Twist Image

APRIL 15, 2016

but these publishers and editors held the key to the audience. Suddenly content creators were not just writers, they owned the publishing platform and the direct relationship with the consumer. In fact, it grew so fast that it paved the way for new publishers to exist (think about Huffington Post , Vice , Buzzfeed and beyond).

Journal 40

Journal RSS Blogger Feed 40

Oktopost

OCTOBER 10, 2022

In short, brand visibility refers to how much your brand is seen on different marketing channels. Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Of course, the right way to measure brand visibility depends on your organization’s marketing goals.

Brands 75

Brands B2B SEO Influencer 75

Twist Image

DECEMBER 14, 2012

There were no testimonials, white papers, long-winded corporate drivel, jargon-filled product description and more. This brand was not treating their digital presence as a receptacle for all of their marketing collateral. This will freak out the Chief Marketing Officer. chief marketing officer. digital marketing.

Mobile 110

Mobile Engineering Price Industry 110

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB). Upcoming Event.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Jonah Berger, Wharton @j1berger.

Social Media 162

Social Media Study Statistics Aggregator 162

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. This research work has been published by Microsoft under the name “Worldwide Buzz: Planetary-Scale Views on an Instant-Messaging Network.&# In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008. in Downloads. in Reviews.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Social Media 132

Social Media Retail Education Airlines 132

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. publishing template to create the Meetings site so that the left hand navigation would be â??empty.â?? Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. Newsletters. This Week in Print. Executive Guides. Special Reports. Partner Sites. Wide-Area Data Svcs. On Demand Security.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Keyhole.co

JANUARY 4, 2022

Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Both marketing and sales departments are using LinkedIn to attract and convert new business. These statistics highlight that you need a LinkedIn marketing plan.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. Facebook views everything published as “objects.”

Feed 234

Feed Feedly News comScore 234

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Even today, millions of resources continue to be published online every month.

Class 40

Class Skills Social Media Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. I have been using Netvibes for more than a year now and similarly to the use case in the presentation I have tailored my start page to fulfill my needs in certain contexts (trips, translation tools, tech news, community and collaboration). So, I would like to thank the bloggers and you too for sharing the good ideas!

Netvibes 100

Netvibes Organization Web 2.0 Widget 100

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. But what does that mean?

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Marketing 60

Marketing Content eBook Joomla 60

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Without a single central tool to manage, synchronize, publish, analyze and optimize all your activity on all the relevant platforms?

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Buzz Marketing for Technology

JUNE 27, 2008

Earlier this week, Dale Arseneault published some additional ideas about KM measurement on his blog Reflections on Knowledge Management and Organizational Innovation. Bookstore Check out our Reports, White Papers and Case Studies at the APQC Bookstore. Dale Arseneault: New Ways to Measure KM Impact. Comments (0). Join KM Edge.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Convince & Convert

APRIL 2, 2013

As traditional public relations continues to migrate to digital PR, content marketing, and inbound marketing, many PR professionals are aggressively learning new skills and adapting their processes to fit the changing environment. How Does Inbound Marketing Apply to PR? 3 Ways to Integrate Inbound Marketing into Your PR.

Press Release 150

Press Release Strategy scribd Marketing 150

Rebekah Radice

OCTOBER 31, 2018

Content marketing is a complex undertaking. See, content marketing has become way too complicated. So let’s get you focused with a simple content marketing roadmap. It will guide you through 8 elements in a successful content marketing plan. 8 Elements in a Successful Content Marketing Plan.

Content 103

Content Marketing Analysis Case Study 103

SalesChoice

JANUARY 4, 2017

Make sure you are publishing recognition into your companies’ internal communication platforms, or social feeds, spreading the positive vibes creates energy surges. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016. A Storyteller expert-discussing story attributes, (Source: [link] ). Source: [link] ).

Data 20

Data Organization Analytics Analysis 20

Bare Feet Studios

MARCH 29, 2010

UPDATE 21 April 2010: Local Hawaii company Altres (HR management firm) has prepared this free white paper on Social Media & the Workplace. Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. Aloha, Share/Bookmark Thanks for reading!

