Buzz Marketing for Technology

JANUARY 11, 2011

Things like … “sure we already make tons of content, you know brochures, fact sheets, data sheets, web pages, case studies, etc” Oh my, that’s not the kind of content I meant! This is the algorithm that controls what you see in your News Feed when you log into Facebook. And you would be surprised what I hear.

Feed 264

Feed Feedly News SEO 264

Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. For nearly a decade, the News Feed was the jewel in Facebook’s crown. It even admitted the News Feed can have a negative impact on mental health. .” While the News Feed has been experiencing growing pains, a new format has arisen: Stories.

Feed 111

Feed Feedly News Facebook 111

Saying It Social

APRIL 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Leverage Your Social Networking Sites When Visiting Influence Centers & Referral Sources While this post is specific to my friends at Senior Helpers , the underlying principle is applicable for all businesses – so read on!

Social Networking 136

Social Networking Sites How To StumbleUpon 136

Saying It Social

MARCH 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to add Social Networking Buttons to Your Email Signature in Outlook 1st Ta sk: Downloading the Icons to Your Desktop Go to [link]. Click on the name of the icon you want to download.

Social Networking 186

Social Networking How To StumbleUpon Digg 186

Saying It Social

MAY 6, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Are You Skipping the First Step of Your Daily Social Networking Maintenance? Daily Social Networking Tasks: It’s not all about content blasting. « Saying It Socia… [.] link] [link] [.]

Social Networking 140

Social Networking Skills StumbleUpon Digg 140

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Is TikTok Emerging as a Powerhouse Social Network? TikTok's popularity has exploded since its 2016 inception.

Trends 147

Trends Strategy Marketing Authentication 147

Ignite Social Media

DECEMBER 11, 2023

If you’ve been following the social media landscape, you might remember Threads, the app from Meta designed to take on Twitter. Back in August, we conducted a study that revealed Threads had experienced a significant drop in usage and engagement shortly after its July launch. A Threads Revival?

Compete 101

Compete Energy Social Media Platform 101

Buffer Social

JUNE 30, 2016

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. These changes are likely to mean that content posted by brands and publishers will show up less prominently in News Feeds.

Feed 75

Feed Feedly News Facebook 75

Buffer Social

MAY 26, 2016

And as a brand on social media ourselves, we know just how challenging it can be to post engaging content across multiple channels. To learn more about how brands are tackling social media in 2016, and importantly, to discover what’s working, we decided to study what types of posts brands were sharing the most of on social media.

Study 75

Study Social Media Brands LinkedIn 75

Social Media Strategies Summit

FEBRUARY 27, 2020

According to data from Pew Research , messaging apps dominated social networks in 2019. The top messaging apps now boast nearly 5 billion monthly active users combined (compared to the combined social networks which top out around 3 billion ). 3 Social commerce will come into maturity. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

MARCH 4, 2021

With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds. It helps you keep your feed fresh and engaging without stressing to create new content every time. That’s where content curation comes in.

Curation 141

Curation Data Content UGC 141

Ignite Social Media

MARCH 16, 2021

As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. Almost since the beginning of the social network’s life, Twitter competitor Facebook has allowed for what they call Groups. Communities.

Features 171

Features Twitter Strategy Newsletter 171

Keyhole.co

MARCH 7, 2024

Chances are, even before you scroll through the posts in their Feed, you’ll probably look at their bio. In fact, it could be the very thing that compels them to click on your username and check out your Feed. Decide on a feed aesthetic and stick to it How your feed looks as a whole leaves a lasting impression on your audience.

Influencer 52

Influencer Instagram Tips How To 52

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Sprout Social

APRIL 4, 2017

Social media algorithms are a way of sorting posts in a users’ feed based on relevancy instead of publish time. Social networks prioritize which content a user sees in their feed first by the likelihood that they’ll actually want to see it. Why Social Media Algorithms Exist. Ask Questions.

Social Media 110

Social Media How To Notification Case Study 110

Ignite Social Media

MAY 22, 2019

Earlier this year, LinkedIn finally caught up with the other major social networks and debuted its own version of live video streaming, LinkedIn Live. As with other forms of live video, LinkedIn Live allows broadcasters to share videos with their network in real time. LinkedIn Live.

LinkedIn 143

LinkedIn Engagement Case Study Sentiment 143

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report.

Social Media 167

Social Media Nielsen Press Release News 167

Sprout Social

JUNE 27, 2022

Keeping up with these social trends isn’t just a B2C priority. A study from the International Data Corporation found that 75% of senior and influential B2B buyers use online social networks throughout their purchase process. Encourage engagement by amplifying user-generated content on your own feed.

