Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. For example, if a marketer at Sprout Coffee Co. This can take a lot of shapes.

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How To Sentiment Template Templates 99

Sprout Social

MARCH 28, 2024

For example, hashtag analytics offer insight into how many people see your posts because of the hashtags you use, which hashtags get the most traction and how much engagement your posts get because of those hashtags. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

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Sprout Social

FEBRUARY 8, 2024

For example, monitoring competitive benchmark data can help you set realistic goals and metrics. For example, you can determine how to optimize product placement by looking at how your competitors position their products through messaging, branding and packaging. You can also consider replacement competitors.

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The Realtime Report

APRIL 16, 2024

Those hoping to game the search engine’s algorithm will have to face new changes to its ranking systems, designed to help surface good content in results and hide some of the worst and most cynical stuff on the web. Google Cracks Down on Spammy Behavior in Hopes of Focusing on Best of AI Bad content has been put on notice by Google.

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Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

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Net-Savvy Executive

MARCH 12, 2012

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. If it's automated, is it the vendor's own system or another company's? If the system provides automated sentiment scoring, how does it work? Why is that?

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Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. There are countless examples of social proof online. Fear and uncertainty power the social proof systems. For example, buyers may choose a product with a 4.7 What Is Social Proof In Marketing? Uncertainty.

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comScore Marketing Case Study Review 299

Convince & Convert

MARCH 7, 2024

For example, set joint targets for market penetration, customer retention, or revenue growth. Implement Shared Goals and KPIs : Align marketing, sales, and customer success teams around common objectives and key performance indicators (KPIs). Need a place to get started?

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Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. For example, Simpli.fi They are also your best evangelizers and key to building your employer brand.

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Analytics Conversation Brands Sentiment 85

Sprout Social

MARCH 21, 2019

I’ll outline these three use cases, plus give examples and some KPIs and goals below as we go through each of the five services we sell, which we have examples for. For example, we tag all of our client conversations with special tags that allow us to see when products, services or even hashtags are used, more or less.

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Sprout Social

MARCH 7, 2022

For example, If you seek insights on how your brand stacks up against its competitors, you’d probably survey prospects and customers. For example, people might associate Apple with “minimalism” or “innovation.”. Take Slack , for example. Most notably, ongoing sentiment tracking. What is a brand survey?

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Survey Brands Sentiment Template 93

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support. The consultant always listens to gauge audience sentiment to inform all activity. They are skilled storytellers.

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Sprout Social

APRIL 22, 2021

In fact, many of the staple offerings in the hospitality industry today—room service, the minibar, central reservations systems—were once Hilton innovations. But as time went on, the challenge became (and still remains) the general sentiment toward travel. Marketing creative. That’s the beauty of social listening.

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Hotels Strategy Travel Sentiment 124

Sprout Social

MARCH 14, 2022

For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. In a release on their website, they called on their community to take action and acknowledge the impact of systemic racism. However, the ice cream brand didn’t stop there. Foot Locker.

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Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. For example, your SEO team may aim to increase domain authority through backlinks. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.

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Oktopost

JULY 22, 2021

Social CRM describes any CRM system that incorporates data from customers’ social media profiles and activities. With Social CRM, businesses get more detailed insights into customer sentiments and behavior. There, they can find a lead’s contact information, along with a history of their interactions and sentiments.

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Hootsuite

JANUARY 24, 2022

Brand sentiment. Social media data collection efforts can be overwhelming if you don’t have a system for recording all the information. For example, you’ll start to see trends that guide you towards the best times to post on each of your social accounts. sentiment analysis). Impressions and video views. Profile visits.

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Data Social Media HootSuite Template 94

Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

JUNE 19, 2020

As the standard bearers of the modern corporation, CEOs are tasked with ensuring all systems run smoothly and profitably on a day-to-day basis. Tweets with links, for example, garner 86% more Retweets than those without. Use a social media marketing platform to “listen” for company mentions, taking brand sentiment into account.

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Company B2B Loyalty Survey 124

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

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Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in. Customizable alerting system.

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Tools Social Media Sentiment Price 52

Sprout Social

MARCH 25, 2021

Your sales executive, for example, isn’t interested in a report with engagement metrics but you can hold their attention if you share conversion data and other insights that directly impacts new business. In our latest social media reporting toolkit, we’ve gathered the tools and templates you need to stand up your own reporting system.

