SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Social Media Strategies Summit

FEBRUARY 27, 2020

2 Growth of private communities and tight-knit tribes. According to data from Pew Research , messaging apps dominated social networks in 2019. The top messaging apps now boast nearly 5 billion monthly active users combined (compared to the combined social networks which top out around 3 billion ). Source: Snapchat.

Trends 182

Trends Social Media Instagram Platform 182

Ignite Social Media

MARCH 16, 2021

As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. Communities. Almost since the beginning of the social network’s life, Twitter competitor Facebook has allowed for what they call Groups.

Features 171

Features Twitter Strategy Newsletter 171

Hootsuite

NOVEMBER 28, 2022

They can boost your visibility by: Showing off your products on social media. In short, an engaged community leads to better sales outcomes. Keep reading for our guide to building a strong social media advocacy program. What is social media advocacy? How to set up a social media advocacy program. Use the S.M.A.R.T

Social Media 122

Social Media UGC How To HootSuite 122

Buffer Social

DECEMBER 14, 2023

Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. It creates a sense of community and shows that the company values its employees. Deel, an international company, uses LinkedIn carousels to highlight individual employees.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. One way to keep current is to regularly investigate the Discover feed, represented by a magnifying glass in the app. Learn more here.

Examples 141

Examples Campaign Tips UGC 141

Keyhole.co

MARCH 7, 2024

Chances are, even before you scroll through the posts in their Feed, you’ll probably look at their bio. In fact, it could be the very thing that compels them to click on your username and check out your Feed. Decide on a feed aesthetic and stick to it How your feed looks as a whole leaves a lasting impression on your audience.

Influencer 52

Influencer Instagram Tips How To 52

Hootsuite

OCTOBER 21, 2021

Here’s how to master the fine art of the TikTok hashtag to ensure your TikTok marketing strategy will make a splash in the thrashing white-water rapids of today’s hottest social network. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021.

Hashtag 145

Hashtag Trends Analysis Study 145

Sprout Social

JUNE 27, 2022

Keeping up with these social trends isn’t just a B2C priority. A study from the International Data Corporation found that 75% of senior and influential B2B buyers use online social networks throughout their purchase process. Encourage engagement by amplifying user-generated content on your own feed.

B2B 135

B2B Brands Marketing How To 135

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244

Brands Social Graph Report Groups 244

Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). So how does each of the social media algorithms work? Timeliness: Recent posts will tend to appear higher in her feed than older posts. Facebook algorithm.

Organization 108

Organization Flipboard Social Media Company 108

Pam Moore

JANUARY 17, 2018

This will impact how content is prioritized in your news feed. Please register for the webinar for more details to help your business succeed on Facebook and other social networks in 2018. Yes, Facebook is continuing to favor content that is engaging and focused on building community, conversation etc. Shame on them.

Facebook 164

Facebook Training Template Templates 164

Oktopost

JUNE 19, 2020

Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. With the current prominence of social media used to gain and nurture leads, that’s truer than ever.

Company 124

Company B2B Loyalty Survey 124

The Realtime Report

AUGUST 6, 2012

Stand out in the news feed as well as within your timeline by including images where possible, including in as many news feed posts as possible. Extend your social communities across a variety of platforms. Keep your interactions seasonally relevant.

Research 194

Research Engagement Strategy Facebook 194

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram.

Social Media 88

Social Media Sentiment Analysis Study 88

Keyhole.co

AUGUST 18, 2020

Decide on a Feed Aesthetic and Stick to It Growing Your Influence 7. Keep Your Feed Fresh 8. Chances are, even before you scroll through the posts in their Feed, you’ll probably look at their bio. In fact, it could be the very thing that compels them to click on your username and check out your Feed. Prioritize Quality 9.

Influencer 100

Influencer Instagram Tips Hashtag 100

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Case studies. Do hashtags work anymore?

Strategy 129

Strategy Brands Hubspot Survey 129

Later

JUNE 28, 2021

With over 750 million members, LinkedIn is a massive global community of professionals, many of whom are company decision-makers. The platform enables you to share photos, videos, and pdfs to your feed — and rich media posts significantly outperform text-only posts. Why You Should Use LinkedIn for B2B Marketing.

B2B 88

B2B LinkedIn Marketing How To 88

Oktopost

SEPTEMBER 4, 2020

So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? In terms of sheer magnitude, Facebook is hands down the biggest social network at 2.7 That means that the owners of said businesses are right there checking their feed every day.

