Laurel Papworth

FEBRUARY 13, 2010

Facebook has seen a surge of 513% of Senior Citizens and over 55’s joining in the USA. Australia too has a massive increase in seniors in Facebook and social networks generally in the last year or two. Facebook claims to have more than 7 million users. Australian Seniors on Facebook February 2010.

Hitwise 110

Hitwise Facebook Statistics Social Networking 110

Mindjumpers

JANUARY 3, 2011

The average user of social and new media follows less than five brands. At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Laurel Papworth

APRIL 8, 2010

While I trawled manually through around 10,000 Facebook fanpages to finish off the list (still not finished) of Australia’s Top Facebook Pages , I kept coming across this sort of complaint – “I’m trying to get a message to you guys – they’ve shut us down!&# Fanpage vs community vs brand vs groups.

Communities 111

Communities Facebook Widget Web 2.0 111

Jason Yormark

SEPTEMBER 7, 2010

Tweet I have to admit, it took me awhile to actually spend any real time with the location based social networks. I’ve been wanting to write more about these services, but not until I was able to really give them a good try and for the past few weeks, I’ve immersed myself into really 3 choices, Facebook Places , Foursquare and Whrrl.

Foursquare 240

Foursquare Technorati StumbleUpon Digg 240

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share this on Facebook.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

DECEMBER 28, 2010

It’s easier to incorporate new keyword groups, naturally, in a blog post or series of posts than it is to rewrite sections of a corporate website. The major search engines are increasing incorporating social signals into their search results. Share this on Facebook. Share this on Technorati. Post on Google Buzz.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Kikolani

JULY 28, 2010

Adding your blog to the PostRank system (if it’s not already there) and under particular topic categories, you can get ranked in the top blogs on that topic based on your blog’s social engagement. If you haven’t already, don’t forget to add your blog to your social profiles on any network you belong to.

List 144

List Alltop Forums Technorati 144

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? I am fascinated by the amount of social networks that I’m part of, but better yet, I’m intrigued to find that I assume different “personas,&# at least in terms of choosing friends (and using the networks), on each social site.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Webbiquity SMM

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. I was recently friended on Facebook by a guy I went to high school with. Social media makes it easy to connect with new people who share your interests…anywhere on earth. Social media is fantastic for research and learning.

Social Media 192

Social Media Committee Press Release Posterous 192

Laurel Papworth

SEPTEMBER 16, 2010

Want to know how to change Facebook to Talk Like A Pirate? Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal.

Communities 103

Communities Facebook Avatar Social Networking 103

Bill Hartzer

JANUARY 28, 2010

Social Connections has released MashedIn.com , an application that allows you to identify mutual connections across multiple social networks. Individuals have various groups of friends or connections on different social networks they use on a regular basis. . Share this on Technorati. Tweet This!

Applications 115

Applications Social Media Widget Technorati 115

Buzz Marketing for Technology

JULY 7, 2008

So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. I think the same is true for the bevy of social tools. Social Web. Technorati.

Communities 117

Communities Groups Groups Social Media 117

Saying It Social

FEBRUARY 4, 2010

link] FriendFeed [link] LinkedIn [link] MySpace [link] Twitter [link] Digg [link] Seesmic [link] Stumbleupon [link] Ning – Create Your Own Social Network [link] Squidoo [link] Social Tools & Apps Hootsuite – Our Fav!!

List 149

List Social Media Tips TweetBeep 149

Idaconcpts

APRIL 1, 2011

As social media networks have been assimilated by younger generations, it was only a matter of time until the older generations would catch up. From the table above, it can be clearly seen that there is little room for growth for social media in the Millenial and Generation X age groups. Share this on Facebook.

Social Media 161

Social Media Proposal Technorati Sample 161

The Marketing Blog

OCTOBER 31, 2007

51 am Linkedin v/s Facebook – Professional up Against Social Jump to Comments Matt Dickman’s thoughtful post on Linkedin v/s Facebook raises a few questions. As an individual how do you make the the differentiation between these two social networking platforms? October 31, 2007.10:51

LinkedIn 100

LinkedIn Web 2.0 Facebook Startup 100

Bill Hartzer

OCTOBER 12, 2009

MH Group Communications and Forum Strategies & Communications have released a new study called “Luxury Auto Brands and their Presence in Social Media&# that is a comprehensive analysis of luxury auto brands and their presence within social networks. Share this on Technorati. Post on Google Buzz.

Social Media 103

Social Media Brands Digg Forums 103

Laurel Papworth

APRIL 19, 2010

10.00am – 12.00pm FORUM B: The Commercial Benefits of Today’s Social Networking Platforms. This forum is now fully booked Innovative uses of social networking in the business environment are endless. New products have been launched and advertised through Facebook and Twitter with outstanding results.

Eventful 80

Eventful Company Social Media Conference 80

Idaconcpts

DECEMBER 28, 2010

With a tag line that reads “Resources to help you spend less time coding, more time socializing&# , you might get the impression that OpenSocial is only for your amusement; however, it is a powerful API set for creating social networking applications. Share this on Facebook. Share this on Technorati.

