Industry Buzz: 4 reasons why rasa.io is the up and coming community platform
DECEMBER 7, 2015
rasa.io’s content source tool leverages the power of the entire internet to bring content that is relevant to your members straight to them in one integrated feed. You can choose the 10-15 most useful RSS feeds for your members and have them automatically bring articles and information into your community at a rate of your choosing. Users can grow alongside their customized feed.
Seven Podcasts to Add to Your iTunes Feed
DECEMBER 11, 2014
Therefore, I bring you the seven podcasts you must add to your iTunes feed to laugh, learn, and live. With guests such as Kevin Anselmo , Mark Story , Doug Haslam , and other leaders in the communications industry, Chip tackles the tough topics with a wicked twinkle in his eye (which you can’t see because it’s radio, but you’ll see what I mean). By Gini Dietrich.
Trust Me I’m Lying: How One Person is Hurting an Entire Industry
JULY 23, 2012
Feeding the media is like training a dog,” he once said, “You can’t throw an entire steak at a dog to train it to sit. ” Our industry is not regulated by a governing body so it’s up to us to self-police. Communication Ethics HARO peter shankman pr industry PR Professionals ryan holiday Spin Sucks trust me i'm lying vocusLast week, some news came to a head. ”?
Instagram is bringing the algorithm to its feed, but don’t panic yet
MARCH 22, 2016
In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. With fans now seeing only certain posts on their feed, brands will have to compete (read: pay up) to get their content delivered to more people. However, we can't say that this came out of the blue?
The Marketing Industry
SEPTEMBER 15, 2011
How involved are you in your industry and the associations that serve it? They join their industry association, pay their dues, sit back and wonder what value the association will bring to them? The results have always been the same: the more I volunteered and worked to help the industry to advance, the better the results were. It's too bad that not more people get involved (and get active) in their industry associations. It just seems so obvious: the healthier the industry is, the better the businesses who work within it will benefit. industry association.
Taking Control of Your Facebook News Feed
DECEMBER 4, 2012
Have you wondered why you are not seeing as many of your friends and business Pages in your News Feed? That’s because Facebook determines what appears in your News Feed, and how high, with an algorithm called EdgeRank. Learn how to take control of your News Feed on your personal page with Facebook’s new Interest List tool. Read the full blog here. Yasmin.
Creating a Custom RSS Feed for Guest Posts
JUNE 27, 2011
Figuring out how to do this with particular systems might pose a specific challenge, especially if those networks only allow you to import one RSS feed. There may also be times where you want to only share writing by you, and if you have a lot of guest bloggers on your site as well as guest posts on other sites, having a full RSS feed for your blog won’t do. xml version="1.0"
Online Tools that Help with PR
JANUARY 8, 2015
Feedly. Feedly is a user-friendly place to store your blog and news subscriptions. When they publish something new, you’ll see it in your Feedly page and can read and share from there. Have a group of industry trade reporters you want to follow? By Gini Dietrich Running a small business isn’t easy. This is both good news and bad news. Canva to the rescue!
PR Pros Must Embrace the PESO Model
MARCH 23, 2015
That’s why the PR industry, in particular, has stayed somewhat stagnant. There are industry voices who will say any PR professional who says they can tie their efforts back to your business results is a snake-oil salesman. It’s what the PR industry is typically known for, because it’s one of the few tangible things done. This is good, but it also means change.
Four Ways to Fight Content Thieves
FEBRUARY 23, 2015
Tools such as Yoast (a WordPress plugin), FeedBlitz (an RSS feed and email subscription service), and Genesis (a WordPress theme) automatically create that sentence for you so it appears any time someone scrapes your content. That said, if your site isn’t yet considered an authority in your industry by Google, it’s worth taking some action against the content thieves. Every day.
Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Here are some simple tips that should be kept in mind regardless of your business or industry. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. Example Social Media / Online Marketing Strategies Based on Industry. The Travel and Hospitality Industry usually does pretty well with attracting Facebook fans. Web 2.0
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
” Feeding The Content Marketing Beast – 7 Places to Find Cheap Content by Heidi Cohen. ” If you’ve got older content that is still relevant to buyers, refresh it to keep it current with the state of your industry. Buyers “who are working in IT were more likely to have downloaded whitepapers (36%) or read blogs (28%)” than those in other industries.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. Tools to Discover Influencers in Your Industry by TopRank Online Marketing Blog. Image credit: Buddy Media. No one has time to put every one of those tools through its paces.
6 Ways to Filter Your RSS Feeds - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Ways to Filter Your RSS Feeds. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Feed Rinse is a best of class RSS filtering application. Feed Sifter is an almost painfully simple RSS filter that filters in by keyword. Products , RSS & Feed Management. Last100.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
After all, Twitter is a live updating feed that is shifting too frequently for everyone to see it. know you can automate this part to send an email blast every time there is a new entry in your blog RSS feed. Cool Social Tools Featured Implementation Industry InsiderYou have invested in that content. Your awesome team was involved. You all have edited, polished, and (finally!)