B2B 150

B2B LinkedIn Facebook Statistics 150

Buffer Social

JUNE 13, 2019

Social networks change and evolve, rapidly. In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. ” Ugly Drinks’ social media and community manager Brittany Zenner calls it “influencer saturation.”

Meme 75

Meme Instagram Feed Feedly 75

SocialFish

MARCH 1, 2011

The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. The Art of Social. Background of the Corporate Social Strategist: Educated, with a Focus on Communications and Marketing (Jeremiah Owyang).

Case Study 170

Case Study Press Release Eventful Analysis 170

Small Business Mavericks

APRIL 20, 2011

If you are a local business and you are interested in connecting with potential clients locally, you might find a social networking site or forum that services your local area. If your business does business globally, then any of the large networks are worth your attention. One Response to “Who Profits From Social Media?&#

Social Media 156

Social Media Small Business Case Study Press Release 156

Buffer Social

AUGUST 12, 2019

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. But there are also a handful of other ways to benefit by learning from the community, engaging with the community, and building a thoughtful Reddit strategy. Reddit is one of the most vibrant communities on the Internet.

Reddit 65

Reddit Strategy Marketing Authentication 65

Small Business Mavericks

APRIL 21, 2011

Social bookmarking – Bookmark and share all of your content at two or three social bookmarking sites daily. Social networking – Pick two or three social networks and be active on those networks about an hour every day. About Us What’s a Maverick? You must be logged in to post a comment.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

APRIL 17, 2011

These include forums, blogs, community websites where industry news can be published, wikis, etc. It could be an industry social networking website, it could be an industry wiki or encyclopedia site, or it could be a simple blog. About Us What’s a Maverick? The Internet is a huge place. You must be logged in to post a comment.

Company 142

Company Wiki Case Study Press Release 142

Convince & Convert

JULY 5, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. How to Deal with Brand Controversy on Social Media is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Social Media 141

Social Media Brands How To Case Study 141

Pam Moore

SEPTEMBER 18, 2017

Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results. Not only do you learn the foundations of online marketing but you also will learn how to master all of the top social networks including Facebook, LinkedIn, Twitter, Instagram, Pinterest and more!

Content 162

Content Training How To ROI 162

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Social Media Marketing

AUGUST 15, 2010

This is demonstrated rather well by a recent study highlighted over on eMarketer: " What Makes Social Media Trustworthy? " But what about the way interaction is conducted over social networks? The platform and even the personality are one thing.

Study 167

Study Blogger Authentication Social Media 167

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. Is Nissan adding value to people’s feeds? Listen Now. Find us on iTunes: [link]. Tweetable Moments.

Loyalty 138

Loyalty Nielsen Social Media Case Study 138

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. I'm guessing for most of you the answer is both.

ROI 128

ROI Social Media StumbleUpon Digg 128

Small Business Mavericks

MAY 11, 2011

But you can drive traffic to your profile page from your active social networks, which makes it a worthwhile starting place if you are just getting involved in Internet marketing. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

Small Business 150

Small Business Domain Name Case Study Press Release 150

Sprout Social

APRIL 10, 2017

More efficient recruiting: No one said social recruiting is easy, but it’s only growing in popularity. Social can be a great source for increasing recruiting efforts and reaching top talent faster (we’ll also talk about this more later). Study Your Facebook Demographics. When looking at Facebook, you have nearly 1.15

Strategy 111

Strategy Facebook Marketing Metrics 111

Hootsuite

JANUARY 24, 2022

Social media data collection can help you customize your social media marketing strategy for each social network. Here are some of the questions social media data mining can help answer: What is the demographic profile of your following on each social platform?

Data 94

Data Social Media HootSuite Template 94

Later

SEPTEMBER 1, 2020

Keep in mind also that some social platforms are better suited to certain kinds of businesses. For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. Are you looking to reach new customers? View this post on Instagram.

Platform 78

Platform Social Media Small Business Instagram 78

Jason Yormark

AUGUST 30, 2009

For those of you looking for the quick and dirty, Socialnomics reads quick, is filled with interesting real world stories, and is basically 265 pages of argument that social media is not only here, but ready to transform the way we live our lives and do business (his tagline actually). Thanks for stopping by, and sharing.

Review 209

Review Case Study Postrank Study 209

Buffer Social

DECEMBER 4, 2019

With Instagram Checkout, you can see a product that you like in the Instagram feed and then complete the entire purchase without ever leaving Instagram. The website ConversionXL has a neat case study on a brand that has experimented with a Facebook Shop. You don’t need to put your entire catalog on social right away.

Social Media 98

Social Media Instagram Apparel Groups 98