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Social Media Copyright and Fair Use Rules to Know

Ignite Social Media

It’s so easy to grab music, sounds or images on social media and reuse them. As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise. Fair Use in the Social Media Age. Photo by Giammarco on Unsplash. TikTok even encourages it.

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Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

Memes are one of those things. Image: Retis via Flickr, CC 2.0. For most of us, memes are a trifling way to spend the day: a source of laughter or, albeit less frequently, inspiration. For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. Why Does It Work?

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5 Ways Social Media is Used to Mislead or Misinform

Waxing UnLyrical

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. The Fake Facebook Meme. This format makes it inevitable that we will not always get the big picture purely from social media.

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Technology Makes Us Lazy Communicators

Waxing UnLyrical

Insert meme of men on a train looking at newspapers here.) Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g. Image: Tina Leggio via Flickr, CC 2.0. Matt LaCasse is a digital media marketing specialist for Inter-State Studio in Sedalia, Missouri.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

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With 4 Days Before Blogger Social, I Bring You the 4×4 Meme

Techipedia: Tamar Weinberg

The idea of this meme is somewhat like previous memes , but it’s four times full of fun. You could call me a blogger of many hats or a social media maven or Internet marketing consultant. I dabble in social media sites, particularly Twitter, Facebook, and StumbleUpon. What is it, then, that I do now?

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#IceBucketChallenge: Yea or Nay?

Waxing UnLyrical

Image: slgckgc via Flickr, CC 2.0. Beth Kanter reflects on how the downer news cycle may have helped turn this whacky challenge into a social media sensation. Are Memes Really Just Slacktivism? Why: The Ice Bucket Challenge is redefining social media campaigns. It’s been pretty remarkable to watch.

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