Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” In other words, they are emotionally invested in the product, service or experience about which they are opining.

Data 222

Data Sample Samples Survey 222

The Realtime Report

APRIL 26, 2018

You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli. You can find the best trends emerging in comments on Facebook Ads and posts, or by monitoring engagement using the elusive Instagram algorithm.

How To 114

How To Survey Content management systems Patterns 114

Hootsuite

JUNE 28, 2023

Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. Less is truly more in the online, social, digital and always connected online world of today.

Research 78

Research Template Templates Training 78

Sprout Social

JUNE 12, 2016

This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible. Gemma Proctor Research Manager at Twitter UK @gemmaproc.

Social Media 40

Social Media News Twitter Focus Group 40

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Hootsuite Advanced Analytics allows you to analyze your competitors’ audience and content strategy on Facebook, Instagram, and X (formerly Twitter).

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

Social Media 111

Social Media Team Focus Group Loyalty 111

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Whether it’s via social media, online surveys, emails, or in person, your messaging should be: “We asked you who we are, and you told us. We think we want to be X, so we know we need to change Y.”

Brands 142

Brands Survey Construction Comparison 142

Webbiquity SMM

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. I was recently friended on Facebook by a guy I went to high school with. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles.

Social Media 192

Social Media Committee Press Release Posterous 192

Convince & Convert

NOVEMBER 17, 2016

According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Survey 60

Survey Education How To Hotels 60

Sprout Social

DECEMBER 5, 2022

Social media is an always-on focus group. In a recent Sprout survey of 280 marketers responsible for their brand’s social media strategy, nearly half of respondents agree that colleagues outside their social team understand how the social team’s roles add to the brand. Ability to crowdsource. Scams are prevalent.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Webbiquity SMM

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Twitter, Facebook and LinkedIn groups, community sites (e.g.

Social Media 191

Social Media Research ROI Technorati 191

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. You can set up an alert schedule that lets you know when your keywords are being used to find your web page across the web (even on Facebook).

Brands 114

Brands Klout Reputation Digg 114

Webbiquity SMM

JUNE 20, 2011

Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. Facebook in particular is notorious for privacy issues. Probably better shared over a beer with your buddies than with the world on Facebook or Twitter. Google “Facebook spam&# and you’ll get 246 million results.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Freelance Social Media

MARCH 12, 2008

Usually the most effective way to determine what would work would be to conduct extensive market research through surveys or focus groups, both of which take a great deal of time and resources. Google’s Website Optimizer puts the power of the large consulting firms into the hands of the site owner.

Consultant 106

Consultant Foursquare Technorati RSS 106

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

APRIL 7, 2015

Drivers of employee engagement vary from company to company, survey to survey, but typically include issues like: Trust and belief in leadership. Facilitate focus groups or interviews with employees. Continue the conversation on our Facebook or Google+ pages. in January to an average 32.9%

How To 60

How To Yammer Metrics Statistics 60

Convince & Convert

MAY 18, 2012

Let’s talk a little bit about Facebook, shall we? Some of the people listening to this podcast may have heard of Facebook. Eric : I think this is going to be the Facebook episode. Jay : It may be, so we are recording this in the shadow of the Facebook IPO, and two things actually happened today. I say, probably not.

Yahoo 115

Yahoo Yammer Social Media Software 115

ProBlogger

FEBRUARY 9, 2014

running focus groups with readers to ask them about their needs. running polls and using surveys to tap into reader needs ( learn more on how I’ve done this here ). We pride ourselves on producing quality and useful eBooks and this builds trust/credibility over time.

eBook 47

eBook Sample Samples Focus Group 47

Hootsuite

MAY 16, 2023

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

AUGUST 23, 2016

When is the last time you filled out a customer survey? Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. The interesting thing about all of these is unlike Facebook, Twitter, Pinterest or Google+, they are mobile first. Know What Customers Really Think.

Social Media 40

Social Media Avatar Social Networking Compete 40

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But just because someone is tagging you in every Facebook Live unboxing video doesn’t mean they represent a whole community.

Research 123

Research Social Media HootSuite Marketing 123

Sherrilynne Starkie

JANUARY 8, 2018

Facebook users spend 3x more time watching live video than traditional video. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. 67 million Americans listen to podcasts monthly.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sprout Social

JANUARY 30, 2023

In practice, this means actively gathering intel on your customer through surveys or social listening, analyzing that data and proactively giving your customer what they want, or what they don’t yet know they want. Listening data will tell you faster than any survey can. You’ll be positioned to win in no time.

Examples 114

Examples Brands How To Aggregator 114

Hootsuite

APRIL 11, 2022

Retail bots allow you to offer personalized customer service at scale across all your social media and web platforms, including Facebook Messenger, Instagram, WhatsApp, Shopify (and other ecommerce providers), Salesforce, and more. Their “Pizza Bot” allows customers to order pizza from Facebook Messenger with only a few taps.

Retail 97

Retail FAQ How To Survey 97

ProBlogger

AUGUST 30, 2015

Thanks to Tonya Grant from our Facebook community for that idea. Invite people from your email list to an informal focus group on the phone. Amy Porterfield offers advice about this process in How to Create a Survey to Find Your Target Market. Create a Facebook group to test the idea and build initial momentum.

Training 20

Training Eventful Tips Analytics 20

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. More importantly, listening shows customers you value their opinions. It helps you build an emotional connection with them that leads to loyalty and unforgettable experiences. So, listen actively. Then, act on the feedback.

Strategy 133

Strategy How To Metrics Loyalty 133

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Sprout users can also use listening to gather market research from Facebook, Twitter, Instagram, Tumblr, Youtube and Reddit. The latter two are unique and valuable—but underused—channels for B2B market research.

B2B 113

B2B Research Sentiment Marketing 113

Sprout Social

JUNE 26, 2023

You can collect customer feedback through the following: Run user feedback surveys to gather contextual insights from existing customers. Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels.

Loyalty 121

Loyalty Retail Data Strategy 121

Sprout Social

NOVEMBER 13, 2019

An advantage of reaching out to your social media audience is that the group that will respond are typically some of your most engaged followers and users. They can serve as a focus group that knows your brand in detail and is motivated to help you improve them so they can benefit as customers too. Send out survey links.

Crowdsourcing 95

Crowdsourcing Social Media How To Team 95

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Hootsuite

OCTOBER 13, 2020

There are thousands of Instagram posts, Facebook posts, and tweets. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Imagine your business just released a product and everyone is talking about it on social media. You need more context.

Sentiment 145

Sentiment Analysis Template Templates 145

ProBlogger

AUGUST 15, 2016

You may even want to do a little focus group with a few of your readers and get them to describe and sell the product in their own words. I very explicitly put out a question on our Facebook page, what are your frustrations and challenges with Lightroom? Their language is really important. What are their fears?

How To 20

How To eBook Collaboration Course 20

ProBlogger

AUGUST 15, 2016

You may even want to do a little focus group with a few of your readers and get them to describe and sell the product in their own words. I very explicitly put out a question on our Facebook page, what are your frustrations and challenges with Lightroom? Their language is really important. What are their fears?

How To 20

How To eBook Collaboration Course 20

agora pulse

APRIL 29, 2020

“I’m excited about what’s happening with YouTube, but also with LinkedIn video , and Facebook and Instagram Live. So if you’re terrified to do a YouTube video or Facebook Live, just do it! And on this note, Sean recommends surveying your audience. Video is a powerful force that everybody needs to be maximizing.”

YouTube 96

YouTube Strategy How To Video 96