Hootsuite

JULY 12, 2022

Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Every marketer knows what Brand (with a capital B) is, but the term is tough to explain. And trust your judgment as a social marketer. hot dog combo. Experiment with language.

Brands 114

Brands HootSuite Module Meme 114

SocialFish

MARCH 16, 2011

We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! Target marketing messages better–reach the right people at the right times–in order to maximize responses to important calls to action.

Social CRM 213

Social CRM Skills Project Process 213

Ignite Social Media

OCTOBER 1, 2018

Last year, the marketing software platform acquired Motion.ai As you evaluate whether or not a chatbot is right for your brand, be sure to read our white paper that breaks down the top providers and how your company could benefit. Artificial intelligence is all around us. B2B Chatbot Examples.

B2B 119

B2B Examples Hubspot Widget 119

Janet Fouts

OCTOBER 9, 2014

The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. It may be tempting to fill in the calendar with all the marketing info you possibly can and call it a day. or Feedly , and keyword alerts with apps like Mention and Buzzsumo. All good right? Yes and no.

Content 139

Content Curation HootSuite Template 139

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? Did you know… The human brain processes visuals 60,000 times faster than text.

Template 167

Template Templates Social Media Social Networking 167

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening?

B2B 155

B2B Sentiment Analysis Reputation 155

Pam Moore

MAY 27, 2016

Here are 15 things that smart, social savvy business marketers never do on Facebook. . Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Launch & Influencer Marketing Strategies for Startups, Entrepreneur s (episode 35). episode 4). SoundCloud.

Facebook 113

Facebook Marketing Groups Groups 113

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. Repurposing content Looking to turn a white paper into an Instagram post? It’s seriously easy.

Social Media 140

Social Media HootSuite How To URL 140

Pam Moore

MARCH 8, 2018

They care about their needs, wants, problems, desires and offering them real value, not just non-sense marketing tactics. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Need help honing in your Facebook marketing strategy or launching a new product or service? It matters to them that they are cared for.

Brands 167

Brands Training Policies Template 167

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market.

Social Media 176

Social Media B2B Exercises Hubspot 176

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Alert: This list is not exhaustive. Over repetition. Over diversity.

Social Media 206

Social Media Brands RSS Publishing 206

Oktopost

OCTOBER 10, 2022

In short, brand visibility refers to how much your brand is seen on different marketing channels. Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Of course, the right way to measure brand visibility depends on your organization’s marketing goals.

Brands 75

Brands B2B SEO Influencer 75

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Marketing IT. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". src = [link]. }. ); WHITE PAPERS. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |. Newsletters |. Advice & Opinion.

Company 122

Company How To Case Study Mobile 122

Twist Image

APRIL 15, 2016

Of course there is a future for content marketing, but is there a future for blogging? Next week is Social Media Marketing World in San Diego (from April 17 - 19th, 2016 at the San Diego Convention Center). On Monday, April 18th I'll be leading a discussion titled, Is There A Future For Content Marketing? content marketing.

Journal 40

Journal RSS Blogger Feed 40

Twist Image

DECEMBER 14, 2012

There were no testimonials, white papers, long-winded corporate drivel, jargon-filled product description and more. This brand was not treating their digital presence as a receptacle for all of their marketing collateral. This will freak out the Chief Marketing Officer. chief marketing officer. digital marketing.

Mobile 110

Mobile Engineering Price Industry 110

Convince & Convert

MAY 20, 2014

Image via BigStockPhoto.com C-suite executives are a coveted audience for any content marketer. This group has proven to be a somewhat elusive target for marketers, with a unique set of challenges, constraints, and considerations you’re not likely to encounter in your broader content marketing segments. Want to know a secret?

Engagement 146

Engagement Content Klout Groups 146

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Buzz Marketing for Technology

JUNE 27, 2008

SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB).

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Jonah Berger, Wharton @j1berger.

Social Media 162

Social Media Study Statistics Aggregator 162

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Sponsored White Papers, Webcasts, and Downloads. Sponsored White Papers, Webcasts, and Downloads. White Paper: Why you should choose IBM BladeCenter S over HP c3000 IBM. Blue Nile SVP, marketing & technology: Darrell Cavens. White Papers and Webcasts.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. Source: Acquire White Paper. Marketing chatbot examples. Chatbots are quickly becoming popular as a marketing tool.

Examples 96

Examples FAQ Insurance Retail 96

Bill Hartzer

OCTOBER 18, 2014

And in case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing tool. SocialCentive Twitter Marketing Software Free Trial. SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. is finally here, after more than a year.

Domain Name 91

Domain Name Price Conference Software 91

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Authentication 138

Authentication Nielsen How To Case Study 138

Bill Hartzer

OCTOBER 13, 2014

In case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing software product. SocialCentive Twitter Marketing Software Free Trial. SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. TopSEOs Banned.

Domain Name 89

Domain Name Conference SEO Software 89

Buzz Marketing for Technology

MAY 18, 2009

There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website. A more recent example is Naked Pizza, a New Orleans healthful-pizza shop that has been marketing itself via Twitter.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. You can create a content library where you add blog posts, job listings, white papers, press releases, etc.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. You can create a content library where you add blog posts, job listings, white papers, press releases, etc.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

APRIL 18, 2013

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. From Cision , a free content marketing kit to help you get the most of your brand storytelling. Please support them; we couldn’t do it without their help!

Brands 136

Brands How To Social Media RSS 136

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Activities 143

Activities Social Media Mobile Geotagging 143

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Social Media 132

Social Media Retail Education Airlines 132

ProBlogger

OCTOBER 25, 2010

In one corner of the ring, we have me, a new online marketer who has bought into the content marketing philosophy of trust. I keep reading advice from people like the Web Marketing Ninja who, in this recent post , applies the traditional marketing principle of urgency. I hope I can go the distance! That’s all.

eBook 38

eBook Marketing Price Authentication 38

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. Newsletters. This Week in Print. Executive Guides. Special Reports. Partner Sites. Wide-Area Data Svcs. On Demand Security. Networking Solutions. Get information about your IP. IP Information. 50+ On-demand DNS and network tools.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Business / Career. Yet we know it’s good for business. A Week In Montana.

Mashup 113

Mashup Resources RSS SEO 113

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Diploma in Social Media Marketing.

Class 40

Class Skills Social Media Marketing 40