Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

DECEMBER 14, 2016

And while the technology can be used for entertainment purposes—think Snapchat or Facebook Messenger, for example—its greatest impact is potentially coming in marketing, Brucculeri told me. For example one apparel brand delivers a 30-day workout experience using basic Facebook Messenger. “For

Conversation 100

Conversation Marketing Apparel Tourism 100

Buzz Marketing for Technology

JANUARY 30, 2013

At the marketing level, for example, they already stand for something for a lot of consumers (implicitly telling the user “click here”). Related posts: Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault Chances are you've viewed recent reports about Facebook's surprisingly low.

Brands 274

Brands SMS Hubspot Mobile 274

Buzz Marketing for Technology

NOVEMBER 24, 2010

If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess?

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

MARCH 18, 2010

For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. Share this on Facebook. Tags: Blogging Customer Support Facebook Interactive Marketing Social Media Social Networking Twitter. Tweet This!

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

JANUARY 7, 2010

For a good example check out these searches for the terms Facebook Marketing and Social Media. Share this on Facebook. Personal branding expert Dan Schawbel suggests that your profiles should be rich in keywords that anyone would be searching for. Tweet This! Share this on Linkedin. Share this on del.icio.us.

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Buzz Marketing for Technology

JUNE 17, 2015

At SmartInsights.com , for example, our home page and member benefits pages are tailored by role based on their registration – so a marketing manager gets a different message and different content than say an agency manager. Again this approach isn’t new technically innovative, but it is underexploited.

B2B 100

B2B Adwords ROI Hubspot 100

Buzz Marketing for Technology

AUGUST 4, 2009

Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. Tags: Social Networking Facebook Commerce. So what you say?

Apple 109

Apple Privacy Authentication Marketing 109

Buzz Marketing for Technology

MAY 29, 2013

Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter'

Data 278

Data Tips Aggregator Conversation 278

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I predict you will see Facebook surpass Google by Valentines day 2010. Share this on Facebook.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

JULY 2, 2008

A practical example of how LinkedIn works. A practical example of how LinkedIn works. Facebook Vs. MySpace (and LinkedIn). What is LinkedIn? Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. more share options ). fewer share options ). This video will appear on your blog shortly.

OpenSocial 276

OpenSocial YouTube LinkedIn MySpace 276

Buzz Marketing for Technology

MARCH 9, 2010

Take for example your classic white paper. Share this on Facebook. Tags: Advertising Blogging Content Marketing Facebook Inbound Marketing Interactive Marketing Online Advertising Social Media Social Networking. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post. Tweet This!

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I predict you will see Facebook surpass Google by Valentines day 2010. Mark it down people ;-).

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

NOVEMBER 9, 2011

Here are some real-life examples and I am sure you can find others when you start thinking this way. Find diehard fans on Twitter, Facebook and LinkedIn. All of that is a good start, but the results you need to justify your efforts will come by taking a holistic company approach. Improved Customer Support. Enlist them for your brand.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Apple makes a great example – we all know what they do and how they do it but we also sense why they do what they do which is to “redefine the computing experience&#. Share this on Facebook. Simon’s approach to messaging is very unique in the sense that – All organizations function on 3 levels. Tweet This!

B2B 243

B2B Marketing Airlines StumbleUpon 243

Buzz Marketing for Technology

NOVEMBER 7, 2012

For example, they can offer experiences more suited to customer needs and wants, they can cross-sell and upsell in-store, online, on mobile, on tablets, even in social, and they can drive more sales than ever before (which they figured out via constant, but relatively straightforward, changes to these sites).

Conversation 260

Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!) It's a game called the New Balance Run-devouz where you earn points and redeem for shoes, kinda like a Chuckie Cheese but for Facebook.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Buzz Marketing for Technology

FEBRUARY 23, 2010

Note: Avaya sells mobile solutions to businesses so I feel its my role to live by example and demonstrate to our potential clients how this might work. Share this on Facebook. So then it becomes a question of where to start with Mobile and I have been working on this for a while now incorporating Mobile into some of our campaigns.

Mobile 173

Mobile B2B SMS Marketing 173

Buzz Marketing for Technology

DECEMBER 7, 2009

For Example …. Share this on Facebook. Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Tweet This!

Web 2.0 124

Web 2.0 Social Capital StumbleUpon Digg 124

Buzz Marketing for Technology

MAY 18, 2009

Take for example a car company – if you were browsing a new car on their website and then walked into a dealer to check it out – there was no way that the brand manager could know that or even judge the effectiveness of their web presence. Currently you can use tags in embed codes for video which is a step in the right direction for tracking.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

For example, look at how children with their social networking are growing up and how that will change the way businesses collaborate. John Chambers CEO of Cisco's speech on Next Generation Companies at the World Business Forum Keep an eye on Market transitions – always be looking at what's going to happen in the next 18-24 months.

