Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. It did feel like a special event. Is that smart, or what?

Vocus 198

Vocus Foursquare Campaign Influencer 198

Convince & Convert

OCTOBER 19, 2011

After an in-office wine tasting, some of the AdFarm team and I went out on the town. side note: as mentioned at the event, wine grapes are the only agricultural product where yield has an inverse relationship to quality). Add signage encouraging participation in Yelp and Facebook and Foursquare and Instagram. Open the Wi-Fi.

Social Media 123

Social Media UGC Construction Foursquare 123

Adam Sherk

JANUARY 20, 2010

We can probably say that Google and others will continue to provide information and news of events worldwide for those who search for it. The Sunday newspapers are still an enjoyable event and form part of some kind of sunday tradition. UPDATE: For those interested in more actual information, NYTco.

Press Release 126

Press Release Digg News SEO 126

Justin Levy

APRIL 22, 2014

As I sat in my car trying to catch my breath following a gut busting workout, I opened my phone and checked in on Foursquare at the gym. When I arrived home and took Sasha for her morning walk, I began evaluating how I am currently using Foursquare. I realized that I use Foursquare for three main purposes these days: Fitness.

Foursquare 145

Foursquare Delicious Hotels Travel 145

Justin Levy

APRIL 22, 2014

As I sat in my car trying to catch my breath following a gut busting workout, I opened my phone and checked in on Foursquare at the gym. When I arrived home and took Sasha for her morning walk, I began evaluating how I am currently using Foursquare. I realized that I use Foursquare for three main purposes these days: Fitness.

Foursquare 100

Foursquare Delicious Hotels Travel 100

Laurel Papworth

APRIL 13, 2010

Or Foursquare style reward badges – most retweeted, most linked. Online Events team up with LiveStream and ask for a few bucks for an online event such as those NASA video/tweet streams. Starbucks could hire a special Twitter room for a competition or an online event and then invite members.

Twitter 99

Twitter API Badge SMS 99

Ari Herzog

SEPTEMBER 30, 2010

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Spoken at TEDx and regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association and City News Toronto.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. For the last few years, I’ve focused on evolving my team to focus on this challenge and find creative solutions for it. Foursquare didn’t exist yet. Twitter was new.

Team 34

Team Social Media Training Foursquare 34

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. You could be running an event and you want to track real-time mentions so you can respond to and track them. In this guide, we go through what you need to be monitoring and how to do it.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

AUGUST 2, 2010

I’ve worked with this team before on the Social Media Success Summit earlier this year. More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? It will change the way you think about Facebook for business.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Laurel Papworth

MAY 8, 2010

An exit event pre-shutdown. The Radar Team. Today, this notion of real-time sharing is flourishing in services like Facebook and Twitter and newcomers like Foursquare, and while there’s nothing out there quite like Radar we’re gratified to have contributed what we have to the birth of mobile through these past few years.

Sites 81

Sites Social Media Social Networking Mobile 81

Stay N' Alive

APRIL 16, 2011

Oh, did I mention he was on both the PocketPC and Surface teams at Microsoft? Brad's not just a marketer or typical community guy though. Ryan Elkins, iActionable.com - I first saw iActionable and Ryan at a Utah Launchup event. Joel is @joeldehlin on Twitter. I've actually caught him coding a few times.

Mobile 103

Mobile Applications Klout Badge 103

Mindjumpers

NOVEMBER 5, 2010

As Facebook advertising is right now, it allows marketers to buy ads that point towards their Facebook fanpage. Brilliant marketing strategy. What makes Facebook doing this so special is viewing it from a marketing perspective and the 500 million active user community that lives on Facebook.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Hootsuite

APRIL 6, 2023

FourSquare “check in” drops (2009) Location-based app Foursquare was one of the first that allowed users to “check in,” while sharing recommendations all about their favorite neighborhoods and cities. You may not remember Foursquare (or weren’t yet born during its heyday), but chances are, you’ve used the company’s tech.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

AUGUST 10, 2012

Jill from Argyle bumped into Katie at an event not too long ago. Because as we know, Twitter, Facebook, Pinterest, maybe LinkedIn, Instagram, and Foursquare do not keep nine to five hours. The market will bear that out, right? It’s the visualification of content marketing, and it’s I think a really fascinating trend.