8 Tips for Social Video Storytelling
MAY 2, 2016
First, you need to grab your audience in the first few seconds with what we call a “hook.” If you’re planning to use Facebook’s new video tool, you’ll want a silent hook—meaning, a striking image, sequence of images or words that really grab people, since videos play in the Facebook feed without sound until someone clicks. Featured Implementation Industry InsiderThat’s huge.
Is Crowdsourcing Really the Industry’s Dark Side?
JUNE 24, 2011
There are two reasons why crowdsourcing is actually a good thing for the design industry: 1. The music industry cried bloody murder saying it was the end of the music business, but organizations started to adapt. He is the founder of GiveBag.org , an exciting non-profit startup with a very unique approach to feeding the homeless. To Here is his guest post.]. “Oh, crap..
How to Use Snapchat for Lobbying and Public Affairs
JUNE 8, 2016
The story feed is a great place to post a series of snaps related to a particular event as they only visible for 24 hours. Content Strategy Cool Social Tools Featured Implementation Industry InsiderSeriously. They are awesome. ————– If you don’t understand the mass appeal of Snapchat , you are not alone. ————-. photo credit ).
5 Strategies for Boosting Engagement on Instagram
Convince & Convert
APRIL 26, 2016
A recent update to Instagram’s feed sorting got marketers worried. It would be easy for any retailer to grab an image of their products, slap a huge sale sign on it, and upload the resulting graphic to their feed. However, If a multimillionaire and one of the most recognized faces in the industry can get personal and create a sense of spontaneity in his updates, so can you. 5.
What [insert current event] can teach you about [insert industry]
JUNE 24, 2013
These posts are often list posts that come in counts of three, five or 10 and are things that the authors say should be avoided in a particular industry — often social media or PR. Most of which is irrelevant to the reader and just pops up in feeds because the bloggers are trying to draw more eyeballs by having a post tied to current events or snafu – often called newsjacking. Whenever a celebrity makes a mistake, a company misspeaks, a natural disaster or political snafu occurs, bloggers take it upon themselves to pen a post of what we can learn from X.
The Rise and Rise of Emojis – Is The Way We Communicate on Social Changing?
FEBRUARY 16, 2016
Similarly, with the recent implementation of Periscope into Twitter’s live feed , the potential for live emojis is enormous. For example, Facebook Mentions has live feeds for public figures and is gearing up to create these for everyone soon. No matter how difficult it might seem, we all need to address the continuous rise of emojis as an industry. No Time to Comment.
How Purpose Will Power Future Online Communities
MAY 25, 2016
Your feed is overflowing with tricks, hacks and best practices to “drive engagement”. Debunking the Hype Featured Industry Insider Open CommunityThis post by the super smart Bill Johnston originally appeared on his structure3c blog and is reposted here with permission. ———— Purpose. Steger & Dik, 2010). a.k.a. Your reason for getting up in the morning.”.
How To Create More Content, Faster, Without Sacrificing on Quality
FEBRUARY 29, 2016
Tweetdeck is my own not-so-secret productivity tool that tracks important events happening in my industry. Cyfe helps me monitor and archive more context from industry. It can aggregate content from Twitter, Google Plus, Google Trends, any RSS feeds and many other. Content Strategy Industry InsiderBecause I learned how to do so myself, and these tips can get you far.
The Marketing of Marketing is not Telling Us The Whole Story About Member Research
SEPTEMBER 28, 2015
Qualitative research can give us insights to feed the future. Content Strategy Featured Industry InsiderThe marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products.
Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media
The Realtime Report
OCTOBER 17, 2012
The microsite also features a live Instagram feed with “user generated imagery around romance.” Social Media Campaigns Four Seasons hotel industry luxury brands social media campaign The Spark travel industryWhy create a campaign focused on the theme of romance? ” ( L2 Think Tank ). ” . How does it all tie into FourSeasons.com?
In-App Payments to Brands, Other New Features in Facebook Messenger Platform v1.2
SEPTEMBER 12, 2016
The other major feature launch is the ability for brands to use News Feed ads on Facebook to drive users to Messenger via calls to action such as “send message,” “shop now” or “learn more.”. Messages with payments utilize industry-leading controls, and financial information is protected with bank-level encryption. Facebook announced the launch of Messenger Platform v1.2,
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
10 Unorthodox Ideas for Local Citations & Links : If you have a local business and want high rankings, these are some creative ways to move forward to get some nice links: hosting parties at the event, selling products for sale online and offering feeds for the products, integrating badges or writing a guide of local places in Foursquare, and more. And I did. Do an audit to find out.
