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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. Since the guests will be staying at someone’s home, building the appeal here was quite tricky. They showcase guests experiencing the local culture and enjoying the cozy vibes of their homestays. But today, Airbnb boasts 7.7

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What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

Guest post by Lilach Bullock. Because of this, I post a lot of link updates, so I need a tool that allows me to queue up all my content—otherwise, I’d spend hours every week scheduling all the posts I want to publish. With so many different social media scheduling tools to choose from, there’s something for everyone.

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5 Ways to Create a Strong Online Presence and Build Brand Awareness

Socialmedia.biz

Factors such as your design, content, page speed and mobile-friendliness all contribute to the impression a visitor receives of your brand. . Factors such as your design, content, page speed and mobile-friendliness all contribute to the impression a visitor receives of your brand. . Here are five ways to make this happen. .

Brands 107
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Brand awareness: What it is and strategies to improve it

Sprout Social

What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. It is the bedrock of your sales funnel.

Strategy 131
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Paid Posts: My Facebook Status Update is Smarter Than Yours

Webbiquity SMM

Guest post by Christopher Wallace. Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). Paid Posts (Kind of) Already Exist.

Tumblr 142
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What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

Guest post via the remarkable Lilach Bullock. Why social media scheduling is necessary – and what to look for: The most obvious reason why you need scheduling is that it saves you quite a bit of time – but also the fact that you can’t always be online, posting updates around the clock. Evergreen content queue.

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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

Guest post by Brandon Brown. Stay in front of potential customers by posting regular updates and engaging with your audience. In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Email Marketing.

B2B 217