Feed 116

Feed Feedly Campaign Social Media 116

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth&# ). Which social media monitoring tools should I use?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JUNE 21, 2013

Justin Gardner , Social Media Manager at AMC Theatres , joins the Social Pros Podcast this week to discuss publicizing content without having to create it, how to balance gender-skewed social media platforms, and how his team uses their freedom to experiment to their advantage. From Cision , a free online content marketing kit.

Engagement 121

Engagement Foursquare Case Study Instagram 121

Social Media Strategery

AUGUST 8, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. Government 2.0

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Automating your marketing efforts may be fruitful.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

JULY 13, 2012

Read on for insights from Shawn and Eric’s Social Media Stat of the Week ( this week : are corporate crises isolated events or do they affect a brand for eternity?). I think that Facebook’s migration to Timeline reflects that, and I think the data that Jeff and David and his team have churned up, also reflects that.

Banking 113

Banking Mobile Team Social Media 113

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her blog, But You’re a Girl , covers a ton of topics including blogging, business, events, technlogy, Google, WordPress, and more. And it’s no surprise they notice.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

JUNE 8, 2010

The ability of companies to win hearts and minds through contextually appropriate, just in time marketing is the hallmark of the Opportunity Economy, and it has never been healthier. Opportunities Via Geography Recently, I was in downtown Flagstaff (where I live) and used Foursquare to check-in at a local restaurant.

Social Media 129

Social Media Foursquare Consultant Airlines 129

ProBlogger

JULY 22, 2014

Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Other social websites like Pinterest, Reddit, Digg, StumbleUpon, and FourSquare.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events.

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

MARCH 22, 2010

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities. Thanks as always. Let me know what you think of the curriculum.

Price 108

Price Social CRM Social Media Consultant 108

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

Around that time, though, I noticed that TLC was promoting Foursquare as Facebook within their TV programs. On multiple occasions, I noticed an overlay during their episodes that encouraged users to follow them on Foursquare with a link to a Facebook.com address. I posted to Flickr and tried my best to bring it to their attention.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Convince & Convert

JUNE 21, 2012

I am your host, Jay Baer, joined today again for the second week in a row, here on episode number 21, the official reaching drinking age episode, the marketing manager for Argyle Social, Ms. Jay : Yeah, and even insofar as Salesforce is developing a robust social marketing platform, there are other people trying to create similar platforms.

Radian6 119

Radian6 Social Media Company Statistics 119

Convince & Convert

AUGUST 4, 2010

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. Every marketer should spend some time with the customer service team at least once a month listening to complaint calls. Ultimately, this will make for stronger companies.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

JUNE 3, 2010

He writes for marketing blog The Zest , loves talking marketing strategy and is suspicious of helicopters. Ask a newly-minted Foursquare mayor how they feel about it. About a week ago, I was hungrily feasting on Jay’s post about why info is only boring if we make it that way.

Social Media 111

Social Media Strategy Consultant Social CRM 111

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. Marketers aren’t like ordinary people.

Statistics 214

Statistics Social Media B2B SEO 214

Convince & Convert

JUNE 14, 2012

This week, sitting in for my pal Eric Boggs is my other pal, Jill Carlson , the marketing manager for our friends at Argyle Social. Jay : Terrific guest on the show today, Katie Morse , who’s the social marketing manager for Billboard is going to join us in a little bit. Next week we’ll be able to drink here on Social Pros.

Hashtag 116

Hashtag B2B Social Media Metrics 116

ProBlogger

MAY 24, 2015

is sort-of like a social network for infographic and visualization sharing (talk about niche markets). You can also add team members (and implement work-flow) as well as monitor analytics and performance. Collaborate as a team – including ability to assign replies, mark as done, track messages etc. Vimeo, Instagram, ping.fm

Tools 20

Tools Content HootSuite Ping.fm 20