Waxing UnLyrical

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters. She also interviewed a program participant served by Goodwill as part of that.

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Blogging Upstream

Waxing UnLyrical

In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Go ahead, Google “women over 40”: fashion and beauty tips… sexiest women over 40… infertility… Oprah’s ‘Project Makeover,’ etc.

Fashion 248
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Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

Waxing UnLyrical

In a similar fashion, feature a compelling moment in your pitch. “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Don’t start with fixing the sandwiches,” says communications coach Ann Wylie.

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Libya’s Media and Marketing Industries Inching Forward

Waxing UnLyrical

The Tripoli trade fair grounds are hosting an event practically every week, offering businesses from telecoms to fashion, and garden furniture to construction, the opportunity to show off their wares to industry and consumers alike. Most of the activity we have seen so far has been focused on events.

Industry 250
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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

The famous brewer Heineken promoted its #100Heineken Campaign by collaborating with top men’s influencers, designers and boutiques such as fashion Instagrammer Eliezer Infante ( elisoul01 ). Fashion biggie Gap went all out with influencer marketing with an interactive website that had content created by influencers. Gap’s Styld.by.

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What Playing the Oboe Taught Me About Building My Own PR Practice

Waxing UnLyrical

Did you come to your career in a tangential fashion? It takes dedication and commitment to track down the proper equipment, training, and opportunities to develop into the kind of musician that is in demand, much like the field of public relations. What lessons did you bring from your previous life? Do share, I’d love to know.

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How Social Media Makes The World A Better Place

Waxing UnLyrical

Just like the glitterati from the worlds of fashion and business, we Twitterati are busy seeking the attention of our followers on the Twitterverse. To me, this incident exemplifies how badly we are hooked on social media. That said, is social media all that bad?