Visually SM

APRIL 21, 2020

Whether you’re a blogger or a marketer, creating visuals for your content should not be a painful process. It also has quite the selection of premium stock images, which cost $1 when you publish. Download our white paper , Visuals That Stick, with actionable advice on impactful design from the Visually creative team.

Tools 130

Tools Bookmarklet Posterous Cost 130

Mindjumpers

AUGUST 3, 2011

Tweet Yesterday, ReadWriteWeb published a sponsored article regarding 9 useful social marketing insights for CMOs, which is written by Awareness ‘ Vice President of Marketing & Sales, Mike Lewis. Similar Posts: How to Drive Business Value with Social Marketing Funnel [white paper].

Marketing 170

Marketing Social Media Questions Research 170

Mindjumpers

AUGUST 24, 2011

Mike is the VP Marketing, at the Boston based company Awareness Inc. The Workshop: The three-hour workshop had about 30 participants and we took them from measuring their Social Marketing IQ through case studies and best practice learnings on the best ways of organizing, managing, engaging and measuring their social media efforts.

Social Media 178

Social Media Case Study Marketing Conference 178

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

Content 124

Content Brands Findability Marketing 124

Sherrilynne Starkie

MARCH 28, 2012

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Email marketing goes social. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Download the whitepaper here.

Blogger 343

Blogger Survey Newsletter Features 343

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. The four P’s were created mainly to describe the ideal “marketing mix.”. Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.

Strategy 226

Strategy Content Marketing BuzzStream 226

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Ignite Social Media

DECEMBER 8, 2017

Our newest white paper, Mindset in the Moment , describes five important pillars of consideration that goes into every piece of content that we create. The content you publish should feel appropriate for the channel it’s on, yet capture attention in a meaningful way. Download the full white paper here.

Study 96

Study Social Media Communities Feed 96

Twist Image

NOVEMBER 21, 2014

I''ve often lamented that the biggest struggle facing the vast majority of traditional media publishers isn''t their ability or speed to adapt to the newly ensconced digital consumer, it''s the Wall Street cycle of impossibility. Is a traditional white paper as valuable as telling a strong customer narrative on YouTube.

Marketing 98

Marketing Apple Mobile Advertising 98

Ignite Social Media

AUGUST 3, 2017

It’s a little tricky to conceptualize, but our new white paper breaks it down for you. Community managers at Ignite are often the ones creating content, publishing content, and responding to the community via comments and wall posts. Our Mindset in the Moment™ white paper is available now for your reading pleasure.

Social Media Management 101

Social Media Management Social Media Communities Content 101

Small Business Mavericks

OCTOBER 30, 2015

Keep in mind that long-form content is not the only way to approach content marketing. White papers – White papers and special reports are objectively written papers that certain industries use to discuss critical problems and their solutions. We recommend a mix of long-form and short-form content.

Content 70

Content Newsletter Publishing Blogger 70

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Yes, I know… smart and savvy marketers have been doing this for decades. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Don't you fear. Do I have your interest yet?

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Yes, I know… smart and savvy marketers have been doing this for decades. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Don't you fear. Do I have your interest yet?

Template 78

Template Templates Social Media Content 78

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. By publishing on their site, you’re introducing yourself to a new audience, and by inviting them to your site, you’re offering your readers a new perspective and voice. She can be found on Twitter at @lisaml15.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Webbiquity SMM

OCTOBER 6, 2015

Editor’s note: this post was originally published on the MeasureMyBrand blog. As the economy improves and marketing budgets increase, the dollars are flowing disproportionately to online ads. But are these increases the best way for CMOs to spend (still hard-earned) marketing dollars? According to recent research , U.S.

Advertising 100

Advertising Price Research Software 100

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? 12 Visual Content Marketing Ideas that Get Shared Like Mad. Click To Tweet.

Template 167

Template Templates Social Media Social Networking 167

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This includes answering questions and publishing educational content to nurture leads. Do activities such as customer care and content marketing contribute big-time to closing and retaining leads? Think about it.

Team 110

Team B2B Platform Analytics 110

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Why do you need a content calendar?

Template 60

Template Templates Content Marketing 60

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. How are B2B companies evaluating the results of social media marketing efforts? White paper downloads.

B2B 190

B2B Social Media Case Study Study 190

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content 129

Content Marketing Cost Metrics 129

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. And I couldn’t help but agree.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. More emails are being sent and more blog posts are being published on a daily basis than ever before in history. Let’s dive in!

Social Media 110

Social Media Marketing Curata Influencer 110

Pam Moore

MAY 27, 2016

Check out these statistics published by Facebook as of March, 2016. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). billion monthly active users as of March 31, 2016.

Facebook 113

Facebook Marketing Groups Groups 113

Mindjumpers

MAY 15, 2012

The point of Big Data and thereby BDAs is neither marketing nor PR. The aim of this new breed of software is to, as Jeremiha Owyan puts it: “ analyze the conversations of your followers, then suggest which content and media to publish, then determine when to publish, on which channel, and to whom.

Data 262

Data Software Applications Compete 262

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. No way for fans to publish content. Not publishing negative comments.

Social Media 206

Social Media Brands RSS Publishing 206

Proactive Report

NOVEMBER 21, 2022

Back in 1999 The Cluetrain Manifesto stated that markets are conversations, and that the Internet is enabling conversations that were simply not possible in the era of mass media. As a result of seeing this vigorous conversation, the company investigated this age group as a possible new market for their products. Mining conversations.

Social Media 64

Social Media Analysis Research Conversation 64

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Waxing UnLyrical

APRIL 3, 2015

Lukas Treu : White papers. Debra Bethard-Caplick : Marketing claiming that PR is a tool/subset/specialization of marketing. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Scott Kaminski (yes, again): Advertorials. Based in the Washington, D.C.,

Press Release 100

Press Release Consultant Metrics Communities 100

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They forget their core business and marketing goals.

Social Media 60

Social Media Tips Marketing Social Networking 60

Twist Image

AUGUST 21, 2012

Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing.

Advertising 102

Advertising comScore Metrics Industry 102

SocialFish

APRIL 7, 2011

I co-authored a white paper with SocialFish about social media policies. Even if your association is not using social media to share your story, it is imperative for reputation management and market research. Don’t just publish the guidelines and expect people to follow them.

Policies 222

Policies Social Media Handbook Guidelines 222

Small Business Mavericks

OCTOBER 8, 2011

It’s clearly the best value for the money in the tablet PC market. The ease of publishing a book in Kindle format is phenomenal. You can write an article in one hour and publish it to the Kindle in ten minutes without needing an ISBN. Why is that important? Pre-orders for the Kindle Fire are off the charts.

iPad 93

iPad Small Business Price Apple 93