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Report Social Media Metrics Team 113

Sprout Social

JANUARY 26, 2021

Data shows, for example, that 40% of consumers want brands to collaborate with relevant nonprofits and 27% want CEOs to publish their own statement. Ben & Jerry’s regularly posts on topics like prison reform and ending the cash bail system, while H-E-B shared their stance on fighting systemic racism in the wake of George Floyd’s murder.

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Social Media Metrics Data Team 143

Sprout Social

MARCH 8, 2021

For starters, do you have the tools and systems in place to monitor trending topics over time? With Google Trends, for example, you can explore what people are searching for around the world and the top search terms and questions related to that topic. Sprout had unique data to share.

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Sprout Social

JUNE 23, 2021

For example, they kick things off with an onboarding email series with recommended next steps… …meanwhile, their site is brimming with resources in a variety of formats. For example, brands should make a conscious effort to share shout-outs and compliments from their customers.

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Social Media Marketing

MAY 7, 2020

For example, on the off chance that you've arranged in the UK, yet needing to have work done outside regular business hours and organized for reviews during your own 9-5, a Vancouver or other Pacific Standard Time city would be an excellent fit. The system is what streamlines work, and ensures that targets and cutoff times are met.

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Fashion Organization SEO Sites 90

Sprout Social

JULY 28, 2020

In a similar move, fitness studio Barry’s posted to its Instagram important safety changes like updates to their air filtration systems and new check-in policies. For example, clothing retailers are likely going to receive questions from customers about trying on merchandise in stores. — Nordstrom (@Nordstrom) June 19, 2020.

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Sprout Social

OCTOBER 8, 2020

In paying attention to your competitors, industry trends and brand sentiment, you’re able to find plenty of sparks that will generate new ideas. In the above example, social listening produces data for each product to show which is the most popular at that moment. Here comes the sun. ? ? Talk about frame-worthy, @makenzierogers_.

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Content Meeting Process Sentiment 144

Audiense

AUGUST 3, 2018

For example, in addition to the sociodemographic criteria that have traditionally been taken into account to define target audiences and customer personas, a wide variety of insights is now available that helps enrich these consumer profiles: from their personality traits to the tendency to respond in one way or another to marketing campaigns.

Data 74

Data Sports Analysis How To 74

Buffer Social

JULY 13, 2022

Noting the comments you get — positive, negative, or neutral — can help you understand followers’ sentiments about your brand and your content which, in turn, enables you to connect better with them. A great example is this tweet that was sent out at 4:40 am (GMT +1) and the response from our team 4 minutes later.

Social Media 98

Social Media Policies Team Comments 98

Hootsuite

MAY 1, 2023

A social media workflow is a system for managing your social media post creation, publication, and promotion. Community manager: Community managers interact with the audience, respond to comments and messages, monitor for negative sentiment, and answer customer questions. What is a social media workflow?

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Template Templates Social Media Tips 134

Razor Social

MAY 15, 2019

For example, they allow you to test several influencer partnerships which helps you to quickly figure out which collaborations work. One way to figure this out is by looking at your social media audience sentiment towards your brand by performing sentiment analysis. Setting goals.

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

NOVEMBER 6, 2020

Glassdoor reviews are paired with star ratings which act as a sort of grading system. Then, use Sprout’s Tag Report to evaluate those review trends and gauge the overall sentiment around your offerings. For example, let’s say your company switched insurance providers. Embrace constructive feedback.

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Review FAQ Construction Metadata 97

Webbiquity SMM

FEBRUARY 11, 2016

Your higher-ups have already provided substantial financial support for your team’s plan to ramp up and promote a brand new e-commerce system. Social listening allows you to address negative sentiments immediately, especially if it involves key influencer and effectively stop a possible crisis in its tracks. Follow up with an email.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

SEPTEMBER 16, 2013

So we have to ask: Why would someone purchase fakes on a system whose sole function is to communicate with people?” Discovering that a competitor has far more links from industry news sources or blogs, for example, tells you something important about their strategy, and how you may need to adjust yours. Social Mentions.

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Metrics Marketing Class ROI 195

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

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Sentiment Analysis Tools Price 59

Sprout Social

OCTOBER 27, 2022

Automated phone systems? This visibility has not only made Solo Stove’s customer care team more efficient, it also correlated with a bump in positive brand sentiment. ” Here are examples of their engagement with happy customers: They also use opportunities to promote their in-store options (and their tool to locate one near you).

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