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Industry benchmarks to inform your social media presence

Sprout Social

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. How social stacks up across industries.

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Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

I have read nearly every blog and article out there, and attended Facebook discussions and webinars by so many experts in the industry from John Loomer , Josh Constine (Techrunch), Fortune , Mari Smith , to Mike Stelzner from Social Media Examiner , and many more. #Facebook News Feed Changes. Don't Panic. 2% at best). more below…]. #6

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Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

This is just a sampling of news feed updates that needed to be made because of marketers, brands, and publishers who were willing to do whatever it took to get a click. It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands.

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Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

These changes impact every business, brand and publisher using Facebook for business purposes. Yesterday I saw a Facebook ad from a large social media industry event host with an image and big words reading “Facebook Apocalypse.” If this isn't an attempt at media manipulation to drive an agenda, I don't know what is.

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. It's no longer about quantity over quality. It's no longer about quantity over quality. Get up off the ground.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. It is true that big changes are coming to Facebook. He made it crystal clear that we all will see less brand content in our news feed. Mark also highlights that engagement is a key metric. What about the boring brands?

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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? For publishers with multiple titles cross-network promotion is an excellent tactic.