Open Source 151

Open Source Project OpenSocial Google 151

Laurel Papworth

JULY 11, 2010

There will be two days of “interactive & engaging social media conference featuring leading key figure keynotes, brand case studies, topical Q&A and debates,exhibition hall, workshops and networking.&# Facebook is the Platinum Sponsor. Social Media WorldForum. Blake Chandlee Facebook @bchandlee.

Forums 79

Forums Eventful Social Media Transportation 79

The Marketing Blog

SEPTEMBER 28, 2009

But now the platforms have diversified, today there are Indians heavily discussing social media on twitter, LinkedIn and Facebook. In other words, Social media trend-setters in India are spread across different platforms. technorati , back-links etc.) and the Indians in Social Media are still very less.

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. Crowdsourcing is an useful model because it can be used by any group for any reason. Facebook Create a Facebook Page and tell everyone about it.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. You can set up an alert schedule that lets you know when your keywords are being used to find your web page across the web (even on Facebook).

Brands 114

Brands Klout Reputation Digg 114

Laurel Papworth

JULY 6, 2010

3 Ways to Win FastCompany’s The InfluenceProject: Spam the link they give you to everyone in your email address book, your Facebook friends, join random Facebook pages and LinkedIn groups, Tweet, auto tweet and DM to your little heart’s content. Twitter: Reputation Management in Social Networks (18).

Project 88

Project Influencer Reputation Exercises 88

Laurel Papworth

SEPTEMBER 1, 2010

Note: A flash mob is organising for a group of people to show up at a time and place, in public, undertake a noticeable action (live) then walk off as if nothing had happened. Compare this professionally run RockYourBox created About page on YouTube with the one later from the user generated, amateur Sydney Flash Mob group. Say Cheese!

Flash Mob 99

Flash Mob Mobile Social Networking Communities 99

Laurel Papworth

DECEMBER 17, 2009

The Media Survival Guide has a bunch of sections with pieces from Industry Head, a panel, case study, future directions etc in Out of Home, Search, Direct Marketing, Web, Print, TV Radio, Mobile, Events/Experiential and Social Media. I am in the Social Media section along with : Paul Borrud, regional VP of sales for Facebook, Australia.

Industry 64

Industry Social Media Influencer Mobile 64

Techipedia: Tamar Weinberg

AUGUST 18, 2010

Those of you who read Techipedia regularly know that I won’t add you as a Facebook friend if I don’t know you. I guess it’s assumed in social spaces that when s/he initiates the friend request, you can comment on anything on their Facebook wall or tweet back at them about something personal or even comment on a photo.

Activities 216

Activities Social Media Policies Social Networking 216

Laurel Papworth

AUGUST 3, 2010

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. That’s how it works. Please spell out I.R.O.N.Y

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Laurel Papworth

OCTOBER 21, 2009

If I were say, Toyota, I’d be looking for an agency that will offer more than a blogger outreach program, Facebook Fan page and a YouTube “viral&# clip… Eight agencies have been put on a long list for the automotive giant, with the four best ideas then given the green light to go out to market.

Automotive 83

Automotive Technorati Widget Project 83

Adam Sherk

JANUARY 26, 2010

And Technorati is showing 4,973 posts related to the Colts and 6,178 for the Saints. As of today the Colts’ official Facebook page has 249,481 fans and their wall posts are getting a good amount of “likes” and comments. But from what I can see, and I searched with both Facebook and Google, the Saints do not have an official page.

Team 150

Team Social Media Digg Press Release 150

Idaconcpts

AUGUST 18, 2010

If you install the Aardvark Facebook application, you can get answers to your questions quickly and easily. The difference between these people and those who stay is that the first group don’t take the time to learn how to use it to their advantage. Take Advantage of Facebook Tools. Share this on Facebook. Tweet This!

Questions 137

Questions Social Media iPhone Applications 137

Myrland Marketing

OCTOBER 6, 2010

Yesterday, he engaged his audience with the informative, somewhat controversial to some in attendance, idea that Facebook is where we as marketers, entrepreneurs, service providers and businesspeople need to be spending our attention. 1) &# By this time next year, you, as a brand, will spend more time on Facebook than on Twitter.&#

Facebook 88

Facebook Social Media WordPress Syndication 88

Mindjumpers

DECEMBER 3, 2010

However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. However, although email is used by 86% of the respondents for sharing content, Facebook is already scoring 49%, the same study found.

Content 213

Content Social Bookmarking Press Release Research 213

Laurel Papworth

JANUARY 17, 2010

Business: An online newspaper/news aggregator and group blog. Social Media Revenue: Huffington Post TechCrunch Valuations is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: 24/7 Wall St , huffington post , Monetization , Money , revenue , Silicon Alley Insider , techcrunch.

Social Media 78

Social Media comScore API Technorati 78

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152