks

If you lead a business, your job is to watch industry trends, imagine new products, tweak the strategy, and fail fast. If you’re part of a team, your job is to brainstorm new ideas that take advantage of trends, launch new products, and implement the strategy. Industry trends and market realities. By Gini Dietrich. The past few years have been rough. And so on and so on.

What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

Unspoken

Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding. While traditional marketing research involved gathering mounds of facts, figures and statistics to look for generalities or trends, that was really just skimming the surface. Consumer insights don't necessarily come from one focus group or customer survey. Anthropologists and ethnographers can also uncover group dynamics that can aid in launching products, building sales or establishing a brand identify.

What’s Next for Social Data Intelligence

Convince & Convert

In the globalized village, social media is Earth’s biggest focus group. Social media analysis cuts to the chase, spotlighting trends in real time. Market researchers are spotlighting trends and directing corporate activity quickly and accordingly. Companies will be able to use social intelligence analytics to understand and engage with the individual, not just the group.

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Content Strategist vs. Content Analyst

Spin Sucks

Yet we saw countless articles about how this platform could be a break-through, innovative platform for market research and would alleviate costs for on-site focus groups. While this story did involve many an analyst’s perspective, it’s a great example of how we easily get carried away by news and how that news becomes a conversation that trends, plateaus, and then dies.

Lawyers & Legal Marketers: Kick It Up A Notch in 2016 – An #LMA16 Infographic

Myrland Marketing

Tip #6: Use Your Marketing Committees To Prototype Your Ideas Use them as a focus group. You could say: “The firm is considering piloting a business development group. These are the people who will be in this pilot group. Are you seeing a trend here about allowing others to champion your ideas?) 2016 Myrland Marketing & Social Media. All rights reserved.

To Grow Your Audience, Become a DJ For Your Content

Spin Sucks

For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. Analyze the most-read topics over the past year using: Google trends. Today’s guest post is written by Hilary Marsh.  .

How Cultural Marketing Is Different From Consumer Insights

Unspoken

Companies can also invest in their own market research by conducting mail or phone surveys, focus groups and in-depth interviews to accumulate data on their target market. It cannot account for the cultural trends that change consumer needs and behavior over time. These trends do not show up in quantitative market research because individuals may not be conscious of these social and cultural tensions. Cultural marketers seek to get behind movements and deep trends in the prevailing culture. Consumer Insights. Cultural Insights. How Cultural Marketing Works.

3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

Google Trends. Google Trends  enables you to compare search volume patterns across location and time frame, and provides related search terms and comparative volume for them. An analysis of “pellet smokers” on Google Trends shows a sharp spike in searches for that term in the United States from 2008 onward. mean a genuine, “how can we actually help you?” Good luck!

Deconstructing Your Social Business Plan For 2011

darmano.typepad.com

Marketing, customer service, HR, IT, and a host of other operational groups may be in turf wars over who runs what. Marketing, customer service, HR, IT, and a host of other operational groups may be in turf wars over who runs what. Karl on Its Time To Move The Needle Dexterridlon on Six Social Media Trends For 2011 Videos Photos www. Sales? Customer Service? Sales? Cheers.

25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

Remember when corporations had to spend thousands of dollars on focus groups to compile consumer insights? Regularly analyzing your social referral traffic to determine whether Facebook, Twitter, or other networks are driving the most clicks can reveal which platform you should focus on. Have you heard that 90% of companies are using custom content for marketing? It’s Easy ROI.

10 Productive Tasks You Should Be Doing On Google+ Right Now

ProBlogger

As you start to gain traction with these thought leaders and build a solid group of Circles, tap into all that knowledge and experience. That makes it great for company meetings, conference calls, mastermind groups, ad hoc brainstorm sessions, or just simply hanging out. He then reciprocates with this group by commenting on their posts. However, you should think about using Google+ as a place to share content geared to a particular, focused audience. The level of engagement you’ll get on Google+ is perfect for a tightly-focused group like this. 8.