Perfecting Peer-to-Peer Fundraising: 10 Social Media Best Practices
AUGUST 1, 2016
Social media is huge, and one of the most common methods of accessing Facebook and Twitter is pulling that handy smart phone out of your pocket and checking your feed on-the-go. Implementation Industry Insider Nimble NonprofitPeer-to-peer fundraising relies on your supporters as they connect with their networks organically. Brand your campaign. Create a call to action. Show results.
Humanizing a Critically Important Industry, From the Ground Up
Convince & Convert
OCTOBER 14, 2010
Farmers are literally feeding us every day, but are routinely pilloried in social media and elsewhere by a very vocal minority. For them to work so closely together on this humanization effort to support the overall industry is a triumph of cooperation and big picture thinking, said Josh Lysne , Director of Digital Marketing at AdFarm. Telling Stories, Building Kinship.
Social Media Monitoring Bookmarks and RSS
JUNE 24, 2014
When monitoring social media, don’t forget to monitor social media platforms (changes at Facebook, Twitter, Google Plus, LinkedIn etc) as well as stuff specific to YOUR industry. It also allows you to build a dashboard in Netvibes, Bufferapp, Sprout Social, Hootsuite, Feedly and other social media dashboards both in a browser and a news reader on your iPhone/Android smart device.
A Complete Guide to Facebook’s Q2 2016 Earnings Call
JULY 28, 2016
The best marketers understand that people watch video differently in mobile feeds. The campaign helped the Sour Patch Kids portfolio beat sales benchmarks for the entire candy industry. We introduced lead ads in Q1 to make it easy for people to fill out forms on mobile devices right from News Feed. News Feed. Statistics and milestones. Facebook reported an average of 1.13
#LetsAskNancy 005: Lawyers, Should You Start A Practice Area Twitter Account?
JUNE 12, 2015
Here is my advice: I think practice or industry group Twitter accounts can be very effective. There are so many developments in, for example, Life Sciences that attorneys are aware of, and that your clients are a part of, or that industry publications publish, that you should have more than enough knowle dge to share, or people with whom to communicate, that care about this topic.
5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)
OCTOBER 22, 2014
With these platforms, you can search and set up profiles for different news categories, so that only tops stories relevant to your unique interests will show up in the tool’s feed/homepage. respond to your community members, and to engage with other organizations and industry influencers. Implementation Industry Insider Guest post by Meg Rulli, Co-founder, ModMark Group.
Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic
The Realtime Report
JULY 6, 2012
Meanwhile, the automaker also took its heavy push of the Vanquish to its Twitter feed , where it posted similar content, but with the hashtag #Vanquish. Social Media Case Studies Aston Martin auto industry luxury brands luxury carsThe campaign began on June 20th, featuring a digital car configurator, images and a video, as reported by Luxury Daily.
Did You Miss? 22 MUST READS of 2013
DECEMBER 29, 2013
Here are some of my absolute favorite posts of the year. I am a curating machine and have a funnel system for all of the things I read, where I skim most in Feedly, share some, bookmark the ones I want to write about, occasionally save articles I want to read more carefully in Pocket, and then star (in Pocket) the very few articles I want to save for longer. Here are the best of those.
How to deal with Gmail’s new Promotions Tab
APRIL 7, 2014
Follow Tom Corbett: Web Twitter RSS Feed. Implementation Industry Insider This post by Tom Corbett is reposted with permission from Business2Community. ———– Early this week, Gmail announced they were trialing a new functionality for their promotions tab for desktop. From the get-go, our entire Dev team signed up to kick the tires. Optimise your Text.
Millennials, nonprofits and data
APRIL 1, 2014
Not-for-profits could benefit to think of their message as a Twitter feed. Content Strategy Featured Humanize Industry Insider Nimble Nonprofit John Clese over on the Avectra blog posts an interesting question about Millennials and nonprofits … and data. In fact, I see a few trends already taking shape which will only grow increasingly prominent: .
A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart
The Realtime Report
JANUARY 22, 2013
Users can click on “Activity Feed” or “Browse Registries” to see how others are faring on the site. Social Media Campaigns auto industry automotive Chrysler crowd-funding Dodge Dodge Dart Millennial registry RocketHub wedding registryChrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader. This list is incredibly long, but I hope it’s not any less valuable. I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Enjoy!
22 Effective SEO Tips to Optimize Your B2B Website
PWB Marketing Blog
SEPTEMBER 9, 2011
Business.com’s directory has dozens of categories from Construction to Industrial to Telecommunications. Integrate your social media feeds into your profile, embed targeted keywords in your company description, and add eye-catching banners to promote your products and services. Identify influential bloggers in your industry and trade links with them. Now that’s quick!