Pam Moore

OCTOBER 20, 2020

Many savvy marketers will tell you that you “must know your customer.” However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Targeted Marketing is Human Science, Not Rocket Science. ” Yes, this is true.

Research 78

Research Template Templates Training 78

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” In other words, they are emotionally invested in the product, service or experience about which they are opining.

Data 222

Data Sample Samples Survey 222

Hootsuite

JUNE 28, 2023

Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Used together, the two strategies can empower marketers to create relevant content that engages their audience no matter which channel they find themselves on.

Social Media 111

Social Media Team Focus Group Loyalty 111

Sprout Social

JUNE 12, 2016

This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible. Gemma Proctor Research Manager at Twitter UK @gemmaproc.

Social Media 40

Social Media News Twitter Focus Group 40

Webbiquity SMM

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. I was recently friended on Facebook by a guy I went to high school with. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles.

Social Media 192

Social Media Committee Press Release Posterous 192

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Social media is an always-on focus group. Enables instant communication. Ability to crowdsource.

Social Media 141

Social Media Crowdsourcing Privacy Comparison 141

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Knowing how your customers perceive you gives you a benchmark to measure progress and helps you know how to proceed with marketing to improve your brand perception.

Brands 142

Brands Survey Construction Comparison 142

Convince & Convert

NOVEMBER 17, 2016

By tapping into a daily habit that already exists, you can create advocates and amplify your existing marketing efforts. According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Harness employees who are already sharing. Empowering Your Employees.

Survey 60

Survey Education How To Hotels 60

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors.

Brands 114

Brands Klout Reputation Digg 114

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Freelance Social Media

MARCH 12, 2008

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The End of the Web Consulting as We Know It by Jesse on March 12, 2008 I have recently started playing around with Google’s Website Optimizer and I now wonder if the traditional web consulting firms have a future in the industry.

Consultant 106

Consultant Foursquare Technorati RSS 106

Convince & Convert

APRIL 7, 2015

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). Facilitate focus groups or interviews with employees.

How To 60

How To Yammer Metrics Statistics 60

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 123

Research Social Media HootSuite Marketing 123

Convince & Convert

MAY 18, 2012

Let’s talk a little bit about Facebook, shall we? Some of the people listening to this podcast may have heard of Facebook. Eric : I think this is going to be the Facebook episode. Eric : I think this is going to be the Facebook episode. Jay’s Thought of the Week. This is real time podcasting, people.

Yahoo 115

Yahoo Yammer Social Media Software 115

ProBlogger

FEBRUARY 9, 2014

running focus groups with readers to ask them about their needs. running polls and using surveys to tap into reader needs ( learn more on how I’ve done this here ). We pride ourselves on producing quality and useful eBooks and this builds trust/credibility over time. Originally at: Blog Tips at ProBlogger.

eBook 46

eBook Sample Samples Focus Group 46

Sprout Social

AUGUST 23, 2016

One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. It’s time to do away with the old mindset and outdated views of marketing.

Social Media 40

Social Media Avatar Social Networking Compete 40

Hootsuite

MAY 16, 2023

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Evaluate the changing needs of customers.

B2B 115

B2B Research Sentiment Marketing 115

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Sherrilynne Starkie

JANUARY 8, 2018

Facebook users spend 3x more time watching live video than traditional video. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. 67 million Americans listen to podcasts monthly.

Skills 334

Skills Social Media Sysomos Diagrams 334

Hootsuite

APRIL 11, 2022

Retail bots allow you to offer personalized customer service at scale across all your social media and web platforms, including Facebook Messenger, Instagram, WhatsApp, Shopify (and other ecommerce providers), Salesforce, and more. Their “Pizza Bot” allows customers to order pizza from Facebook Messenger with only a few taps.

Retail 97

Retail FAQ How To Survey 97

Sprout Social

JANUARY 30, 2023

In practice, this means actively gathering intel on your customer through surveys or social listening, analyzing that data and proactively giving your customer what they want, or what they don’t yet know they want. From there, you can easily triage the requests to the relevant team—whether that’s sales, customer care or marketing.

Examples 115

Examples Brands How To Aggregator 115

ProBlogger

AUGUST 30, 2015

To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Content Marketing: Planning content: Identify and create a profile for your dream reader. Thanks to Tonya Grant from our Facebook community for that idea. Invite people from your email list to an informal focus group on the phone.

Training 20

Training Eventful Tips Analytics 20

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. For instance, product development teams can incorporate user feedback into product improvements and feature releases, while marketing teams can use customer insights to craft more relevant messaging. So, listen actively. Then, act on the feedback.

Strategy 134

Strategy How To Metrics Loyalty 134

Sprout Social

JUNE 26, 2023

Once your customer journey map is complete, analyze it for patterns and trends to identify high friction points, opportunities for personalization, and potential gaps in your marketing or sales funnel. You can collect customer feedback through the following: Run user feedback surveys to gather contextual insights from existing customers.

Loyalty 123

Loyalty Retail Data Strategy 123

Sprout Social

NOVEMBER 13, 2019

It can provide you with valuable insights on how to optimize various aspects of your business – from marketing and sales to customer service. In other words, you ask people for ideas and opinions on a particular topic and use that information to feed your product development, customer service, and marketing campaigns. Monitor your DMs.

Crowdsourcing 97

Crowdsourcing Social Media How To Team 97

Hootsuite

OCTOBER 13, 2020

There are thousands of Instagram posts, Facebook posts, and tweets. Marketers do their best work when they understand their audience. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. There is seemingly no end to the chatter.

Sentiment 145

Sentiment Analysis Template Templates 145

agora pulse

APRIL 29, 2020

So if you’re not using it to market your business and connect with your audience, you’re going to want to keep reading. “I’m excited about what’s happening with YouTube, but also with LinkedIn video , and Facebook and Instagram Live. This is where, according to Sean, Agorapulse is a lifesaver for marketers and business owners.

YouTube 96

YouTube Strategy How To Video 96

ProBlogger

AUGUST 15, 2016

We try to talk to them as much as possible to understand how we could market the product. But two, it does help us as we begin to plan about how we’re going to market that product. You may even want to do a little focus group with a few of your readers and get them to describe and sell the product in their own words.

How To 20

How To eBook Collaboration Course 20

ProBlogger

AUGUST 15, 2016

We try to talk to them as much as possible to understand how we could market the product. But two, it does help us as we begin to plan about how we’re going to market that product. You may even want to do a little focus group with a few of your readers and get them to describe and sell the product in their own words.

How To 20

How To eBook Collaboration Course 20

Social Media Strategery

APRIL 14, 2013

For those brands that can’t create their own museums, Facebook’s timeline feature allows you to share that history virtually. Your customers want to get to know your brand, your real brand, not the one ginned up by marketing, but who you really are and what you’re all about. Talk about the numbers behind the move.

Conversation 139

Conversation Brands Meme Social Media 139