How Cultural Marketing Is Different from Consumer Insights

Unspoken

Companies can also invest in their own market research by conducting mail or phone surveys, focus groups and in-depth interviews to accumulate data on their target market. It cannot account for the cultural trends that change consumer needs and behavior over time. These trends do not show up in quantitative market research because individuals may not be conscious of these social and cultural tensions. Cultural marketers seek to get behind movements and deep trends in the prevailing culture. Consumer Insights. Cultural Insights. How Cultural Marketing Works.

Where are my peanuts?

Idaconcpts

Today I wanted to point out the important trend that consumers expect that every service category has more and more in common. Take a look at this testimonial from a participant in a focus group on airlines: You know, I have a dry cleaner at the end of my street. – Consumers were ok with this idea and generally accepted it. Those things are now possible. Sprint.

Understanding the Difference Between “Want” and “Want to Buy”

ProBlogger

The second says, “not only do I admire this service or product, but it’s exactly what I’m looking for.&# “My New Year’s resolution was to focus on marketing, so this is perfect!” That’s what focus groups have become, haven’t they? “Do you like this new and improved artisan sandwich? Then that’s your focus: what people want. Buying versus browsing. Asian food?

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. link] Joseph Manna I saw that report last week; very cool of ExactTarget to compile all the trends in an easily-digestible format. link] [link] Lanmark Group A good read for all: Is Twitter for Business Even Worth the Trouble [link] [link] Shari Weiss RT @jaybaer: Is Twitter for Business IS Worth the Trouble? August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. Influence.

Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Jay : I mean it’s a focus group of one at that point, is it not? It’s kind of the same societal trend, not to turn this into a sociology dissertation, but it is sort of an acceleration of expectations, an acceleration of sort of growing up, I guess, both for people and for companies. Listen Now. Click the play button to listen here: Download the audio file: [link].

Kill The Five Year Plan: Is It Time To Unplan Your Business?

Gemma Went

Iteration is key – you don’t need focus groups any more, you can launch an idea in beta, test it, get reaction and adjust your model in days. Be flexible and trust your instinct to make those decisions about where you take your business, affording yourself the luxury to take left turns when you spot opportunities or identify trends worth following. Just like that. what a year!

Listening Comes First

Geoff Livingston

In reality, the conversation happens with or without the organization, so your group may as well get the benefits from this form of passive monitoring. Intelligence gathered includes but is not limited to product awareness, sensitivity towards particular social issues, motivations, trends towards product features like geolocation, etc. Comments may be used in the final edition.

Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Aiming to reach a target group of 15 million potential booklet buyers comprising young professionals, college students and housewives they know that this is exactly the same group that the expanding pool of retailers is trying to reach across the country. Yeah we are talking about BarCamp ! that interests the people.

Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Holdout Groups – taking two demographically similar groups and sending an ad to one, but not the other, and measuring the result of the group who received the ad compared to the one that didn’t. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

Curating, not moderating, the flow of content and participation

www.headshift.com

But that might be my problem. I am not sure if it would have the uses that you describe (eg the UN using it as a kind of focus group) because it is still a relatively crude measure of opinion amongst a very self-selecting and ill-defined group but it certainly offers a model for that process of online deliberative discussion. You can find more posts like this here. Thanks!

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

sherpablog.marketingsherpa.com

Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T.

Social Media Research: Interview with Joel Rubinson of ARF - Part 2

Diva Marketing Blog

He graciously shared his insights on changes and future trends in marketing research. Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens.  Joel Rubinson :  We have formed a Research Transformation Super-Council of the top leaders in our industry which started on July 15, 2008 with a small group of industry leaders.  First, I would use it for continuous monitoring to spot corporate reputation issues, customer care problems, emerging social trends, and new vocabulary. 

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. After the socially awkward embracing is done, invite both groups in during the creative process. I’m not talking about a contest to produce a full commercial or send a manned vehicle to space. Before crowdsourcing there were focus groups, which never really worked too well. Great point about keeping the consumer in their element and thanks for sharing the link regarding traditional focus groups.