Social Media 51

Social Media Upcoming Software Conference 51

agora pulse

MAY 26, 2020

Create a landing page that wows your audience and helps you meet marketing campaign goals. In regards to social media marketing, you know your stuff. When you run a marketing or advertising campaign on social media, it’s essential to send your audience to a landing page that encourages targeted actions. Coupons and discounts.

Social Media 150

Social Media How To Discount Campaign 150

Bare Feet Studios

OCTOBER 21, 2009

He has a successful business and several white papers on the specialty of “credibility based logo design.&# Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. He has found it can increase conversion rates by two four times on the home page.

Upcoming 43

Upcoming Compete Viddler Conference 43

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Content 223

Content Tips Marketing B2B 223

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Read this White Paper » More Partners » Resource Alerts.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Convince & Convert

JANUARY 29, 2016

Content marketers like to think we are important. We’ve changed the face of modern marketing, haven’t we? Well, according to a study of marketing technology buyers by Walker Sands , we have a lot less influence than we might think. What New in Marketing Technology? That’s how their marketing shows up.

Content 60

Content Research Education Study 60

Social Media Marketing

NOVEMBER 29, 2012

The marketing world seems ablaze with so-called "content marketing" ideas lately. There are conferences that are specifically dedicated to content marketing. The first is that such a scatter shot approach is sloppy marketing; it's the antithesis of targeted marketing, which should be easier in this era.

Content 167

Content Hubspot Mobile Team 167

Webbiquity SMM

OCTOBER 29, 2012

Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. How are your competitors approaching the market? What online publications do they read? What groups do they belong to?) How many conversions?

Findability 197

Findability Directory Social Bookmarking B2B 197

Jon Loomer

AUGUST 7, 2018

If you’d like deeper detail of the analysis, they have a companion white paper where the methodology and implications are covered in more detail. Facebook has a very interesting analysis titled Effective Frequency: Reaching Full Campaign Potential. I definitely recommend you check this out, if the topic is of particular interest.

Facebook 147

Facebook Metrics Campaign Analysis 147

Webbiquity SMM

JULY 7, 2014

Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. ” 10 Expert Guides to Corporate Marketing on LinkedIn.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. Most marketers want to see data before making strategy adjustments. Luckily, there’s tons of research that supports the power of B2B Instagram marketing. Marketers rank video and images as the top two most valuable content formats for achieving their goals.

B2B 119

B2B Instagram How To Marketing 119

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. Content marketing is a big job. Content marketing tools make that job significantly easier. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective.

Tools 105

Tools Content HootSuite Marketing 105

Convince & Convert

MARCH 1, 2012

This episode features Chad Pollitt , the Director of Inbound Marketing for Kuno Creative. My name is Jim Kukral and I write books and I speak and mostly books in the non-fiction world of business and marketing, very similar to what Jay does. I think it was published February 24th or 25th, so it’s pretty recent stuff.

Social Media 143

Social Media Hubspot Software Hosting 143

Diva Marketing Blog

FEBRUARY 1, 2010

As marketers began to use social media platforms like blogs, Twitter, Facebook, etc., My friend John Cass , PR Communications , and I had an interesting discussion about where the concept of transparency fits into the new social media marketing model - content developed by people outside of the enterprise. Jump to Jim's content.

Social Media 81

Social Media Marketing Authentication Blogger 81

Waxing UnLyrical

NOVEMBER 8, 2019

With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output. Like SEO on the web, it’s the social advocacy that works for content marketing on social media platforms.

Content 187

Content Curation Marketing SEO 187

Convince & Convert

JUNE 29, 2012

I do want to acknowledge our sponsors at Social Pros, which includes Argyle Social, my company, developers of data driven social media management software , Janrain , the social sign on 800-pound gorilla, and Infusionsoft which develops great marketing automation software for SMBs and Jim , Digital Book Launch , who’s our special guest today.

Yammer 114

Yammer Microsoft Communities LinkedIn 114