Buzz Marketing for Technology

MAY 9, 2012

Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. Instead of a laborious production process, Social Media reduces the distance between the production and consumption of opinions; in fact, it even obliterates it.

Data 222

Data Sample Samples Survey 222

Sprout Social

MARCH 7, 2022

Facebook Brand Survey Tests. With Facebook, you can use the Experiments tool to run a brand survey test. Like LinkedIn, these surveys reach a test and control group to calculate the impact a Facebook ad has on brand awareness and perception. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 93

Survey Brands Sentiment Template 93

Webbiquity SMM

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. I was recently friended on Facebook by a guy I went to high school with. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Share this on Facebook.

Social Media 192

Social Media Committee Press Release Posterous 192

Kikolani

JUNE 27, 2013

While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data. Be sure to follow Kristi on Twitter and Facebook. Google Trends.

Tools 141

Tools Patterns Adwords Advertising 141

Diva Marketing Blog

AUGUST 9, 2012

Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question. Excited to be part of the process. Interested in the process. How did we feel about our day in court?

Engagement 76

Engagement Social Media Film Focus Group 76

Convince & Convert

NOVEMBER 17, 2016

Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks. According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work.

Survey 60

Survey Education How To Hotels 60

Social Media Marketing

DECEMBER 4, 2009

But lost in a lot of that was the fact that the pool of 100+ drivers acted as something of a focus group for six months. They'll be part of @FordFiestaAsk , which is being set up to answer questions from people who want to know about the car or the reservation process. The numbers were great. Lots of information, I know.

Focus Group 140

Focus Group Hosting Hashtag Team 140

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Post options to consider on your company Facebook page, and ask your fans which design resonates with them. Or, apply the same concept to Twitter.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Kikolani

MAY 31, 2012

Here’s how you can identify those activities, grow your audience, and save yourself a ton of time in the process. For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. Stop Guessing and Use Facebook Insights.

Blogger 141

Blogger Social Media Tips ROI 141

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media? What did I miss?

Research 265

Research Social Media Marketing Retail 265

Kikolani

AUGUST 18, 2015

Average Organic Reach On Facebook Pages. But your main focus has to be your website. Not someone else’s website: like Facebook, Twitter or Google+.). You can launch your ad campaigns on: Facebook: Using Facebook’s two advertising tools, Ads Manager or Facebook Power Editor (much more powerful).

Content 60

Content How To Reddit Campaign 60

Convince & Convert

APRIL 7, 2015

Facilitate focus groups or interviews with employees. It brings credibility and effectiveness to the process. Make Youtility a Process, Not a Project. Continue the conversation on our Facebook or Google+ pages. Analyze entries to company help/suggestion boxes. This is no different for Internal Communication.

How To 60

How To Yammer Metrics Statistics 60

Social Media Network Marketing

AUGUST 14, 2010

Add to this just like any other marketing campaign we will require objectives and KPIs Key Process Indicators as well. There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. The next part is SEO. What are your thoughts?

Social Media 93

Social Media How To ROI Reputation 93

Social Media Network Marketing

MAY 18, 2015

Monthly Notifications Keep track of your submission process with your monthly notification emails. Their transcriptionists are highly-trained and must pass our certification processes. First Join The Facebook Group So That You Can Connect With Me In Case You Have Questions Or Need To Know How Best You Are To Proceed.

Yahoo 50

Yahoo Social Media URL Brands 50

Social Media Network Marketing

MAY 14, 2015

Monthly Notifications Keep track of your submission process with your monthly notification emails. Their transcriptionists are highly-trained and must pass our certification processes. More than 3.5 million people have used Entireweb to submit their websites - now it's your turn. link] com/free_submission/# ReffEntireWeb 3.

Small Business 50

Small Business Resources SEO Yahoo 50

Hootsuite

MAY 13, 2020

Today, though, with the power of Facebook groups for business , brands have an opportunity to build fan communities in a way that just wasn’t possible back then. Here’s how to promote your business and reap the benefits of Facebook group marketing. Facebook page vs. group. Facebook group types.

Groups 144

Groups Groups Engagement Facebook 144

Buzz Marketing for Technology

JULY 7, 2008

Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. Each workshop is its own learning process. Most every company can give you a valid and committed set of “listening processes&# they have had in place for the past decade or longer. Process of Change.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

MAY 18, 2012

Let’s talk a little bit about Facebook, shall we? Some of the people listening to this podcast may have heard of Facebook. Eric : I think this is going to be the Facebook episode. Jay : It may be, so we are recording this in the shadow of the Facebook IPO, and two things actually happened today. I say, probably not.