B2B 136

B2B Brands Marketing How To 136

Ignite Social Media

JULY 19, 2019

Social media’s impact on the travel and tourism industry continues to grow stronger. In fact, some studies show that over 40% of travelers under 33 prioritize the ‘Instagrammability’. When it comes to reaching these users, here are our top travel brands on social. of a destination when choosing their next vacation.

Travel 94

Travel UGC Brands Tourism 94

Keyhole.co

OCTOBER 13, 2023

Adaptation of recruitment efforts To find candidates who are best qualified for a particular position, social media platforms offer the opportunity to reach specific groups of people. Each social network has its own audience, which allows to send the right information to the right job seekers.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Mindjumpers

JANUARY 3, 2011

The average user of social and new media follows less than five brands. At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing. And they do play hard to get!

Loyalty 205

Loyalty Social Media Study Social Networking 205

Webbiquity SMM

JANUARY 28, 2020

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Guest post by Anne Griffin.

Social Media 168

Social Media UGC Aggregator Eventful 168

Hootsuite

NOVEMBER 28, 2022

What is social media advocacy? Social media advocacy is a way to leverage the social networks of the people who like you and/or are invested in your continued success : your customers, employees, business partners, influencers, and more. Hootsuite Amplify helps you take the guesswork out of employee social media advocacy.

Social Media 122

Social Media UGC How To HootSuite 122

Socialmedia.biz

MARCH 30, 2019

billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. With an average of 1.47 Content published between Monday and Wednesday recorded a 3.5% below average engagement rate.

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Mindjumpers

NOVEMBER 20, 2012

Customers form relationships in “the social graph” , from which connections, based on relevance, form the interest graph. Solis explains : “In social networks, people stitch together social networks based on their relationships, interests, and aspirations to personalize their online experience.”

Brands 244

Brands Social Graph Report Groups 244

Oktopost

JUNE 19, 2020

With the current prominence of social media used to gain and nurture leads, that’s truer than ever. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor.

Company 124

Company B2B Loyalty Survey 124

Keyhole.co

AUGUST 18, 2020

Decide on a Feed Aesthetic and Stick to It Growing Your Influence 7. Keep Your Feed Fresh 8. Chances are, even before you scroll through the posts in their Feed, you’ll probably look at their bio. In fact, it could be the very thing that compels them to click on your username and check out your Feed. Prioritize Quality 9.

Influencer 100

Influencer Instagram Tips Hashtag 100

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. One way to keep current is to regularly investigate the Discover feed, represented by a magnifying glass in the app. Learn more here.

Examples 142

Examples Campaign Tips UGC 142

agora pulse

NOVEMBER 8, 2017

LinkedIn is an important one for me because it’s a professional social network. You’re in a very small minority if you check your LinkedIn feed more than your Facebook feed — unless perhaps you’re a recruiter. How does this study on social media usage patterns from Pew work for you?

LinkedIn 158

LinkedIn Patterns Startup Feed 158

The Realtime Report

AUGUST 6, 2012

Stand out in the news feed as well as within your timeline by including images where possible, including in as many news feed posts as possible. Extend your social communities across a variety of platforms. Keep your interactions seasonally relevant.

Research 194

Research Engagement Strategy Facebook 194

Saying It Social

AUGUST 26, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Auto-Post Your Blog Posts to Digg The new Digg lets you set it up so that your blog posts will auto post to Digg! All you have to do is log in to Digg then go to your Settings and click on the menu item to “Import Feeds&#.

Digg 157

Digg StumbleUpon Feed Feedly 157

Saying It Social

JULY 30, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Subscribe to Facebook Business/Fan Page Posts in Your Favorite Feed Reader Hint: You can also use these tactics to get the RSS Feed URL of your page if you wish to import your Facebook Page’s feed on your blog or other sites!

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Feed Reader scribd How To Facebook 128

Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). So how does each of the social media algorithms work? Timeliness: Recent posts will tend to appear higher in her feed than older posts. Facebook algorithm.

Organization 108

Organization Flipboard Social Media Company 108

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram.

Social Media 88

Social Media Sentiment Analysis Study 88

Buffer Social

DECEMBER 14, 2023

Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. The carousel format allows for a detailed breakdown of the problem, solution, and results, making the case study easy to follow and understand.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Hootsuite

MARCH 16, 2020

In-Feed Video : Ads appear in the native news feed of TikTok on the For You page. . Brand Takeover : Ad appears when TikTok users open the app and completely take over the screen for a few seconds before turning into an In-Feed Video ad. . The exception is the first: In-Feed Video ads. Review TikTok inspiration studies.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Buffer Social

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? Live video seemed destined to be a huge focus for social media and for marketing strategies. Case in point ….

Video 75

Video Avatar Social Networking Instagram 75