Company 100

Company Web 2.0 Collaboration Forums 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 B2B 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. Share this on Facebook. If you have any insights on how best to get there please share them. Tweet This!

Data 100

Data Vocus Radian6 StumbleUpon 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

For Example – Avaya should be part of any Business Communications conversations on the web because that is what we do. Share this on Facebook. PR should be trying to help us OWN as much digital media land as we can – that specifically relate to the conversations that are important for your company to be a part of. Tweet This!

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Buzz Marketing for Technology

DECEMBER 7, 2009

For Example …. Share this on Facebook. Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Tweet This!

Web 2.0 100

Web 2.0 Social Capital StumbleUpon Digg 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Some examples are Coach engaged consumers to design a new tote. All of these examples needed consumers to make customize the message and make it their own then spread it virally. InsideView also tells you who you are connected to in Facebook or LinkedIn. Nike asked consumers to share their inspirational athletic achievements.

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

JUNE 15, 2009

These would be only accessible via the various social media outposts they use to share their story like on RSS, syndicated Blogs, Facebook, and Twitter. - I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers.

ROI 109

ROI Social Media Syndication Embedding 109

Buzz Marketing for Technology

OCTOBER 16, 2008

Written French, for example, is expected to conform to the rules set out by the Acadamie Francaise. Blogs tend to have a more formal written structure (and those who use it educationally often require a formal tone to the writing) and is much less socially bound (such as a social network like Facebook). The problem with web 2.0

Web 2.0 100

Web 2.0 Skills Education Social Networking 100

Buzz Marketing for Technology

OCTOBER 16, 2008

The first is an example of how I am learning (a structure of what I think is important) and the second is an example of how I have learned from my work. For example, I share an office with another communication professor and we often discuss problems and solutions for similiar problems we are having with our students.

Web 2.0 100

Web 2.0 Skills Class Wiki 100

Buzz Marketing for Technology

JULY 7, 2008

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. On June 24th, 2008, Josh Ledgard said: I agree completely. Content still is king. Bev: hear hear!

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JUNE 27, 2008

While it isnt always practical to set up a knowledge exchange, especially if youre communicating with a large and diverse group (the "general public," for example), a two-way flow of information is widely accepted to be most effective. But youve really hit the nail on the head here with the real-world examples. Rebecca Muller.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Buzz Marketing for Technology

JUNE 27, 2008

Examples include style guidelines, writing instruction, editing tutorials and grammar guidelines. The site is a great place to find citation examples and double-check your work. You can also create color-coded schedules and link to them from Facebook profiles. There are more than 20 offerings in all.

Resources 236

Resources Netvibes Library Message Boards 236

Buzz Marketing for Technology

JUNE 27, 2008

How does someone learn not to need praise for example and just how important an attribute is it? Will Facebook displace LinkedIn as "the social network for business"? Will be interesting now to analyze them and pull them into some sort of structure and order. gurteen.com. Services I offer. My schedule. How to contact me. Current Poll.

Forums 166

Forums Wikipedia RSS Proposal 166

Buzz Marketing for Technology

OCTOBER 14, 2008

See, for example, the Aitkens wedding blog. See, for example, the H5N1 blog or SCOTUS blog. Take, for example, the BBC Editors blog ([link] where there are over a dozen authors yet one personality comes through: people who are passionate about news and feel strongly that the editorial decisions they make are based on sound reasoning.

Types 113

Types Conversation Badge Journal 113

Buzz Marketing for Technology

OCTOBER 6, 2009

Social Sites like Twitter, LinkedIn, and Facebook give sales people unprecedented access to potential clients at all levels. Social Media is changing the game when it comes to access and influence. SM is providing new opportunities for sales people to exponentially grow their sphere of influence. A new form of access is being created.

Web 2.0 124

Web 2.0 Influencer Campaign Strategy 124

Buzz Marketing for Technology

OCTOBER 4, 2008

Facebook or LinkedIn) or other communities of practiceâ?? In Tonys screencast example (below), "Moodle" and "WizIQ" are the two search terms hes using. Also note that on the conference page I included some examples of ways to use social media specifically for learning. A 45% increase in spending on â??software

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

JULY 24, 2008

Explore Facebook. A good example of a community wiki in practice. Play with LibraryThing. Week 4: RSS feeds and Feedreaders. Install a feed reader. Subscribe to some library related blogs. Week 5: Get social. Explore MySpace. Week 6: Google tools. Play with Google Docs & Spreadsheets. Play with Google Maps. Tracking Log.

Web 2.0 100

Web 2.0 Library Wiki Exercises 100