Yahoo 115

Yahoo Yammer Social Media Software 115

Hootsuite

NOVEMBER 3, 2020

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Social commerce is the process of selling products directly on social media. Source: Facebook. Currently, social apps that allow for social commerce include Instagram , Facebook , and Pinterest.

Brands 145

Brands HootSuite Instagram Price 145

ProBlogger

AUGUST 30, 2015

Action: write down three tasks you can batch process. I wrote How Batch Processing Made Me 10 Times More Productive in 2008. Thanks to Tonya Grant from our Facebook community for that idea. Invite people from your email list to an informal focus group on the phone. Facebook: Experiment with scheduling.

Training 20

Training Eventful Tips Analytics 20

Convince & Convert

APRIL 1, 2010

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab. They need to snap up that Facebook name pronto. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Sprout Social

AUGUST 23, 2016

Admittedly this is a long and tedious process. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. The interesting thing about all of these is unlike Facebook, Twitter, Pinterest or Google+, they are mobile first. But now it’s all at your finger tips.

Social Media 40

Social Media Avatar Social Networking Compete 40

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

Research 123

Research Social Media HootSuite Marketing 123

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Between bit.ly

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Sprout Social

JULY 6, 2023

Collecting raw social media data and measuring it against your goals and objectives is the process of social media data analysis. Track conversations around your brand Social is like a 24/7 focus group. If organizations want to capitalize on all that social offers, they must refine data collection processes and tools.

Data 133

Data Social Media Metrics Analytics 133

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. Make use of analytics tools to automate this process and gain deeper insights. Within the Sprout platform, two must-have processes include tagging and tasking all inbound messages. More importantly, listening shows customers you value their opinions.

Strategy 134

Strategy How To Metrics Loyalty 134

Techipedia: Tamar Weinberg

MARCH 12, 2009

This is exactly the process of the Royal Caribbean marketing team, a move that in 2007 was seen as virtually unheard of. The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. Why not encourage the spread of goodwill?

Brands 133

Brands Message Boards Travel Forums 133

Hootsuite

MAY 16, 2023

Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. What is social media reputation management?

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

JUNE 26, 2023

That includes understanding the goals, processes, and technologies currently being used. Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels. Their content is much longer on Facebook because the audience reads more content.

Loyalty 122

Loyalty Retail Data Strategy 122

Hootsuite

APRIL 11, 2022

Retail bots allow you to offer personalized customer service at scale across all your social media and web platforms, including Facebook Messenger, Instagram, WhatsApp, Shopify (and other ecommerce providers), Salesforce, and more. Their “Pizza Bot” allows customers to order pizza from Facebook Messenger with only a few taps.

Retail 97

Retail FAQ How To Survey 97

agora pulse

APRIL 29, 2020

“I’m excited about what’s happening with YouTube, but also with LinkedIn video , and Facebook and Instagram Live. So if you’re terrified to do a YouTube video or Facebook Live, just do it! Sean compares this whole process to chasing rabbits. Video is a powerful force that everybody needs to be maximizing.”

YouTube 96

YouTube Strategy How To Video 96

Hootsuite

OCTOBER 13, 2020

There are thousands of Instagram posts, Facebook posts, and tweets. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. You can also analyze mentions and apply filters to highly customize your sentiment analysis process. Crowd Analyzer.

Sentiment 145

Sentiment Analysis Template Templates 145

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 150

Social Media Strategy Consultant B2B 150

ProBlogger

AUGUST 15, 2016

You may even want to do a little focus group with a few of your readers and get them to describe and sell the product in their own words. I very explicitly put out a question on our Facebook page, what are your frustrations and challenges with Lightroom? Their language is really important. What are their fears?

How To 20

How To eBook Collaboration Course 20

ProBlogger

AUGUST 15, 2016

You may even want to do a little focus group with a few of your readers and get them to describe and sell the product in their own words. I very explicitly put out a question on our Facebook page, what are your frustrations and challenges with Lightroom? Their language is really important. What are their fears?

How To 20

How To eBook Collaboration Course 20

Buffer Social

OCTOBER 9, 2023

Meta's Subscription Model WSJ unveils Meta’s ad-free subscription pricing, impacting ad visibility on Instagram and Facebook – this may affect ad engagement rates. Facebook 1. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators.

News 72

News Social Media Marketing Facebook 72

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Sprout users can also use listening to gather market research from Facebook, Twitter, Instagram, Tumblr, Youtube and Reddit. The latter two are unique and valuable—but underused—channels for B2B market research.

B2B 114

B2B Research Sentiment Marketing 114