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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Marketers may be missing out on some of today’s biggest digital opportunities. Essential headlines.

Report 145
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80% of People Prefer Facebook’s Old Logo

The Realtime Report

80% of People Prefer Facebook’s Old Logo. People overwhelmingly like Facebook’s old logo, according to a new survey from Visual Objects, a portfolio website. Facebook launched its new logo in November to make the platform cohesive with Instagram and WhatsApp, its other brands. People Prefer Slack’s New Logo.

Yahoo 103
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What do Gmail’s new Rules Mean for Bloggers?

ProBlogger

This Guest Post is from email marketing expert Krystin Ruschman, owner of Email2Inbox. Google and Yahoo both prefer DKIM if you’re only doing one. DMARC (DNS record): Bulk senders requirement DMARC is intended to “protect your brand” according to Marcel Becker, Senior Director of Product at Yahoo. com @yahoo.

Blogger 42
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

I’d reach out to journalists via Help a Reporter Out and hear crickets. I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. I couldn’t figure out how to get people to care about disability.

Brands 82
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Tumblr’s Revenue Per Visit Jumps 340% Year-Over-Year

The Realtime Report

Revenue per visit Q4 2013 [Adobe report] Visits from Facebook still provide the highest return, but Tumblr just rose to the #2 slot in terms of revenue per visit, with a 340% increase from last year. The actual numbers: a visit from Facebook is worth $1.22. Where does that leave marketers? from Tumblr, $1.10.

Tumblr 164
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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

You can hire a Social Media Monitoring company who will not only use syndicated or subscription tools like Radian6 and employ a combination of techniques and report on what’s being said but will also formulate effective response strategies and implement reputation management techniques. Facebook Lexicon. Yahoo News. Yahoo Pipes.

Trendrr 267
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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now.

Campaign 152