Smarts Brands Will Create Their Own Digital Products And Services
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JANUARY 4, 2017
Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact is that marketing dollars don't have to (only) go to advertising. Digital Day?
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